Caledonia Best, the official beer of Scottish Rugby, is activating its national team rights around the 2017 RBS 6 Nations with a nationwide match day pub tour and onsite Murrayfield match day experiences. Through this year’s tournament, the beer brand is running a programme of February/March participatory experiences – focusing on fun activities and… Continue reading Caledonia Best Launches Scottish Pub ‘Scrum & Have A Try’ Tour/Competition For RBS 6 Nations
Tag: Ticket Giveaway
New #WalkersUnited Campaign Marks Switch In UEFA Champions League Sponsorship Strategy
On 1 February the UK crisp giant Walkers kicked off its UEFA Champions League campaign with an integrated, 12-week #WalkersUnited initiative – spanning TV work, point-of-sale assets, an on-pack competition promotion, plus a digital and an influencer activation strand – to promote a new range of sharing packs aimed at social occasions The new… Continue reading New #WalkersUnited Campaign Marks Switch In UEFA Champions League Sponsorship Strategy
ANZ Launches Giant Immersive VR Gaming ‘Breakpoint’ Experience At Australian Open
Tennis fans and game lovers at the 2017 Australian Open experienced the excitement, thrill and constant movement of playing a dynamic, energetic tennis game in a virtual world of obstacles and goals called ‘ANZ Breakpoint’. This large format digital virtual reality experience, developed in partnership with Deloitte Digital for the Australian financial group, was… Continue reading ANZ Launches Giant Immersive VR Gaming ‘Breakpoint’ Experience At Australian Open
Blackmores ‘Well Bot’ Sees Artificial Intelligence Front Australian Open 2017 Activation
The New Year sees vitamin brand Blackmores feature a branded ‘Well Bot’, featuring the latest in artificial intelligence technology, at the core of its Australian Open leverage programme. As a sponsor of the 2017 Australian Open, Australia’s self-style No1 vitamin brand offers fans a chance to interact with its Blackmores Well Bot live on-site… Continue reading Blackmores ‘Well Bot’ Sees Artificial Intelligence Front Australian Open 2017 Activation
Reebok & Lids Activative NHL Bridgestone Winter Classic Via ‘Born In The Cold’ Campaign Contest
To activate its NHL sponsorship rights at the 2017 Bridgestone Winter Classic, Reebok Hockey and retail partner Lids ran a ‘Born In The Cold’ campaign – a multi-faceted social media contest offering prizes ranging from game tickets and pre-game event invites to sportswear and memorabilia. Reebok Hockey, a division of global sportswear behemoth Adidas since… Continue reading Reebok & Lids Activative NHL Bridgestone Winter Classic Via ‘Born In The Cold’ Campaign Contest
UW Partner Alaska Airlines’ In-Airport & On-Plane Huskies Pac-12 Championship Game Activation
When the Huskies took on Colorado in early December’s 2016 Pac-12 Championship Game at Levi’s Stadium in Santa Clara, the official airline of the University Of Washington’s Huskies football team leveraged the partnership in its departure lounges and on its planes heading to the host city in California. On 1 December the airline kicked… Continue reading UW Partner Alaska Airlines’ In-Airport & On-Plane Huskies Pac-12 Championship Game Activation
Dos Equis Activates ESPN College Playoff Tie-In Via ‘Game Day Greatness’ Ads, Experiences & Sweepstakes
Dos Equis activates the inaugural year of its College Football Playoff (CFP) rights with a multi-platform ‘Game Day Greatness’ campaign that aims to premiumize the game day fan experience through ads, a ticket giveaway, Snapchat integrations and a tailgating helicopter. As the build up towards the College Football National Championships gets under way, Dos… Continue reading Dos Equis Activates ESPN College Playoff Tie-In Via ‘Game Day Greatness’ Ads, Experiences & Sweepstakes
Delta Celebrates New UCLA Bruins Partnership With LAX Airport Marching Band Stunt
To celebrate becoming the official airline partner of University of California, Los Angeles (UCLA) and its famous Bruins team, Delta Airlines made a big noise at LAX Airport when the UCLA Bruin Marching Band surprised customers with performances inside Delta’s Terminal 5. The band, known as The Solid Gold Sound, was joined by its… Continue reading Delta Celebrates New UCLA Bruins Partnership With LAX Airport Marching Band Stunt
‘Undercover Teacher’ CSR Stunt Expands Bank Of America’s Ongoing #MLBMemoryBank Initiative
Major League Baseball (MLB) sponsor Bank Of America extends its ongoing #MLBMemoryBank activation (and leverages postseason excitement) with a CSR strand based around an initial hidden camera school stunt and a subsequent class VIP trip to see the Orioles in action. The campaigns is fronted by Orioles All-Star Adam Jones and is led by… Continue reading ‘Undercover Teacher’ CSR Stunt Expands Bank Of America’s Ongoing #MLBMemoryBank Initiative
1st Time UEFA Euro 2016 Sponsor SOCAR Youth-Focused #MakeYourDebut
First time UEFA Euro 2016 sponsor SOCAR launched the main phase of its young fan/young player focused ‘Make Your Debut’ tournament campaign in the first week of June with a flagship TV spot. The creative introduced the initiative’s focus on exploring and championing the stories of those making their tournament debuts (just like… Continue reading 1st Time UEFA Euro 2016 Sponsor SOCAR Youth-Focused #MakeYourDebut
Mercedes Boosts German Team Spirit With Euro 16 #ViveLaMannschaft Work
Mercedes is activating is sponsorship of the German national football team at UEFA Euro 2016 through its multi-platform, multi-phase ‘Vive La Mannschaft’ campaign celebrating team spirit. The multi-phase campaign, linked under the #ViveLaMannschaft hashtag, blends the auto giant’s upmarket positioning with a touch of Franco-German and at its core aims to bring German fans… Continue reading Mercedes Boosts German Team Spirit With Euro 16 #ViveLaMannschaft Work
Heineken’s Xtra Long ‘Final Hashtag’ Links Milan OOH To Social CL Ticket Contest
UEFA Champions League official beer sponsor Heineken activated in the final host city Milan by blending outdoor and social through a ticket contest called ‘The Final Hashtag’. Heineken’s marketing team worked in harness with Publicis Italy during the second half of May to place hundreds of billboards around Milan all bearing a very, very… Continue reading Heineken’s Xtra Long ‘Final Hashtag’ Links Milan OOH To Social CL Ticket Contest
