Jack Daniel’s is launching a new UK music campaign, based around a series of ‘partner venues’ called ‘Jack Rocks’ which opens with the whiskey brand taking over the famous Hoxton drinking and music venue The Macbeth. The four-month initiative, based around celebrating ‘music that is hand crafted’, starts in September when the Macbeth will… Continue reading ‘Jack Rocks’ Music Venue Partnership (+ NME/Spotify)
Tag: Branded Space
Absolut & Gaga’s ‘Community Change’ Tour Ticket Contest
Absolut Vodka and Lady Gaga have joining forces to create the summer experience of a lifetime via a community CSR based competition for VIP tickets to see the singer at this year’s artRave: the ARTPOP Ball. Using the tagline ‘Make an Absolut Transformation’, the US initiative asks Gaga fans and Absolut drinkers for ideas… Continue reading Absolut & Gaga’s ‘Community Change’ Tour Ticket Contest
Bud Light’s #UpForWhatever Extended To NBA Activation
The next chapter in Bud Light’s ‘Up For Whatever’ reality TV style initiative, first launched during the brand’s star-studded Super Bowl spot earlier in the year, was the focal point of the beer brand’s NBA All-Star activation. The experience revolved around two genuine fans hanging out with basketball superstars for the weekend’s extravaganza. … Continue reading Bud Light’s #UpForWhatever Extended To NBA Activation
Corona Extra’s ATP World Tour Finals O2 ‘Beach Bar’
Most of the arena’ event landscape may be an icy cool Barclays’ brand blue to leverage the title sponsor’s rights, but ATP World Tour Premier Partner Corona Extra is offering tennis fans at The O2 for the World Tour Finals a warm sunny alternative at its beach bar experience. The beer partner’s pop-up space… Continue reading Corona Extra’s ATP World Tour Finals O2 ‘Beach Bar’
Coachella Hangout & Music Track Launch Fruttare In US
Unilever’s is putting music sponsorship at the heart of its US launch campaign for ice cream product Fruttare with a Coachella Festival partnership combining with consumer-created music track collaboration with product ambassadors Ne-Yo and Cher Lloyd. The FMCG giant’s sponsorship of the Palm Springs based Coachella Valley Music and Arts Festival saw it launch… Continue reading Coachella Hangout & Music Track Launch Fruttare In US
Spotify’s SXSW Music Links Enhance Live Experiences
Spotify was pushing the musical experience boundaries in Austin at this year’s South By Southwest by partnering with Billboard, McDonald’s, Foursquare and Obscura Digital both at its Spotify House branded space and its flagship Spotify Live Concert. Between 11 and 15 March, artists appeared daily at Spotify House: an intimate, relaxed setting at 1100 East Cesar… Continue reading Spotify’s SXSW Music Links Enhance Live Experiences
