Is Nike outmanoeuvring rival and official sponsor adidas when it comes to which brand is most associated with London 2012? Online buzz research from Engine digital agency Jam says that it is. Its findings suggest that Nike is well ahead of its great competitor when it comes to online conversations about the… Continue reading Nike’s Early London 2012 Ambush ‘Makes It Count’
Tag: Brand Ambassador
RBS Brands Link On Grass Roots RugbyForce Launch
RBS Group, in a rare campaign that combines each of its individual consumer facing brands, announced in early January 2012 to launch this year’s grassroots rugby union initiative RugbyForce. Developed in partnership with sponsorship agency Synergy and launched simultaneously at London’s Twickenham Stadium (with ambassador Tom Wood) and at Waunarlwydd RFC in Wales (with… Continue reading RBS Brands Link On Grass Roots RugbyForce Launch
BMW Launches London 2012 Olympic iPad Magazine
The latest phase of BMW’s London 2012 sponsorship activation sees the upmarket car brand launch in innovative (and free) Olympic iPad magazine app. The tier-one sponsor of the London Games has unveiled a free interactive magazine app, created by Partners Andrews Aldridge, which features a range of exclusive content. Olympic rower James Cracknell… Continue reading BMW Launches London 2012 Olympic iPad Magazine
Head/Murray’s Facebook-Led Wimbledon Warm-Up: We Like
Head has launched a Murray-led, pre-Wimbledon, Facebook-driven campaign called ‘Get Closer’. Kicking off with a seeded viral following the player interacting with fans at home, on court and even in the shower. The clip drives consumers to the brand’s Facebook page where, if ‘Liked’, consumers gain exclusive access to Murray’s activities and tweets throughout… Continue reading Head/Murray’s Facebook-Led Wimbledon Warm-Up: We Like
MLB & Budweiser’s Heroes Home Run Programme
Each and every home run in this year’s baseball season will see the Anheuser-Busch beer brand Budweiser donate $100 to the military charity Folds Of Honor Foundation. The ‘Here’s To Heroes’ initiative launched with the first game of the 2011 MLB season and aims to show the brand’s (and its consumers’) gratitude to ‘those… Continue reading MLB & Budweiser’s Heroes Home Run Programme
Nike’s Earl & Tiger Morality Viral
Nike, a brand with an eye for an opportunity, tries to face the Tiger Woods’ sex scandal head on with this father and son viral. The black and white head shot spot shows Woods’ late father Earl deliver a lecture on ethics and morality to his son. The online film was carefully timed to… Continue reading Nike’s Earl & Tiger Morality Viral
China’s No1 Blogger Han Han Is Johnnie Walker Brand Ambassador
More popular than China’s biggest actors and pop stars, China’s most famous blogger Han Han is something of a renaissance man. This novelist, magazine publisher, singer and race car driver, mocks high profile public figures, rages against official incompetence and is seen by many as a mouthpiece for China’s youth. He has a select number… Continue reading China’s No1 Blogger Han Han Is Johnnie Walker Brand Ambassador
