Vodafone, title sponsor of Vodafone London Fashion Weekend, spearheaded its event marketing on Valentine’s Day by launching its own bespoke Vodafone Nail Varnish. As principle partner of the UK capital’s fashion week, Vodafone partnered with Nails Inc to developed the specially created Vodafone Red nail polish shade, inspired (unsurprisingly, by the company signature red… Continue reading Vodafone’s Own ‘London Fashion Week’ Nail Polish
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Adidas ‘Boost’ Launch Spans Star Events & Local Runs
After a few weeks of traditional and PR and digital hype (including this online teaser film…) Adidas launched its new Boost premium running brand on 13 February with a glitzy New York launch event starring heavyweight athlete brand ambassadors Yohan Blake and Haile Gebrselassie. Both Jamaican Blake (the 100-metre world champ and… Continue reading Adidas ‘Boost’ Launch Spans Star Events & Local Runs
BMW RFU SweetChariot Comp Drives Rugby Fans Home
As the Six Nations got underway last weekend new Rugby Football Union (RFU) sponsor BMW leveraged the excitement around the England rugby team by rolling out additional elements to its multi-platform ‘Sweet Chariot’ campaign. Building on the Twickenham-based team’s ‘Swing Low,, Sweet Chariot’ anthem, a home crowd favourite that was originally an historic American… Continue reading BMW RFU SweetChariot Comp Drives Rugby Fans Home
Bauer Hockey Adapts Work To Own The Lock Out Moment
Bauer’s low latency approach to its ‘Own The Moment’ hockey campaign, saw a marketing team flexible enough to adapt to changing circumstances – the NHL lockout – and rapidly replace pros for amateurs in its 2012/13 season creative. Equipment maker Bauer Performance Sports Ltd,a long with ad agency Olsen, showed shrewd intelligence and adaptability… Continue reading Bauer Hockey Adapts Work To Own The Lock Out Moment
EA/ESPN ‘Simulated Season’ & Then NHL ‘Start Your Season’
With no real hockey to watch, Electronic Arts (along with partner ESPN) urged fans to turn to virtual hockey. EA Sports leveraged the NHL lockout right from the September launch of its official NHL 13 game (the only game officially licensed by the NHL and the NHL Players Association) up until the dispute was… Continue reading EA/ESPN ‘Simulated Season’ & Then NHL ‘Start Your Season’
Man City’s Streamed Social Parade & Barton’s Promoted Tweet Apology
Around 100,000 Manchester City fans lined the streets of the city for their team’s long-awaited victory parade after finally winning the English Premier League and regaining the title champions that they last held back in 1968. But there was a modern twist to this most traditional of sporting celebration. Of course there is… Continue reading Man City’s Streamed Social Parade & Barton’s Promoted Tweet Apology
Nike’s ‘Rise As One’ March Madness Activation
As March Madness 2012 approaches, Nike has launched a new campaign revolving around the NCAA basketball tournament called ‘Rise As One’. This is an integrated initiative spanning multiple platforms, but at its heart the apparel maker has constructed an innovative social media centre that aims to amplify college basketball pride. To reflect the… Continue reading Nike’s ‘Rise As One’ March Madness Activation
