Molson Canadian’s campaign leveraging the new 2014/15 NHL season, #AnythingForHockey, aims to connect with consumers through their irrational love for hockey The NHL official beer partner in Canada aims to use the initiative to engage with avid hockey fans in the 24 to 34-year-old range and this is the demographic the brand hopes will… Continue reading Molson Canadian NHL 14/15 ‘Anything For Hockey’ Love
