MasterCard continues its city sponsorship strategy by offering cardholders a set of one-of-a-kind Boston experiences that blend partnerships ranging from the Boston Red Sox to the Boston Pops concert series Launched in April and running under the #PricelessBoston hashtag, this latest iteration of the payment’s brand’s cities programme spans dozens of unique in-person experiences.… Continue reading MasterCard’s Red Sox Deal Fronts ‘City of Champions’ #PricelessBoston Initiative
Tag: MasterCard
MasterCard’s 7-Day ‘Rock The Red Carpet’ Grammys Work Spans Truck Makeover Tour, Branded Concerts & Cardholder Giveaways
MasterCard’s ‘Rock The Red Carpet’ campaign leveraged its Grammy’s rights across multiple platforms with a primary focus on linking its LA on-the-ground bus-based makeover and surprises tour, to its digital and social channels and a programme of branded music events. The campaign actually began in November 2015 during the holiday season with a Grammys… Continue reading MasterCard’s 7-Day ‘Rock The Red Carpet’ Grammys Work Spans Truck Makeover Tour, Branded Concerts & Cardholder Giveaways
MasterCard BRITS Work Led By Ronson’s YouTube Super-Group Uptown Funk Surprise
The core kick-off for MasterCard’s 2016 BRIT Awards activation saw music maestro Mark Ronson produce a fan-created cover of his hit Uptown Funk as a ‘Priceless Surprise’. Targeting music lovers across Great Britain, the fan/musician initiative runs across Facebook and YouTube, plus paid social advertising, a major PR push, plus BRIT Awards sponsorship idents,… Continue reading MasterCard BRITS Work Led By Ronson’s YouTube Super-Group Uptown Funk Surprise
RWC Partner MasterCard Uses Power Data For Fan ‘Tackle Like Lomu’ Challenge
In the week leading up to the final, Rugby World Cup sponsor MasterCard expanded on its ‘Turning the World Oval: Priceless’ campaign with a power and physicality ambassador-led activation stand called ‘Tackle Like Lomu’. This phase of the payments brand campaign was based upon research conducted with Cambridge University theoretical physicist Dr John Biggins into… Continue reading RWC Partner MasterCard Uses Power Data For Fan ‘Tackle Like Lomu’ Challenge
Chabal Leads Two Rail-Led MasterCard (HS1) France & England RWC Activations
Part of RWC worldwide partner MasterCard’s ongoing tournament activity comes an activation strand with a French flavour that sees a Priceless Surprise led by Les Blues legend and brand ambassador Sébastian Chabal. Running under the brand’s ‘Turning The World Oval – 44 Days Of Crazy’ RWC concept and slotting in to its ongoing, global… Continue reading Chabal Leads Two Rail-Led MasterCard (HS1) France & England RWC Activations
Target Runs Exclusive Artist Content GRAMMYs Campaign
Target launched an advertising blitz during The GRAMMYs CBS telecast promoting the retailer’s full armoury of music partnerships (and perhaps reminding viewers that the store still sells CDs). Running no fewer than eight commercials during the three-hour broadcast, Target aimed to engage the 30 million awards show TV audience as it leveraged its status… Continue reading Target Runs Exclusive Artist Content GRAMMYs Campaign
MasterCard’s ‘Priceless Remakes’ At 2013 BRIT Awards
Last month we analysed MasterCard’s ‘Priceless Remakes’ campaign which fronted its BRIT Awards 2013 sponsorship activity and this week saw the culmination of the project during the 20 February ceremony at the O2 Arena. During ITV’s ceremony broadcast on Wednesday night, MasterCard aired three 60-second ads that were remakes of pop videos from singing… Continue reading MasterCard’s ‘Priceless Remakes’ At 2013 BRIT Awards
MasterCard Backs BRITS With ‘Something For The Fans’ Duets
MasterCard spearheads its BRIT Awards sponsorship activation by offering music fans the chance to duet with their idols through its ‘Something For The Fans’ initiative. 2012 marks MasterCard’s 14th year of partnership with The BRIT Awards – which itself is in its 32nd year. The ‘Priceless Duet’ campaign sees cardholders get the… Continue reading MasterCard Backs BRITS With ‘Something For The Fans’ Duets
GRAMMYS Revival: 2012 Activation Snapshot
Traditional media channels posted record breaking numbers for the 2012 GRAMMYs. Building on last year’s record 26.6 million viewers, the rights and media owners saw brands and sponsors battle to become part of the 2012 show. CBS, which broadcasts the awards live in surround sound and HD, sold out it ad inventory weeks in advance.… Continue reading GRAMMYS Revival: 2012 Activation Snapshot
MasterCard’s RWC ‘History’ Facebook Tags Link Fans
Extending its existing’ History’ idea into the world of rugby union, MasterCard’s integrated Rugby World Cup campaign focuses on connections between fans, players, teams, nations and the history of the game. The initiative, led by McCann Erickson Sydney (with filming by Hungry Man, web development by MercerBell and media work by Universal McCann Australia… Continue reading MasterCard’s RWC ‘History’ Facebook Tags Link Fans
MasterCard Backs Brits With Digital Dance Off
The online campaign for MasterCard’s sponsorship of the Brit Awards is a platform for real life dance offs which will be aired in the show’s idents. The campaign, by Universal McCann, features a website hub at www.pricelessdanceoff.com and people can upload their own clips to the site. In true talent reality show style people… Continue reading MasterCard Backs Brits With Digital Dance Off
