Jaguar has premiered its own brand-created movie, Desire, on Facebook as the core element of its Sundance London activation. The 12-minute film, which is also now running across Jaguar’s other digital platforms, will also be screened by Jaguar at the O2 as part of the Sundance London film festival. The short movie, starring… Continue reading Jaguar ‘Desire’ Movie Fronts UK Sundance Sponsorship
Tag: Making Of
Sony MAX’s IPL Films & Flashmobs Get India Dancing
MAX, exclusive broadcaster of the Indian Premier League, has based its Pepsi IPL 2013 ‘Sirf Dekhneka Nahi’ marketing campaign around celebratory dance. The work is based on the insight that in India ‘cricket is not just a game but a passion that moves every Indian to get up to celebrate and dance’. Fun… Continue reading Sony MAX’s IPL Films & Flashmobs Get India Dancing
Coke Zero’s ‘Unlock Your Inner Bond’ Skyfall Station Stunt Viral
Perhaps the most interesting element of Coke Zero’s Skyfall activation was its intriguing train station experiential Bond-style action stunt. Centred on an ordinary looking soft drinks machine placed in Antwerp’s mainline railway station, the stunt saw each consumer who popped their coins into the slot to buy a Coke Zero faced with a… Continue reading Coke Zero’s ‘Unlock Your Inner Bond’ Skyfall Station Stunt Viral
Nationwide NASCAR Ad Reveals Danica’s Cell
http://www.youtube.com/watch?v=fsvWDR8jUU0 US insurance outfit Nationwide’s latest campaign leveraging its NASCAR sponsorship purports to reveal star driver and brand ambassador Danica Patrick’s phone number. Unsurprisingly, any consumer who actually calls her phone simply gets a greeting message recorded by the driver asking for suggestions on how she can get her own back on Earnhardt… Continue reading Nationwide NASCAR Ad Reveals Danica’s Cell
Viral Video & Citroën Tie-In Launches Arsenal’s New Kit
As one football season draws to a climax, another kicks off. As the Premier League enters its final week, clubs begin unveiling their new kits for next year. On 7 May Stoke City revealed its new adidas away strip for 2012/13, while Arsenal’s new Nike home kit was launched with a viral called ‘Target… Continue reading Viral Video & Citroën Tie-In Launches Arsenal’s New Kit
Chipotle/Willie Nelson Link On Sustainable Fast Food
Not a traditional sponsorship, but a compelling, real and relevant initiative led by an ambassador partnership saw US restaurant chain Chipotle Mexican Grill collaborate with iconic country singer Willie Nelson on its ‘Back To The Start’ campaign. Chipotle pioneered the use of organic, locally grown ingredients in the fast food sector and is… Continue reading Chipotle/Willie Nelson Link On Sustainable Fast Food
