Imaging brand Canon has opened its Rugby World Cup sponsorship activation with an online video series fronted by adventurer and TV star Bear Grylls and a fan experience partnership with Getty Images. The film see Grylls open up about his love of the sport and his favourite rugby moments as the brand leverages growing… Continue reading Bear Grylls Fronts Canon’s RWC Film Series & Getty Photographer Experience
Tag: Brand Ambassador
If Carlsberg Did Kickabouts Leverages Rights To New Premier League Season
Carlsberg rolls out another variant in its ongoing “If Carlsberg did…’ series with a football-themed international TV commercial leveraging its official beer status at the start of the new 2015-16 Premier League season. Following the well worn Carlsberg creative path, the ‘If Carlsberg Did…Kickabouts’ spot’s narrative kicks-off with a pick-up game of park football… Continue reading If Carlsberg Did Kickabouts Leverages Rights To New Premier League Season
Rebel Kyrgious Fronts Beats By Dre ‘Play Your Own Rules’ Wimbledon Ambush
To misquote Oscar Wild, it seems it’s true that ‘life imitate ads more than ads imitate life’. After all, Australian tennis star Nick Kyrgios foul-mouthed tirade on day three of Wimbledon 2015 mimicked his new Beats By Dre commercial which mocks the tennis rule that ‘audible obscenities are strictly prohibited’. Express yourself by… Continue reading Rebel Kyrgious Fronts Beats By Dre ‘Play Your Own Rules’ Wimbledon Ambush
Henman Fronts Robinsons’ Social/Physical ‘Great Wimbledon Ball Hunt’
The ‘Great Robinsons Ball Hunt’ campaign, which marks the brand’s 80th year as a Wimbledon partner, is built around a treasure hunt that see the drinks brand hide tennis balls across the UK. Running under the #HuntForWimbledon hashtag, this cross-country scavenger hunt incentivises searchers by offering those who find the balls with tennis kits… Continue reading Henman Fronts Robinsons’ Social/Physical ‘Great Wimbledon Ball Hunt’
Oakley’s ‘One Obsession’ Links Bike Trend & Tour To Urge Fans To #LiveYours
As Tour de France fever heats up, Oakley is tweaking its ongoing, global, multi-sport ‘One Obsession’ campaign to focus on cycling – with new work rolling out fronted by twin bike ambassadors road racer Mark Cavendish and bike messenger Chas Christanson. A few weeks before Le Tour’s Grand Depart, the Luxottica owned specs brand… Continue reading Oakley’s ‘One Obsession’ Links Bike Trend & Tour To Urge Fans To #LiveYours
Coca-Cola’s Copa America #TodosSomosLaRoja Chile Campaign
Coca-Cola is activating its silver partnership rights at Chile 2015 – which runs from 11 June to 4 July – with a new host nation TV spot launching in the first week of June called ‘We Are All Red’ and celebrating the tournament’s ‘return home after 20 years’. Using both the campaign ‘We… Continue reading Coca-Cola’s Copa America #TodosSomosLaRoja Chile Campaign
Beats Launches LeBron-Led Pre NBA Finals Spot Called ‘You Deserve The Best’
Days before he takes to the court for the 2015 NBA Finals, Beats By Dre is rolling out its latest campaign led by LeBron James called ‘You Deserve The Best’. The spot sees the Cleveland Cavaliers superstar, who returned to his home town team at the start of the season and has led them… Continue reading Beats Launches LeBron-Led Pre NBA Finals Spot Called ‘You Deserve The Best’
Emotional Messi Fronts EA Sports’ FIFA 15 ‘The Bitter-Sweet Taste of Football’
From sweet tears of victory to bitter tears of defeat – that’s the taste of football life. At least that’s the thinking behind the latest campaign from EA Sport to mark the end of the season and celebrate its flagship FIFA 15 game. The campaign is led by an online film fronted by… Continue reading Emotional Messi Fronts EA Sports’ FIFA 15 ‘The Bitter-Sweet Taste of Football’
Longines 3D TV Spot & Endorsers Lead French Open ‘Future Tennis Aces’
In addition to launching a special edition Roland Garros Chronograph, May sees Longines (the Official Timekeeper of the French Open 2015) launched its multi-faceted activation campaign with a new TV commercial. The spot, which generated almost half a million YouTube views in its first two weeks, aims to highlight Longines’ commitment to supporting young… Continue reading Longines 3D TV Spot & Endorsers Lead French Open ‘Future Tennis Aces’
Stricker Fronts New Avis TV & Web ‘PGA Fantasy App’ Ads
Avis, the official sponsor of the PGA Fantasy Golf, is helping promote the game’s new app with a new campaign fronted by the rental car company’s brand ambassador Steve Stricker. Led by a set of three spots developed by agency Leo Burnett Business, the Avis campaign raises awareness of the new gaming app for… Continue reading Stricker Fronts New Avis TV & Web ‘PGA Fantasy App’ Ads
Robshaw Fronts BMW & England Rugby Motor Mouth ‘RU’ Mouthguard Launch
‘Marginal Gains’ is one of the sporting world’s buzzwords de jour and BMW has jumped on bandwagon by taking its England Rugby partnership to the next level by introducing a range of ‘RU’ mouth guards for players. In a witty, slightly droll campaign fronted by England Rugby captain Chris Robshaw through a YouTube video,… Continue reading Robshaw Fronts BMW & England Rugby Motor Mouth ‘RU’ Mouthguard Launch
Royal Salute’s ‘Horsemanship’ Short Film Builds Out From Polo Sponsorships
High end whisky brand Royal Salute brings to life its in-depth support for polo and reaches broadly beyond the sport into the world of horsemanship with a new film fronting its ‘Stories of Power and Grace’ initiative. The beautiful and considered creative aims to explore the emotional connection between ‘man and horse’ by drawing… Continue reading Royal Salute’s ‘Horsemanship’ Short Film Builds Out From Polo Sponsorships
