An October initiative in the USA sets out to prevent brain injuries by stopping kids from playing tackle football through an integrated marketing campaign. The Public Service Announcement (PSA) from The Concussion Legacy Foundation, which is fronted by former NFL player Chris Borland, urges parents to keep their kids from playing tackle football until… Continue reading ‘Football Concussions As Bad For Kids As Smoking’ Says Concussion Legacy Foundation PSA
Tag: Making Of
AJ Inspires Teen To Follow His Dreams In Lucozade Sport’s ‘The Next Move’ Debut Documentary
Lucozade Sport’s first ever documentary tells the story of a young Londoner meeting his hero, Anthony Joshua, in a story about the power of coaching. The Suntory owned sports drinks’ first long-form film, called ‘The Next Move’, was launched 10 days ahead of Joshua’s Wembley fight against Alexander Povetkin. The nine-minute brand documentary… Continue reading AJ Inspires Teen To Follow His Dreams In Lucozade Sport’s ‘The Next Move’ Debut Documentary
Pippen & Shaq Front NBA’s #This Is Why We Play’ Promotional Push To Fire Up Fans For Playoffs
As the playoffs get under way in the National Basketball Association (NBA), the league is rolling out a promotional push with a series of spots led by hoops’ legends in an extension of its season-long ‘This Is Why We Play’ global marketing platform. To fire up fan interest in the knock-out stages of the… Continue reading Pippen & Shaq Front NBA’s #This Is Why We Play’ Promotional Push To Fire Up Fans For Playoffs
Wiggins Fronts New Skoda #DrivenBy Campaign As Brand Repositions Around Individuality & Independence
Early February sees Skoda launch a new UK brand campaign fronted by athlete ambassador and cycling legend Sir Bradley Wiggins called ‘Driven by Something Different’. The creative focuses on the auto marquee’s new customer-led positioning: highlighting defining attitudes shared by its customers – an individual self-confidence, optimism, and a spirit that sets them apart… Continue reading Wiggins Fronts New Skoda #DrivenBy Campaign As Brand Repositions Around Individuality & Independence
New Nike ‘Equality’ Initiative To Promote, Support And Take Action On Fairness & Respect
Sportswear behemoth Nike is adding its voice to the current values-based brand ad campaign avalanche to promote a universal message of ‘Equality’. The objective of this new ‘Equality’ initiative isn’t just to roll out an ad campaign, but to actually encourage people to take action and take part in programmes that take the fairness… Continue reading New Nike ‘Equality’ Initiative To Promote, Support And Take Action On Fairness & Respect
NBA Promotes Xmas Games Via ‘Most Dunktastic Time Of Year’ TV, Social, App & Experiential Campaign
In USA sports Christmas Day is owned by the NBA and to promote its action-packed festive fixtures the league launched a new all-singing campaign fronted by its biggest stars called ‘The Most Dunktastic Time of the Year’. Developed by the league’s agency The Marketing Arm, the objective was to build fan excitement around the… Continue reading NBA Promotes Xmas Games Via ‘Most Dunktastic Time Of Year’ TV, Social, App & Experiential Campaign
Movistar Blends Two-Wheel Rider Properties In Combined Pro-Cycling & MotoGP Campaign
A clever two-minute clip saw Movistar coral a posse of its partner property riders together for a campaign blending its backing of Pro-Cycling and MotoGP teams (and a venue title sponsorship too). The Spanish telco initiative brings together four of the world’s best riders – cyclists Nairo Quintana and Alejandro Valverde, plus motorbike legends… Continue reading Movistar Blends Two-Wheel Rider Properties In Combined Pro-Cycling & MotoGP Campaign
Scotland Captain Scot Brown Is Imaginary Friend In ‘Wish Upon A Celtic FC Star’
Scottish football giant Celtic FC’s Christmas ad, ‘Wish Upon a Celtic Star’, stars national team captain Scott Brown and will bring a tear to the eye of even the most hardened Ranger FC fan. The narrative sees the uncompromising, tough-tackling central midfielder Brown play the part of a young Hoops fan’s imaginary best friend.… Continue reading Scotland Captain Scot Brown Is Imaginary Friend In ‘Wish Upon A Celtic FC Star’
American Express Activates US Open Via ‘You Versus Sharapova’ VR Experience
Maria Sharapova, the face of sponsor American Express at this year’s US Open, fronts a virtual reality gaming experience that offers fans a chance to return her services using ‘live action and computer generated imagery’. ‘You vs Sharapova’ sees AmEx craft a VR experience enabling tennis lovers and amateur players to square off on… Continue reading American Express Activates US Open Via ‘You Versus Sharapova’ VR Experience
Hardys Activates ECB Sponsorship By Playing On Ashes Rivalry & Oz Origins
Australian wine brand Hardys is leveraging its sponsorship of the England Cricket Team through a £4m consumer marketing campaign – spanning TV idents, ambassador activity and digital/social content – built around Anglo/Australian Ashes rivalry and its own corporate origins. The brand’s early 2015 activity was led by a ‘100 Days To Go’ online spot… Continue reading Hardys Activates ECB Sponsorship By Playing On Ashes Rivalry & Oz Origins
Longines 3D TV Spot & Endorsers Lead French Open ‘Future Tennis Aces’
In addition to launching a special edition Roland Garros Chronograph, May sees Longines (the Official Timekeeper of the French Open 2015) launched its multi-faceted activation campaign with a new TV commercial. The spot, which generated almost half a million YouTube views in its first two weeks, aims to highlight Longines’ commitment to supporting young… Continue reading Longines 3D TV Spot & Endorsers Lead French Open ‘Future Tennis Aces’
Woodford Reserve Derby Spot Says Kentucky Means Racing & Bourbon
In the USA, Kentucky means horse racing and bourbon – that’s the message behind a new racing campaign from Woodford Reserve. Woodford Reserve, the official bourbon of the Kentucky Derby, is leveraging its status at this year’s famous 141st ‘Run for the Roses’ race by rolling out limited edition 2015 Kentucky Derby commemorative bottles.… Continue reading Woodford Reserve Derby Spot Says Kentucky Means Racing & Bourbon
