Official UEFA Champions League sponsor Mastercard is rolling out an expansive activation programme based around fan support – linked by the brand’s #MadnessOrPriceless hashtag – ahead of football’s showcase game: one that ranges from the release of its ‘The 12th Man Report’ to a video-led partnership with Copa90 that explores TIFOs, TV spots, digital and social… Continue reading UEFA Sponsor Mastercard’s #MadnessOrPriceless Multi-Faceted Marketing Focuses On Fan Passion For Final
