Tag: Sweepstakes

The ‘Pepsi 18 Week Pack’ Sweepstakes Trailer Offers Supporters A Tricked-Out NFL Fan Cave

The ‘Pepsi 18 Week Pack’ is the grand prize in the longtime NFL sponsor’s new season sweepstakes sitting at the heart of the league’s official soft drink’s football-focused ‘Better With Pepsi’ activation programme.   Launched on 7 September, 24 hours ahead of the start of the 2022/3 season, the ‘Pepsi 18 Week Pack’ – named… Continue reading The ‘Pepsi 18 Week Pack’ Sweepstakes Trailer Offers Supporters A Tricked-Out NFL Fan Cave

Corona Teams Up With WNBA Legend Sue Bird To Keep Your Beer & Sneakers ‘On Ice’ During March Madness

Beer brand Corona leveraged spiking basketball interest around NCAA March Madness and the closing stages of the NBA regular season through a multi-strand hoops-themed US activation fronted by WNBA legend Sue Bird alongside Vince Carter, Christian Laettner and Devin Booker.   The Mexican-produced, ABInBev-owned beer brand is giving away a #CoronaFineLifeFridge in a contest running… Continue reading Corona Teams Up With WNBA Legend Sue Bird To Keep Your Beer & Sneakers ‘On Ice’ During March Madness

Miller Lite Football Campaign Offers Luxury Hi-Tech Ring Range To Reward Fans For Reuniting

As the 2021/22 football season moved into top gear across the USA, Miller Lite launched a line of six luxury rings for fans – which also come with free beer for life when brought together – to enable fans to celebrate reuniting together physically to watch football following the pandemic.   The initiative was designed… Continue reading Miller Lite Football Campaign Offers Luxury Hi-Tech Ring Range To Reward Fans For Reuniting

TABtouch Activates Around AFL Grand Final Via Spoof ‘Actual Best On Ground’ Campaign & Vote

For the historic 2021 Australian Football League (AFL) Grand Final, Western Australian bookie TABtouch launched a socially-riven campaign based around the Norm Smith Medal – which is awarded to the player deemed to have been the ‘best on ground’ in the final.   For the 25 September, Perth-hosted season finale at the Optus Stadium, the… Continue reading TABtouch Activates Around AFL Grand Final Via Spoof ‘Actual Best On Ground’ Campaign & Vote

Snickers Aims To Get NFL Fans Candid Via Campaign Celebrating ‘Rookie Mistakes’

Snickers, the chocolate bar owned by NFL sponsor Mars Wrigley, launched a new US campaign at the start of September to leverage the start of the NFL 2021/22 season which encourages football fans to share moments when they’ve messed up and made mistakes.   Launched on 9 September, 24 hours ahead of the season opener,… Continue reading Snickers Aims To Get NFL Fans Candid Via Campaign Celebrating ‘Rookie Mistakes’

Pepsi Reignites NFL ‘Made For Football Watching’ Campaign With Billions’ Star Costabile’s ‘Football Is Coming’

Pepsi sought to promote its Zero Sugar product and rouse football fans to watch the start of the new season at home with a 24 August NFL activation in the USA called ‘Football Is Calling’.   In a nutshell, the VaynerMedia-created campaign urges fans to stay inside, watch NFL games and drink Pepsi Zero Sugar.… Continue reading Pepsi Reignites NFL ‘Made For Football Watching’ Campaign With Billions’ Star Costabile’s ‘Football Is Coming’

Draft House – Rocket Mortgage & LA Rams

During April and May 2021, in a first for any NFL franchise, the Los Angeles Rams teamed up with sponsor Rocket Mortgage to operate the team’s Draft operation out of bespoke created ‘Rocket Mortgage Draft House’: a 9,000 square foot branded Malibu home which was the base for the team’s Draft picks and strategies and… Continue reading Draft House – Rocket Mortgage & LA Rams

OPPO Combines Brand & Product Promo In Multi-Phase Wimbledon ‘Play With Heart’ Activation

Late June saw OPPO roll out its third activation programme as the official smartphone partner of Wimbledon which was collectively called ‘Play With Heart’ and which aimed to both boost global brand awareness and promote its new FIND X3 smartphone range through TV and online spots, onsite immersive experiences, pop-ups, competitions and a combined workshop… Continue reading OPPO Combines Brand & Product Promo In Multi-Phase Wimbledon ‘Play With Heart’ Activation

Michelob Ultra Marks Return Of Live Sports With ‘Greatest Comeback In Sports History’

Michelob Ultra celebrated the ‘Greatest Comeback In Sports History’ with a team of six superstar athletes plus a private jet to take winners of its sweepstakes to once-in-a-lifetime VIP sporting experiences.   The brand’s six-strong ‘Team Ultra’ athlete ambassador team of Serena Williams, Anthony Davis, Alex Morgan, Jimmy Butler, Nneka Ogwumike and Brooks Koepka were all chosen because… Continue reading Michelob Ultra Marks Return Of Live Sports With ‘Greatest Comeback In Sports History’

Branded Heineken Box Brings UEFA Stadium Experience Into Fan Homes For The Euros

As the official beer partner of UEFA Euro 2020, Heineken UK created a branded ‘Stadium In A Box’ activation home fan pack which includes an authentic stadium dugout chair, a spectator backdrop, official tournament merchandise, plus gourmet match-day food delivery vouchers and, of course, a branded fridge full of Heineken   The idea is based… Continue reading Branded Heineken Box Brings UEFA Stadium Experience Into Fan Homes For The Euros

Mountain Dew Celebrates Indy 500 With Flag-Led Eco ‘Project Green Means Go’

Launched on 5 May, official Indy 500 sponsor Mountain Dew launched a combined campaign and sweepstakes called ‘Project Green Means Go’ to celebrate the 2021 Indianapolis 500 which is based around installing green flags with inspiring messages from residents throughout a city park.   The PepsiCo beverage brand’s ‘Project Green Means Go’ aims to drive… Continue reading Mountain Dew Celebrates Indy 500 With Flag-Led Eco ‘Project Green Means Go’