Tag: Drink

Leveraging 2023 RWC Guinness Warns Irish Rugby Fans To ‘Think It, But Don’t Jinx It’

In an effort to rally fans and show its own brand support to the Irish Rugby Football Union (IRFU) at the 2023 Rugby World Cup, Guinness leveraged  its association with the team – recently crowned Six Nations champions and ranked number one in the world – by asking them to keep their confident predictions to… Continue reading Leveraging 2023 RWC Guinness Warns Irish Rugby Fans To ‘Think It, But Don’t Jinx It’

Gatorade ‘Every Last Drop’ Lightens Burden Of Wearing National Kit In 4-Nation Women’s WC Ad

Leveraging the FIFA 2023 Women’s World Cup and its partnerships with four of the competing nations, Gatorade reaffirmed its commitment to equality and inclusion and to the teams through a multi-market campaign called ‘Every Last Drop’ and focused on the responsibility players feel when wearing their country’s jersey.   The PepsiCo owned brand’s campaign, developed… Continue reading Gatorade ‘Every Last Drop’ Lightens Burden Of Wearing National Kit In 4-Nation Women’s WC Ad

Chipotle & USWNT’s S Smith Expand ‘Real Ingredients 4 Real Athletes’ For Women’s World Cup

Chipotle Mexican Grill, an official partner of US Soccer’s men’s and women’s teams leveraged its USWNT tie-up around the FIFA 2023 Women’s World Cup through the latest iteration of its ‘Real Ingredients for Real Athletes’ campaign starring striker Sophia Smith.   Created in partnership with agencies Paragon Marketing and Venables Bell + Partners (VB+P), the… Continue reading Chipotle & USWNT’s S Smith Expand ‘Real Ingredients 4 Real Athletes’ For Women’s World Cup

Red Bull Leverages F1 Team & British Grand Prix Via ‘Red Bull Pole Position’ On-Site Experience

Energy drink and lifestyle brand Red Bull linked up with its sister outfit Oracle Red Bull Racing for a multi-tiered, inventive hospitality activation at the 2023 British Grand Prix titled ‘Red Bull Pole Position’   The Austrian based drinks brand teamed up with full-service event company Creation to design and deliver an inventive hospitality activation… Continue reading Red Bull Leverages F1 Team & British Grand Prix Via ‘Red Bull Pole Position’ On-Site Experience

Thums Up Starts ICC Men’s ODI World Cup Campaign Contest With Harsha Bhogle Asking ‘Will India Win?’

Indian cola brand Thums Up, an official partner of the International Cricket Council (ICC), launched its activation programme ahead of the upcoming Men’s ODI World Cup in late July through an integrated initiative which asks a simple question – Will India Win?   Titled ‘Thums Up Uthao, World Cup Jao / Pick Up Thums Up,… Continue reading Thums Up Starts ICC Men’s ODI World Cup Campaign Contest With Harsha Bhogle Asking ‘Will India Win?’

Heineken Ambassador & F1 Champion Verstappen fronts Anti-Drink-Driving ‘The Best Driver’ Campaign

Formula One (F1) sponsor Heineken promoted its 0.0 beer through a global ‘The Best Driver’ campaign fronted by ambassador, Red Bull driver and current F1 World Champion Max Verstappen to deter people from drink driving.   Created by Publicis Worldwide agency Le Pub, the spearhead 60-second spot rolled out globally from 20 July across online… Continue reading Heineken Ambassador & F1 Champion Verstappen fronts Anti-Drink-Driving ‘The Best Driver’ Campaign

Coors Light Novelty Soccer Scarf Tackles Football ‘Fanxiety’ As Leagues Cup Kicks-Off

Coors Light, the official beer sponsor of the Leagues Cup (a North American tournament between Major League Soccer and Liga MX clubs), leaned in to its ongoing, umbrella ‘Made To Chill’ tagline to keep supporters relaxed through the new season via a campaign called ‘Keep Your Fanxiety Chil’.   The activation spans on-site and in-stadium… Continue reading Coors Light Novelty Soccer Scarf Tackles Football ‘Fanxiety’ As Leagues Cup Kicks-Off

Cadbury, Wavemaker & Ogilvy Launch Campaign In Support Of The Matildas & Women’s Sport

Cadbury Australia, a proud supporter of the Matildas, highlighted its commitment to Soccer Australia and women’s sport ahead of the FIFA 2023 Women’s World Cup with a kick-off campaign called ‘Cheer and a Half’ which aims to help fans celebrate female athletes – young amateurs and elite professionals – in all the ways the world’s… Continue reading Cadbury, Wavemaker & Ogilvy Launch Campaign In Support Of The Matildas & Women’s Sport

Messi & Tatum Front Energetic, Melodic Gaming Style ‘Rapid Rehydration’ Gatorade Gatorlyte Ads

A new music-focused, spring/summer campaign from Gatorade subrand Gatorlyte called ‘Rapid Rehydration Is A Game Changer’ was fronted by brand ambassadors Lionel Messi and Jayson Tatum saw three conceptual films – each linked to a specific, relevant music track – focus on the negative effects of hydration loss.   Developed by creative agency 180 Amsterdam… Continue reading Messi & Tatum Front Energetic, Melodic Gaming Style ‘Rapid Rehydration’ Gatorade Gatorlyte Ads

Coca-Cola Expands ‘Believing Is Magic’ To Leverage FIFA Tie-Up For 2023 Women’s World Cup

Late June saw Coca-Cola unveil its ‘Believing Is Magic’ campaign activating its FIFA partnership rights around the 2023 Women’s World Cup hosted in Australia and New Zealand from 20 July to 20 August and seeking to uplift and refresh the shared experience of the tournament  and create excitement for football fans around the world.  … Continue reading Coca-Cola Expands ‘Believing Is Magic’ To Leverage FIFA Tie-Up For 2023 Women’s World Cup

Budweiser & Messi Rework ‘Bring Home The Bud’ For Women’s World Cup Via ‘Greatness Is Hers To Take’

FIFA partner Budweiser resurfaced its #TheWorldIsYoursToTake and #BringHomeTheBud initiatives to leverage the 2023 Women’s World Cup with a Messi fronted global campaign launched by a spot titled ‘Greatness Is Hers To Take’.   Launched on 10 July – 10 days ahead of the 20 July kick-off in Australia and New Zealand – the official beer… Continue reading Budweiser & Messi Rework ‘Bring Home The Bud’ For Women’s World Cup Via ‘Greatness Is Hers To Take’