A new multi-strand Australian Open activation programme from official payments partner Mastercard asks all Aussies to pick up a racquet and rally together. Tennis maintains your health, fitness and relationships so there is no better way to rekindle friendships than through a sport that's proven to boost social connectedness. Let the Australian Open inspire… Continue reading Mastercard Australian Open 2019 Integrated Activation Urges Aussies To ‘Rally Together’
Tag: MasterCard
Mastercard Partners With Riot Games As First Global Partner Of League Of Legends
Mastercard has penned a global partnership with Riot Games’ League Of Legends – the world’s largest eSport property in a deal that will see it roll out its ‘Priceless Experiences’ programme to the competitive gaming community The deal was announced with a partnership launch video amplified across its own digital and social… Continue reading Mastercard Partners With Riot Games As First Global Partner Of League Of Legends
Mastercard JuntosSomos10 Leverages Russia 2018 By Linking Kids Meal Giveaways To World Cup Goals
The payments brand aimed to leverage World Cup fever in Latin America and the Caribbean with a kids cause initiative that set out to see company provide 10,000 meals to starving children (through to the World Food Programme) for every goal scored by Lionel Messi and Neymar Jr during Russia 2018 and for the next… Continue reading Mastercard JuntosSomos10 Leverages Russia 2018 By Linking Kids Meal Giveaways To World Cup Goals
Pelé Stars In Mastercard’s Inspiring Film Fronting UEFA Champions League Strand Of #StartSomethingPriceless
Leveraging the last 16 stage of the Champions League, official UEFA sponsor Mastercard launched an inspiring short film, called ’22 Languages’, which sees 22 football fans from around the world come together to play a match and compete for 11 UEFA Champions League tickets. The spot’s narrative twist follows the final whistle after an… Continue reading Pelé Stars In Mastercard’s Inspiring Film Fronting UEFA Champions League Strand Of #StartSomethingPriceless
Mastercard’s Integrated Australian Open ‘Happy Slam’ Work Spans TV & OOH, AO Chatbot & ‘Served’ App
Mastercard, the official payment partner of the Australian Open, launched its multi-platform ‘Making A Grand Slam A Happy Slam’ tournament campaign on 15 January. The work continues last year’s approach to Australian Open activation which also focused on the idea that this tournament is the happiest slam: a insight based on research suggesting that… Continue reading Mastercard’s Integrated Australian Open ‘Happy Slam’ Work Spans TV & OOH, AO Chatbot & ‘Served’ App
Mastercard Leverages MLB Partnership To Deliver SU2C In-Stadium AR Experience at World Series
Mastercard and Major League Baseball (MLB) teamed up in Game 4 of the 2017 World Series to deliver an in-stadium augmented reality Experience in support of Stand Up To Cancer (SU2C) in the form of an AR message from Houston Astros shortstop Carlos Correa. This unique, in-park park surprise (which builds on the league’s… Continue reading Mastercard Leverages MLB Partnership To Deliver SU2C In-Stadium AR Experience at World Series
Mastercard & MLB Launch “This Could Be You” World Series (On-Field Gear Handout) Sweepstakes
MLB payments partner Mastercard offered one luck fan a chance to walk onto the field and give out championship apparel to the 2017 World Series-winning team as part of its ‘This Could Be You’ campaign. The campaign is hubbed around an MLB web space (at http://www.mlbshop.com/pages/Masterpass_Sweepstakes) and is being promoted across both rights-holder and… Continue reading Mastercard & MLB Launch “This Could Be You” World Series (On-Field Gear Handout) Sweepstakes
Mastercard Creates Multi-Strand #ArnieWould Tribute To Activate R&A Partnership At The Open
Mastercard leveraged its rights at The Open 2017 by creating an emotional campaign – #ArnieWould – as both a memorial to the legendary Arnold Palmer. The initiative, developed in harness with agency Octagon, leveraged his status as a sports icon, a gentleman and drew upon his example as an inspiration from ‘A life well… Continue reading Mastercard Creates Multi-Strand #ArnieWould Tribute To Activate R&A Partnership At The Open
UEFA Sponsor Mastercard’s #MadnessOrPriceless Multi-Faceted Marketing Focuses On Fan Passion For Final
Official UEFA Champions League sponsor Mastercard is rolling out an expansive activation programme based around fan support – linked by the brand’s #MadnessOrPriceless hashtag – ahead of football’s showcase game: one that ranges from the release of its ‘The 12th Man Report’ to a video-led partnership with Copa90 that explores TIFOs, TV spots, digital and social… Continue reading UEFA Sponsor Mastercard’s #MadnessOrPriceless Multi-Faceted Marketing Focuses On Fan Passion For Final
Mastercard’s Grammys #ThankTheFans Spans Ads, Vinyl Store Experiences & Live In-Show Offers
Mastercard used its sponsorship of the 2017 Grammy Awards to push its digital wallet service Masterpass with an interactive, experiential and real-time offer campaign called #ThankTheFans. Ahead of the 59th Annual Grammy Awards, Mastercard heavily trailed its multi-channel #ThankTheFans partnership initiative with a campaign spot airing on 6 February as well as… Continue reading Mastercard’s Grammys #ThankTheFans Spans Ads, Vinyl Store Experiences & Live In-Show Offers
MasterCard ‘Happy Slam’ Spans Ads, Ambassadors, Experiential, Contests, Tap Tennis & A Happiness Meter
MasterCard is activating its new three-year ‘official payment’ partnership with the Australian Open 2017 via a multi-faceted campaign that revolves around the tennis tournament’s ‘Happy Slam’ theme. As the official payment partner of the first tennis major of the year, MasterCard is leveraging its ‘Sponsor of the Happy Slam’ status with integrated, inter-connected activity… Continue reading MasterCard ‘Happy Slam’ Spans Ads, Ambassadors, Experiential, Contests, Tap Tennis & A Happiness Meter
Tats, Haircuts (& Mascots) In MasterCard’s ‘Madness or Priceless’ UEFA CL Campaign
MasterCard tapped into the ‘mad’, ‘crazy’ and ‘irrational’ emotions of football fans to activate its UEFA Champions League rights around the 2016 final in Milan. The payments giant, a long term UEFA sponsor of the world’s top club tournament with a partnership that stretches back more than 22 years, focused its work around a… Continue reading Tats, Haircuts (& Mascots) In MasterCard’s ‘Madness or Priceless’ UEFA CL Campaign
