Inspiring Sports Marketing
13/07/2023
MLB Partner T-Mobile Deploys AR, Apps, Drones & Ads For Seattle All-Star Game Experience
Major League Baseball (MLB) partner T-Mobile’s multi-phase activation around the 2023 All-Star Week – held between 7 and 11 July in T-Mobile Park in Seattle (the telco’s US headquarters) >>
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01/06/2023
LeBron James Backs Taco Bell’s Legal/Marketing Fight To Free ‘Taco Tuesday’
Basketball megastar LeBron James fronted a new strand of Taco Bell’s marketing initiative aimed at freeing ‘Taco Tuesday’ for everyone in a May campaign by Deutsch LA which aims >>
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25/05/2023
Nike Backs Vinicius Jr & Urges Football To ‘Stop Looking The Other Way’
After the racist chanting and insults aimed at Vinicius Junior in the Mestalla Stadium during Real Madrid’s 21 May game against Valencia CF, several brands with links to the >>
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02/05/2023
Allianz Champions Athlete-Coach Relationship Paris 2024 ‘Everyone Needs Somebody To Lean On’
With fewer than 500 days to go to the Paris 2024 Olympic and Paralympic Games, Allianz France launched a campaign supporting the global group’s International Olympic and Paralympic Committees >>
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01/02/2023
Adidas ‘Impossible Rondo’ CGI Digital OOH Stunt Activates World Cup, Messi & Argentina Tie-Ups
FIFA, Argentina and Lionel Messi sponsor Adidas celebrated the team and player’s 2022 Men’s World Cup with virtual stunt CGI billboard in Dubai that went global and viral and >>
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16/01/2023
Dietz & Watson ‘Bird Dogs’ Offer Philadelphia Eagles Fans Extra Philly Kick During NFL Playoffs
Dietz & Watson, a US delicatessen food provider based in Philadelphia (Pennsylvania), leveraged spiking NFL Playoff excitement in its home town with the release of a special frank for >>
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24/11/2022
Charity FareShare & BMB Release ‘Sweet Carol Rhymes’ Christmas World Cup Fundraising Single
FareShare, a UK national network of charitable food redistributors, teamed up with creative agency BMB, to leverage the 2022 FIFA Men’s World Cup and bring some festive cheer in >>
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22/11/2022
Apple TV+’s Ted Lasso Encourages USMNT Stars In Qatar 2022 Motivational Billboard Campaign
Apple TV+’s fictional football manager Ted Lasso send personal, individual messages of encouragement and inspiration to every member of the US Men’s National Soccer Team ahead of the 2022 >>
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31/10/2022
McDonald’s ‘Score Yours’ Campaign Rewards Australian Football Fans With Free Big Macs
In Australia, McDonald’s encouraged fans of Melbourne City FC and Western United FC to celebrate and socially share home goals to win free Big Macs in an October campaign titled ‘Score Yours’ which >>
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04/10/2022
Reimagined Official NBA App Launched Via An Integrated League Campaign Ahead Of 2022 Season Tip Off
The NBA launched is reimagined official league app in the final week of September through an integrated campaign which described the software application as ‘The All-In-One Destination for NBA >>
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