Sidney Crosby fronts Reebok’s new NHL-focused campaign promoting this year’s 2011 Winter Classic – the NHL’s annual old school ‘Outdoor Game’ game. The Winter Classic is becoming an event on the scale of the All-Star Game and Reebok’s, the NHL’s official equipment supplier continues to boost its standing with an integrated campaign that… Continue reading Crosby Fronts Reebok’s Winter Classic Work
Tag: Twitter
Kingfisher’s Octoberfest Pushed Via Twitter & Social
  The Great Indian Octoberfest, a music festival sponsored by beer brand Kingfisher Premium, kicks off in Bangalore on 22 October forming one of India’s largest festivals. Kingfisher backs the musical carnival under its umbrella communications banner – ‘Enjoy the good times’ and Kingfisher Premium promotional work promises ‘three continuous days of electrifying musicals… Continue reading Kingfisher’s Octoberfest Pushed Via Twitter & Social
Presidente Runs Festival Sponsorship TV Show
Presidente Beer continues to act as both sponsor and organiser of the three-day Presidente Latin Music Festival. The beer brand has backed the event, which is thee biggest music event in thee Dominican Republic, since 1995. The September 2010 event was marketed by a multimedia campaign developed by Presidente marketers in partnership with Young… Continue reading Presidente Runs Festival Sponsorship TV Show
RIM NHL Sponsorship Focus On BlackBerry Messenger
BlackBerry-maker Research In Motion has joined forces with the National Hockey League (NHL) in a new long term sponsorship that includes the naming rights to the new ‘BlackBerry All-Access Pre-Game Show’, on screen graphics, audio mentions, set integration, as well as a new web-series that will air online though the 2012 NHL play offs.… Continue reading RIM NHL Sponsorship Focus On BlackBerry Messenger
Twijote Twitter: Don Quixote Rewritten In Tweets
Appropriately enough Don Quixote, the hero of hopeless causes, is being brought to Twitter via a project titled Twijote. It sounds as daft as tilting at windmills, but perhaps there is more to this year-long project than meets the eye. The scheme aims to publish the 470 pages of the first volume of Don… Continue reading Twijote Twitter: Don Quixote Rewritten In Tweets
Wimbledon Sponsor Evian Targets Super Users
Evian’s summer digital campaign activating its Wimbledon sponsorship aimed to engage ‘super heavy’ brand fans/Evian drinkers online in order to capture more detailed data on the Danone water brand’s super users. The five-year sponsorship deal, making Evian the official bottled water of Wimbledon, is a core part of Danone’s wider attempt to take the… Continue reading Wimbledon Sponsor Evian Targets Super Users
