With Season 6 in full swing, you can’t escape title sponsor Pepsi’s integrated, multi-platform IPL activation. The campaign has such breadth and depth that it is a challenge just to keep up with all of its many strands and elements. Pepsi’s first activation of its new rights as IPL 2013 title sponsor began… Continue reading Pepsi IPL6: From Tweet20 & TV To Gaming Engines & FanCans
