As the Rugby Football Union’s shirt sponsor O2 aims to drive support for the team by revamping its ‘Wear The Rose’ integrated initiative to leverage the 6 Nations kick off. The campaign builds from England coach Stuart Lancaster describing fan support as that ‘extra 10%’. The idea behind the push is that the… Continue reading O2’s Call To Arms Urges RFU Fans To ‘Wear The Rose’
Tag: Hashtag
Made In Chelsea PP Alliance Sees Xperia Join The TV Cast
The current partnership between the Sony Xperia mobile handset and Made In Chelsea sees the product so embedded into the programme that the deal effectively sees the handset become a member of the show’s cast. Sony signed up as the show’s first product placement partner in April and now Series 8 of E4’s hit… Continue reading Made In Chelsea PP Alliance Sees Xperia Join The TV Cast
Rogers Multi-Phase 4-Month NHL Broadcaster Campaign
As the NHL puck finally drops on the 2014/15 season, Canadian communications giant Rogers has really ramped up its multi-channel, marketing campaign promoting its new role as the exclusive broadcaster of the NHL in Canada,, This initially slow-burning, multi-phase marketing programme first kicked off as long as ago as 1 July – the date… Continue reading Rogers Multi-Phase 4-Month NHL Broadcaster Campaign
NHL Embraces Fan-Created #IsItOctoberYet Campaign
#IsItOctoberYet is a fan-generated hashtag that rapidly became a rallying cry for hockey fans everywhere awaiting the puck to drop on a new 2014/15 season. It spread from a Twitter trend to a consumer creative movement. Hockey lovers created their own online films, of varying quality, and shared them across YouTube … Continue reading NHL Embraces Fan-Created #IsItOctoberYet Campaign
Molson Canadian NHL 14/15 ‘Anything For Hockey’ Love
Molson Canadian’s campaign leveraging the new 2014/15 NHL season, #AnythingForHockey, aims to connect with consumers through their irrational love for hockey The NHL official beer partner in Canada aims to use the initiative to engage with avid hockey fans in the 24 to 34-year-old range and this is the demographic the brand hopes will… Continue reading Molson Canadian NHL 14/15 ‘Anything For Hockey’ Love
Official Car: BMW’s Ryder Cup #DriveYourTeam Inc Fun & Games
BMW, the official car of the Ryder Cup, got one over its old rival Mercedes (which has a relationship with the US Team) with a convincing European win and a clever, innovative and integrated campaign to boot. Showing its understanding that The Ryder Cup is one of those rare properties at which every single… Continue reading Official Car: BMW’s Ryder Cup #DriveYourTeam Inc Fun & Games
Global Partner: SLI’s Ryder Cup ‘World Class’ Brand Positioning
2014 saw Standard Life Investments become the Ryder Cup’s first ever (and only) worldwide partner and it made the most of its unique status with multiple activations before, during and after the event to project and consolidate its desired ‘World Class’ positioning. Standard Life’s integrated campaign was hubbed around a comprehensive, bespoke website dedicated… Continue reading Global Partner: SLI’s Ryder Cup ‘World Class’ Brand Positioning
Nicholson Inspires Spurs/UA #SeizeGlory Kit Launch Work
Tottenham Hotspur and kit partner Under Armour launched new home and away kits in an initiative revolving around club legend Bill Nicholson. The former player and manager is one of the club’s greatest icons and 2014 marks the 10th anniversary of his death. The initiative, ‘Echo Of Glory’, aims to pay tribute to… Continue reading Nicholson Inspires Spurs/UA #SeizeGlory Kit Launch Work
MasterCard Tees-Up Priceless Open Experiences
As the world’s top golfers prepare for the 143rd Open Championship, MasterCard, an Official Patron of The Open Championship, today announced a series of Priceless golf experiences for fans to enjoy during The Open Championship which is taking place from 13 – 20 July. To reward MasterCard cardholders heading to the iconic Royal Liverpool Golf Club… Continue reading MasterCard Tees-Up Priceless Open Experiences
Barclays Pride Work Fronts New ‘Values-Led’ Strategy
Barclays is refocusing its sponsorship approach by uniting its partnerships under a values-driven strategy and late June saw a vignette of its new philosophy through its ‘Pride In London’ activation. The bank’s integrated, multi-platform activation plan spanned traditional advertising, dressing its physical owned assets, an interactive role in the Pride Parade live digital and… Continue reading Barclays Pride Work Fronts New ‘Values-Led’ Strategy
Team Sky’s ‘Tour Fever’: Engage, Inform & Monetise
To build support for Team Sky’s assault on its third successive Tour de France win, the rights owner has begun rolling out its ‘Tour Fever’ campaign to engage fans and encourage the support it hopes will drive its riders from Yorkshire to the Champs Elysees. The campaign is led by an online film series… Continue reading Team Sky’s ‘Tour Fever’: Engage, Inform & Monetise
Clearasil #ShowYourFace Sponsors Yahoo Festivals
June sees Clearasil sign as an exclusive sponsor of Yahoo’s ‘summer festival’ online coverage as it extends its youth-focused #showyourface campaign into the live (and online) music space. The partnership sees the teen skincare product place co-branded ‘Clearasil / Yahoo Photo Experiences’ at both Parklife and SW4 festivals as part of a ‘selfie face-off’… Continue reading Clearasil #ShowYourFace Sponsors Yahoo Festivals
