Building on its previous ‘Be There’ campaign: which aimed to drive live attendance (and ticket sales), The GAA has tweaked its approach with the launched a revised ‘Be There All The Way’ marketing initiative with a focus on honest commitment. The new work not only promotes the GAA in general, but also specific tournaments… Continue reading GAA’s ‘Be There All The Way’ Built On Unity & Commitment
Tag: Property Owner
LINE’s ‘El Clasico’ Digital Stickers Engage & Monetise
Japan’s hottest social network LINE, a free call and messaging app that has now truly gone global, is a key driver of the exploding trend of digital stickers which have now themselves become a fan engagement (and revenue generating) opportunity for sports brands. Among the world’s leading sports brands, two of the fastest to… Continue reading LINE’s ‘El Clasico’ Digital Stickers Engage & Monetise
Philadelphia Eagles: Behind The Scenes Daily Snapchat
The Philadelphia Eagles have been connecting with fans via Snapchat longer than most NFL teams and through the current NFL season they have been demonstrating why they are one of the leading sports teams at engaging across the channel on a daily basis. For those who had added ‘eagles’ on @Snapchat the team has… Continue reading Philadelphia Eagles: Behind The Scenes Daily Snapchat
NBA 14//15 Season Secrets Revealed Live On Snapchat
The NBA has been blazing a trail on Snapchat since February’s All Star Game and June’s Draft and as its new season tips-off the league is further ramping up its Snapchat engagement programme based around providing spectacular action and offering fly-on-the-wall access to the behind-closed-doors NBA secrets. The NBA is posting Snapchat stories right… Continue reading NBA 14//15 Season Secrets Revealed Live On Snapchat
ASPSurf+Snap: 1st Snapchat Digital Autograph Campaign
The autograph and selfie Snapchat -led campaign from The Association of Surfing Professionals – ASP Surf + Snap – is an impressive example of how new platforms are enabling smaller property owners to revolutionise their fan engagement. Based around star surfer ‘digital autographs’, this campaign saw the organisation link up with last year’s ‘ASP… Continue reading ASPSurf+Snap: 1st Snapchat Digital Autograph Campaign
Chicago Cubs ‘100 Years At Wrigley Field’ Anniversary
As the Major League Baseball season winds down, one of our favourite property owner campaigns of the 2013/14 MLB season was the Chicago Cubs’ integrated ‘100 Year Anniversary’ campaign for its beloved stadium Wrigley Field. Of course the Cubs themselves aren’t in the playoffs this year. They never are! Nevertheless, despite this long… Continue reading Chicago Cubs ‘100 Years At Wrigley Field’ Anniversary
RWC 15 Organising Committee’s ‘Too Big To Miss’ Integrated Ticket Campaign
The RWC 2015 ticket campaign launched in September 2014 – almost exactly one year before the tournament kicked-off – with a multi-channel, multi-phase campaign spearheaded by a commercial called ‘Too Big To Miss’. Pitching the event as a celebration of rugby, the international, national and regional marketing and PR ticket campaign aimed to drive… Continue reading RWC 15 Organising Committee’s ‘Too Big To Miss’ Integrated Ticket Campaign
Royal Ascot ‘Great British Drama’ Collage Mixes Art & Social
The summer season has arrived in the UK and that means Royal Ascot and this year’s meeting was celebrated (and marketed) when the racecourse owners commissioned artist David Mach to create a collage work to bring to life the wonderful stories of world-class racing, pageantry and fine dining which together create the ‘Great British Drama’… Continue reading Royal Ascot ‘Great British Drama’ Collage Mixes Art & Social
MLS ‘Club&Country’ Campaign Leverages FIFA World Cup
Major League Soccer ushers in the new season with a multi-channel marketing campaign ‘For Club and Country’ that leverages the upcoming FIFA World Cup with the message that to prepare for the world’s greatest football tournament you need only look in your own backyard. The strategy for the MLS’ 19th season is to capitalise… Continue reading MLS ‘Club&Country’ Campaign Leverages FIFA World Cup
BFC #LFW Twitter Mirror/Q&A, Social Wall & Livestreaming
This year’s Autumn/Winter London Fashion Week coincided with Valentine’s Day, so property owner the British Fashion Council (BFC), promoted the event through a ‘Love LFW’ campaign. With a heavy focus on social sharing, the pre-event activity encouraged fashion lovers to share their own favourite fashion image, runway look or brand campaign using the hashtag… Continue reading BFC #LFW Twitter Mirror/Q&A, Social Wall & Livestreaming
‘Music Unleashes Us’ 56th GRAMMYs Promo Campaign
The GRAMMYs property owner The Recording Academy taps into fans visceral reaction to music in its promotional campaign for the 56th annual GRAMMY Awards – ‘Music Unleashes Us’. Working in partnership with long term agency partner TBWA\Chiat\Day, the promotional initiative leverages the insight that humans have ‘natural, sometimes uncontrollable, visceral reactions to music’ and… Continue reading ‘Music Unleashes Us’ 56th GRAMMYs Promo Campaign
Sponsor Integration In Team Canada’s #WeAreWinter Ads
The Bridgestone NGHL Winter Classic telecast, the giant annual outdoor New Year’s Day hockey jamboree, was chosen as the launch platform for the Canadian Olympic Committee (COC) to unveil its new Sochi 2014 campaign – ‘We Are Winter’. A month and a half before the Winter Olympics kick off (well, or slide off) in… Continue reading Sponsor Integration In Team Canada’s #WeAreWinter Ads
