Pepsi has turned to mobile to help build awareness before the Super Bowl game with a new iAd campaign that encourages consumers to tune-in during halftime for the soft drinks brand’s sponsored entertainment extravaganza at New jersey’s Met Life Stadium. The ads, which come in both Spanish and English language versions, are running on… Continue reading Pepsi Runs iAd Super Bowl 1/2Time Show Mobile Work
Tag: Pepsi
Pepsi/Tomkins Crowdsource Take Me Out To The Ballgame
To celebrate the 2013 World Series, MLB sponsor Pepsi teams up with musician Mike Tompkins to recreate an old baseball classic, ‘Take Me Out to the Ball Game, in a cappella style. With just the natural sounds of baseball being played as a soundtrack backdrop, the crowd sourced sing-a-long video features baseball fans from… Continue reading Pepsi/Tomkins Crowdsource Take Me Out To The Ballgame
Pepsi IPL6: From Tweet20 & TV To Gaming Engines & FanCans
With Season 6 in full swing, you can’t escape title sponsor Pepsi’s integrated, multi-platform IPL activation. The campaign has such breadth and depth that it is a challenge just to keep up with all of its many strands and elements. Pepsi’s first activation of its new rights as IPL 2013 title sponsor began… Continue reading Pepsi IPL6: From Tweet20 & TV To Gaming Engines & FanCans
Pepsi’s Super Bowl Halftime Show Beyonce Teaser Tweet
Pepsi and the NFL have tweeted a Super Bowl teaser image of superstar Beyonce, with the Big Game’s date painted on her face. The promotional photo as good as confirms rumours that the Grammy Award winning ‘Single Ladies’ singer will front the game’s Pepsi-sponsored Halftime Show. When Pepsi signed a 10-year $2.3bn NFL sponsorship… Continue reading Pepsi’s Super Bowl Halftime Show Beyonce Teaser Tweet
Pepsi NFL Anthems Continues Sport/Music Blend Trend
The 2012/13 competition saw soft drinks behemoth Pepsi kick off the first season of its astonishing new 10-year, $2.3bn deal – one of the largest sports sponsorship deals in history. The new partnership sees Pepsi expand its NFL from three brands to five, with Tropicana and Quaker Oats added to its team that already includes Pepsi,… Continue reading Pepsi NFL Anthems Continues Sport/Music Blend Trend
Bolt In Gatorade’s Post-Games Win/Within Ambush
The first brand to brand to launch a campaign leveraging the Olympics after the end of the pre- and post-Games athlete blackout was Gatorade. As soon as the restrictions finished on 15 August, the PepsiCo sports drink giant launched a London 2012-led campaign fronted by the king of the track Usain Bolt with… Continue reading Bolt In Gatorade’s Post-Games Win/Within Ambush
Pepsi’s SXSW ‘What If? Unconference’ Brainstorms
PepsiCo, in its fourth year as platinum sponsor of South By Southwest (SXSW), is spearheading its festival activation with its ‘What If? Unconference’ Reflecting the creative thinking and cutting edge technology that lie at the heart of SXSW, the idea is create a brand-owned, rich, engaging festival goer thinking experience. Attendees at the… Continue reading Pepsi’s SXSW ‘What If? Unconference’ Brainstorms
Pepsi & Pandora Link On Personal Digital Radio GRAMMY Content
Madonna’s Super Bowl half time show may have racked up viewing figures that outshone the game itself, but the real music-marketing showcase is the GRAMMY Awards. Perhaps the most interesting activation from this year’s sponsors came from Pepsi. Pepsi, the official beverage partner of the GRAMMYs, is a new partner to the US’s biggest… Continue reading Pepsi & Pandora Link On Personal Digital Radio GRAMMY Content
Coke’s Bears Host Live Social Super/Polar Bowl Party
In September 2011 Pepsi signed a mammoth 10-year sponsorship with the NFL worth a staggering $2.3bn, but even this weight of cash can’t prevent rival Coca-Cola from ambushing the Super Bowl with its own-brand Polar Bowl campaign. Coca-Cola used its well-known and much-loved Polar Bear characters to host the brand’s own ‘live game… Continue reading Coke’s Bears Host Live Social Super/Polar Bowl Party
Pepsi’s X Factor Activation: Socialisation & Visualisation
After the enormous success of Coca-Cola’s sponsorship of blockbuster US singing show American Idol, it was no surprise that rival Pepsi stepped up to back Simon Cowell’s X Factor when it launched in the USA. But the innovative dual screening approach the brand took to its sponsorship activation was a bit more eye… Continue reading Pepsi’s X Factor Activation: Socialisation & Visualisation
Gatorade’s NFL Rookie Web Series: Everything To Prove
As far as American Football partners are concerned, the eyes of most sponsorship professionals may have been on Anheuser-Busch In-Bev’s mega-million dollar bet on the NFL – thought to be around $50m-a-year for six years. But Activative was quite taken with the way Gatorade, the NFL’s official sports drink, is expanding its original branded… Continue reading Gatorade’s NFL Rookie Web Series: Everything To Prove
ICC Cricket World Cup Sponsor Highlights
Review of sponsor creative including Pepsi’s ‘Change the game’, Hero Honda’s ‘Kricket Ka Karizma’ and Reliance’s ‘Boundaries For Books’. Download sample pdf.
