Tag: Launch

New Balance’s Emotionally Charged ‘Feel the Fire’ Launches New CSA Cricket Kit For The Proteas

August sees Cricket South Africa (CSA) and kit partner New Balance South Africa (SA) launched the 2016/17 Proteas kits with an integrated, multi-phase campaign called ‘Feel The Fire’.   The kit range, which spans all three formats of the game (test, one-day and T/20), was promoted with a campaign developed in harness with agency Levergy… Continue reading New Balance’s Emotionally Charged ‘Feel the Fire’ Launches New CSA Cricket Kit For The Proteas

AIG’s ‘Haka 360°’ All Blacks Experience, Event, Headset & Mobile App Leverages RWC

Leveraging the Rugby World Cup, All Blacks shirt sponsor AIG (American International Group) kicked off its tournament-led campaign when the team assembled on London’s South Bank for the launch of the Haka 360° Experience.   The financial brand, the major global sponsor of the All Blacks, hosted a live event to launch the Haka 360°… Continue reading AIG’s ‘Haka 360°’ All Blacks Experience, Event, Headset & Mobile App Leverages RWC

‘Strip Tennis’ > Rafael Nadal Takes It All Off On Court At Hilfiger NY Launch Event

Timed to maximise interest in the US Open, Tommy Hilfiger has released a new campaign – #TommyXNadal – featuring its new flagship underwear endorser Rafael Nadal.   Nadal is the new face and body of Hilfiger underwear and the range’s latest launch campaign (that aalso includes press, PR, outdoor, meida partnerships, appearances and digital)  is… Continue reading ‘Strip Tennis’ > Rafael Nadal Takes It All Off On Court At Hilfiger NY Launch Event

GRAMMYs Activation Review: It’s All About The Music Stupid!

Stand out activation at the 2015 GRAMMYs Awards came from those brands with genuine music synergy and/or entertainment heritage that primarily focused on creating or curating original music experiences.   The most impressive work came in the form of Microsoft’s interactive ‘Human Music Box’, Pepsi’s ‘Out Of The Blue‘ music experiences, Hyundai’s emerging artist mentoring… Continue reading GRAMMYs Activation Review: It’s All About The Music Stupid!

McLaren-Honda ‘Back to the Future’ Spoof F1 Car Launch

‘Roads? Where we’re going, we don’t need roads……..but we do need racetracks.’ As the first weekend of testing got underway in Jerez (Spain), the revived McLaren-Honda F1 team celebrated the renewal of their partnership and leveraged interest in the upcoming season with a spoof webfilm based on the 1980s Hollywood blockbuster movie Back to the Future.… Continue reading McLaren-Honda ‘Back to the Future’ Spoof F1 Car Launch

Ford Final UEFA CL ‘Mustang Pre-Order Pop-Up’ Campaign

In the final season of its 22-year partnership with the UEFA Champions League, Ford used its rights around the Lisbon final to launch of its iconic Mustang car in Europe for the first time ever via a multi-platform campaign focusing on allowing the first customers a chance to pre-order the vehicle live during the 90-minute… Continue reading Ford Final UEFA CL ‘Mustang Pre-Order Pop-Up’ Campaign

HSBC/WaterAid World Water Day Interactive Watergraph

JLS have got used to signing autographs in recent years, but March saw the group’s founder Oritsé Williams sign is first ‘watergraph’ as he fronted WaterAid’s HSBC-sponsored Aquascript – an interactive water display celebrating World Water Day.   The water fountain, literally a wall of water which spells out names of cause donors, was created… Continue reading HSBC/WaterAid World Water Day Interactive Watergraph

BMW’s Sochi i3 & i8 Launch Activates Team USA Rights

While VW is the official auto partner of Sochi 2014, BMW is leveraging its status as an official sponsor of Team USA to launch its new electric i3 and i8 models in North America and make a positioning statement about the auto maker’s innovative future.   At the heart of the campaign is a full length… Continue reading BMW’s Sochi i3 & i8 Launch Activates Team USA Rights

Warrior’s Social/Traditional first Liverpool Kit Launch

A big week for Liverpool FC in mid May saw the club launch its new kit and part company with club legend and two time manager Kenny Dalgleish.   The new strip launch marketed the club’s first venture following a £25-million-per-year kit deal with new partner Warrior. A sum which was a record amount when… Continue reading Warrior’s Social/Traditional first Liverpool Kit Launch

Credit Suisse Sponsors US Intelligent Life’s iPad Launch

Sponsorship opportunities to build new kinds of relationships with traditional media properties on new technology platforms are also emerging.   For example, in late 2011 Intelligent Life, The Economist’s arts and lifestyle quarterly became the first major magazine to be launched in the US through an iPad app it was exclusively sponsored by Credit Suisse… Continue reading Credit Suisse Sponsors US Intelligent Life’s iPad Launch