Last year Molson Canadian took hockey fans to play on a bespoke mountain top rink, this season it will take hockey to new heights by hosting a game on the roof of a skyscraper. The beer brand’s ‘Anything For Hockey’ campaign for the new NHL season kicks off with a new TV spot. … Continue reading Molson Canadian’s ‘Anything For Hockey’ Skyscraper Rink For New NHL Season
Tag: #AnythingForHockey
Molson Canadian NHL 14/15 ‘Anything For Hockey’ Love
Molson Canadian’s campaign leveraging the new 2014/15 NHL season, #AnythingForHockey, aims to connect with consumers through their irrational love for hockey The NHL official beer partner in Canada aims to use the initiative to engage with avid hockey fans in the 24 to 34-year-old range and this is the demographic the brand hopes will… Continue reading Molson Canadian NHL 14/15 ‘Anything For Hockey’ Love
