Tag: Branded Space

Swisse Wellness Drops F1 Flag On Scuderia Ferrari Partnership Via ‘Power Your Passion’ Campaign

Swisse Wellness continues to use sports sponsorship as a key pillar of its global expansion strategy and is activating its new ‘official supplier’ status with the Scuderia Ferrari racing team via an integrated, international campaign rolling out around the first F1 race of the season.   In the days leading up to the Australian GP,… Continue reading Swisse Wellness Drops F1 Flag On Scuderia Ferrari Partnership Via ‘Power Your Passion’ Campaign

Corona Launches ‘Casa Corona’ Branded Space At World Surf League’s Quiksilver + Roxy Pro

Celebrating the return of the World Surf League (which recently lost Samsung as its title partner), sponsor Corona Extra celebrates the new season’s opening ‘Quiksilver & Roxy Pro’ event (on Australia’s Gold Coast) with a campaign revolving around the construction of ‘Casa Corona’ – a branded space for fans to relax, celebrate, enjoy cold Coronas… Continue reading Corona Launches ‘Casa Corona’ Branded Space At World Surf League’s Quiksilver + Roxy Pro

Mountain Dew’s Multi-Strand NBA All-Star ‘Game Beyond The Game / Don’t Do They’ Campaign

Mountain Dew unveiled a multi-pronged ‘The Game Beyond The Game’ initiative at the All-Star Weekend leveraging its NBA sponsorship across courtside, experiential work and branded events, TV and OOH ads, digital, social and mobile platforms.   The PepsiCo drinks brand teamed up with several celebrities – both NBA players and other entertainment stars – for… Continue reading Mountain Dew’s Multi-Strand NBA All-Star ‘Game Beyond The Game / Don’t Do They’ Campaign

Blackmores ‘Well Bot’ Sees Artificial Intelligence Front Australian Open 2017 Activation

The New Year sees vitamin brand Blackmores feature a branded ‘Well Bot’, featuring the latest in artificial intelligence technology, at the core of its Australian Open leverage programme.   As a sponsor of the 2017 Australian Open, Australia’s self-style No1 vitamin brand offers fans a chance to interact with its Blackmores Well Bot live on-site… Continue reading Blackmores ‘Well Bot’ Sees Artificial Intelligence Front Australian Open 2017 Activation

Hangar Event Celebrates United Airlines Deal With GS Warriors, Chase Center & Boys & Girls Clubs (SF)

The official airline of the Golden State Warriors celebrates it relationship and leverages the new NBA season with an initiative that blends the team tie-up with a multi-year sponsorship of its future Chase Center home and increased support for the Boys & Girls Clubs of San Francisco.   Essentially the airline ensured that a sponsorship… Continue reading Hangar Event Celebrates United Airlines Deal With GS Warriors, Chase Center & Boys & Girls Clubs (SF)

Sampras Fronts American Express’ US Open ‘Pro Walk’ Immersive Tennis Fan Online Virtual Experience

As the 2016 US Open gets under way, the spearhead of sponsor American Express’ integrated and multi-faceted leverage ‘Like A Pro’ programme led by an immersive ‘Pro Walk’.   Aiming to build on its reputation for leveraging the latest technology to create unique and memorable fan experiences, the payments and credit card outfit has created… Continue reading Sampras Fronts American Express’ US Open ‘Pro Walk’ Immersive Tennis Fan Online Virtual Experience

1st Time UEFA Euro 2016 Sponsor SOCAR Youth-Focused #MakeYourDebut

First time UEFA Euro 2016 sponsor SOCAR launched the main phase of its young fan/young player focused ‘Make Your Debut’ tournament campaign in the first week of June with a flagship TV spot.     The creative introduced the initiative’s focus on exploring and championing the stories of those making their tournament debuts (just like… Continue reading 1st Time UEFA Euro 2016 Sponsor SOCAR Youth-Focused #MakeYourDebut

Sony Xperia’s CL Final Work Spans Social Rivals, Selfies, Prizes & Road To Milan Films

Sony Xperia activated its UEFA Champions League rights around the final via multiple initiatives ranging from an at-final, on-site #MyXperiaSelfie booth and an at-home real fans #ChampionsSofa social feed, to a predictor app and web UEFA Champions League Challenge’ competition and a multi-part online soccer series revolving around the 2016 tournament’s final host city –… Continue reading Sony Xperia’s CL Final Work Spans Social Rivals, Selfies, Prizes & Road To Milan Films

Samsung Showcases VR At 6 Nations Offering Rugby Fans A Very Real Experience

England rugby’s official consumer electronics partner Samsung is hosting a striking virtual reality experience at Twickenham before England’s 6 Nations home games.   The South Korean multinational conglomerate initially implemented the technology at England’s previous game against Ireland thus enabling it to offer a bespoke Samsung ‘School of Rugby’ game on both its Samsung Gear VR… Continue reading Samsung Showcases VR At 6 Nations Offering Rugby Fans A Very Real Experience

VR Ski Jump Experience Fronts Samsung’s Winter Youth Olympics Activation

At the leading edge of Samsung’s 2016 Youth Winter Olympic campaign – called ‘The Only Way To Know – is a virtual reality ski jump experience revolving around its Gear VR headset and compatible Samsung mobile.   For on-site Games attendees, the centrepiece of the Samsung Pavilion is a stunning (scary) ski jump experience via… Continue reading VR Ski Jump Experience Fronts Samsung’s Winter Youth Olympics Activation

Heineken’s Australian Open ‘Star Serve’ Blends Direct Product & Indirect Brand Experiences

Heineken is behind a mysterious and innovative Australian Open initiative targeting Melbourne’s hospitality industry that has seen a secret shopper leave surprise gifts for bartenders across the city who have been serving Heineken ‘the right way’.   The undercover present giver, the ‘Star Serve Guru’, has been roaming the area’s bars, pubs and restaurants secretly… Continue reading Heineken’s Australian Open ‘Star Serve’ Blends Direct Product & Indirect Brand Experiences