At the same time as Pepsi extended its NFL tie-up and renewed its Halftime Show sponsorship, the company also launched its new NFL season ‘Always Be Celebrating’ campaign The integrated, season-long activation, which also includes a tie-in to NBC’s ‘Sunday Night Football’, debuted on 4 September just two days ahead of the season opener.… Continue reading Pepsi Renews Super Bowl Halftime Show & Launches Season-Long NFL ‘Always Be Celebrating’
Tag: Pepsi
Pepsi’s Global ‘Love It. Live It. Football’ Links Sport & Art To Leverage UEFA CL (& 100 Days To The World Cup)
Leveraging the latest round of the Champions League (and 100 days to the start of the World Cup), official UEFA partner Pepsi launched a multi-platform ‘Love It. Live It. Football’ campaign that aims to connect art with sport to bring the beautiful game to life both on and off the pitch. The 360-degree creative… Continue reading Pepsi’s Global ‘Love It. Live It. Football’ Links Sport & Art To Leverage UEFA CL (& 100 Days To The World Cup)
All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life
Sponsors who invested in striking 2017 All-Star activations – bringing the NBA’s basketball celebration in New Orleans to life – look to have made a sensible strategic decision. Not least because the 66th All-Star Game was the most viewed All-Star broadcast since 2013: with an average audience on TNT of 7.8 million (peaking at 8.5… Continue reading All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life
Pepsi & Lady Gaga Launch A Behind The Scenes Video Journey To The Super Bowl #PepsiHalftimeShow
As the league, the players, the fans, the sponsors and the ad industry all gears up for the Big Game, Lady Gaga and Pepsi are rolling out a pre-game #PepsiHalftimeShow preparation campaign showcasing the singer’s preparation for the 5 February Super Bowl. The campaign is led by a set of behind-the-scenes online films offering… Continue reading Pepsi & Lady Gaga Launch A Behind The Scenes Video Journey To The Super Bowl #PepsiHalftimeShow
Gostkowski Fronts #BreakOutThePepsi Spot As NFL Sponsors Turn Towards Super Bowl
As the festive season closes, sports fans in America turn their attention to the NFL season and specifically to the Super Bowl and sponsors like Pepsi have already begun hyping 2017’s Big Game. The New Year saw the soft drinks giant and league partner roll out fresh football content in its ongoing #BreakOUtThePepsi NFL… Continue reading Gostkowski Fronts #BreakOutThePepsi Spot As NFL Sponsors Turn Towards Super Bowl
Parallel Pepsi NFL New Season TV & Social Camapigns Link Star Player Endorsers To Everyman
As the NFL season kicks-off, sponsor Pepsi released the first in a set of four football-themed TV commercials within its ’16 “Break Out The Pepsi’ campaign. The campaign aims to compare the small, everyday wins in life with the feeling of on-pitch NFL glory and its assets are linked by the tagline ‘Time to… Continue reading Parallel Pepsi NFL New Season TV & Social Camapigns Link Star Player Endorsers To Everyman
Gatorade Animates Usain Bolt’s Origin Story In 3D Film leveraging Rio Olympics
Sprint star Usain Bolt has partnered with Gatorade on a stunning life story animation ahead of the Summer Olympics called ‘The Boy Who Learned To Fly’. The seven-minute video, created by MoonBot Studios, explores the athlete’s journey from dreaming kid to world record holding global sprint superstar in 3D. The story loosely traces Bolt’s life:… Continue reading Gatorade Animates Usain Bolt’s Origin Story In 3D Film leveraging Rio Olympics
PepsiMax Unveils UEFA CL Final ‘Volley 360’ Immersive Fan Experience
UEFA Champions League sponsor Pepsi Max has created a spectacular ‘Volley 360’ immersive on-site experience for fans to test themselves against during the build up to the 2016 final. In host city Milan’s Piazza Castello, the soft drinks giant has built the ultimate, hi-tech volley challenge and, between 26 and 29 May, supporters are being… Continue reading PepsiMax Unveils UEFA CL Final ‘Volley 360’ Immersive Fan Experience
‘Pepsi Blue Card’ Campaign Links Football Rights With Global Emoji Initiative
Building on its heritage of football-focused marketing, Pepsi has launched a integrated campaign introducing its new player ambassador squad with an initiative called ‘Pepsi Blue Card’. At the heart of the creative is a 90-second global TV spot that follows a narrative featuring two everyday delivery men getting the surprise of a lifetime –… Continue reading ‘Pepsi Blue Card’ Campaign Links Football Rights With Global Emoji Initiative
Pepsi Super Bowl Strategy Blends Pre-Game Web Films & An Enhanced Ground Game With Halftime Show, In-Game TV Surprise, Snapchat Live Story, A Twitter Promoted Moment, Custom Emoji Etc
Pepsi’s tactical approach to the Super Bowl isn’t one formed around a single day, single event, but rather a season-long activation that starts back in August and continues after the Big Game itself. Pepsi doesn’t wait for halftime and builds up activation through the season: starting with digital and social slow burn, before amping… Continue reading Pepsi Super Bowl Strategy Blends Pre-Game Web Films & An Enhanced Ground Game With Halftime Show, In-Game TV Surprise, Snapchat Live Story, A Twitter Promoted Moment, Custom Emoji Etc
Pepsi & Irving Launch ‘Uncle Drew – Ch. 4’ Plus A Nike-Linked Kit Competition
November sees Pepsi bring back its Uncle Drew online series with the launch of Chapter 4 in its blockbuster basketball campaign fronted by Cleveland Cavalier Kyrie Irving. Two years after his last outing as the ageing baller, point guard Irving reprises his heavily made-up, elderly Uncle Drew alter ego who once again surprises unsuspecting… Continue reading Pepsi & Irving Launch ‘Uncle Drew – Ch. 4’ Plus A Nike-Linked Kit Competition
PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary
One of this week’s most shared virals is the parody PepsiCo commercial that spearheads its NFL activation in the lead-up to the new 2015/16 season called ‘Joe Flacco Football Party Fail’. The American football star fronts a spoof spot themed around learning how to throw a party and featuring plenty of puns (about ‘bowls’)… Continue reading PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary
