As the new NFL season gets under way, the sports e-commerce retailer Fanatics has linked up with Uber to offer Los Angeles Rams the ability to celebrate big, live in-game sports moments by purchasing Rams merchandise in real-time Fanatics, traditionally known for its on-demand printing, is leveraging interest in and excitement around the Rams… Continue reading E-Tailer Fanatics & Uber Link With LA Rams To Sell/Deliver ‘On-Demand’ Merchandise & Memorabilia
Tag: Live
Trend Comment > In-Game/In-Race Live Memorabilia Auctions & Real-Time Merchandise Retail/Delivery
Whether it is race-used helmets and fire suits, personally signed star player shirts or the match ball, championship celebratory tee-shirts or just a new cap for the new season – consumers are living in a live landscape and fans want their sports merchandise and memorabilia immediately. Giving them what they want, when they want… Continue reading Trend Comment > In-Game/In-Race Live Memorabilia Auctions & Real-Time Merchandise Retail/Delivery
NRL’s State Of Origin ‘Instabilia’: World’s First Real-Time Memorabilia Auction
The NRL ‘Instabilia’, based around July’s Holden State Of Origin series, was the world’ first real-time memorabilia auction: a unique initiative offering Australian rugby league fans a instant, live chance to own a piece of tournament memorabilia. The items – which range from headgear, shirts, shorts, posts and kicking tees – are all encased… Continue reading NRL’s State Of Origin ‘Instabilia’: World’s First Real-Time Memorabilia Auction
Intel’s 360-Degree All-Star Instant Replay Activates MLB Partnership
Intel is one of several companies seemingly determined to ensure 360 Degree Replays become a pillar of sports broadcasting and it is using its partnership with Major League Baseball to X Mid July’s Major League Baseball All-Star Weekend saw the chip designer brought its 3D capture technology and its 28 strong camera units to… Continue reading Intel’s 360-Degree All-Star Instant Replay Activates MLB Partnership
ECB Rolls Our Dynamic Out Of Home ‘Live Score & Action’ Cricket Billboards
As the first test of the English summer got underway, the ECB marketing team launched a summer-long real-time, digital billboard initiative aimed at spreading live-action excitement from the Sri Lanka and Pakistan internationals to cricket lovers and sports fans across the country. This new dynamic, digital out off home campaign – which is contextual,… Continue reading ECB Rolls Our Dynamic Out Of Home ‘Live Score & Action’ Cricket Billboards
NASCAR’s Live ‘Hashtag 500’ Twitter Race Sees Daytona Fans Tweet Hashtags For Memorabilia
In February top US auto racing property NASCAR and one of its flagship events Daytona 500 teamed up to create a live social activation in the form of the first-ever ‘Hashtag 500’ – a Twitter race among fans that rewarded winners with memorabilia from the NASCAR Sprint Cup Series race. The campaign, developed by… Continue reading NASCAR’s Live ‘Hashtag 500’ Twitter Race Sees Daytona Fans Tweet Hashtags For Memorabilia
Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI
IBM’s activity around the 2016 Oscars – which spanned a pair of commercials and real-time robot tweets – introduces its leading edge Watson artificial intelligence through a ‘cognitive era’ campaign. During the award ceremony telecast ad breaks, IBM ran two spots (one spoof and one serious) featuring Carrie Fisher and Ridley Scott. The… Continue reading Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI
Intel & Lady Gaga Partner For Live, Hi-Tech Bowie Tribute At The Grammys
Intel allied with Lady Gaga at this year’s Grammys Awards to deliver a tech-led, on-stage musical tribute to the diverse talents of David Bowie The Academy Award-nominated and six-time Grammy-winning music titan infused her own artistry with a range of innovative Intel technologies in a multifaceted homage to the music legend during the CBS… Continue reading Intel & Lady Gaga Partner For Live, Hi-Tech Bowie Tribute At The Grammys
Benfica Sponsor Emirates Gives Fans An On-Pitch, Pre-Game Spoof Safety Show
Benfica shirt sponsor Emirates activated its new rights with a pre-game, on-pitch live stewardess stunt based around a fun take on an airline safety video. As 65,000 Benfica fans in the Estádio da Luz eagerly awaited the Lisbon derby kick off against rivals Sporting Lisbon, eight Emirates cabin crew assembled in the centre circle… Continue reading Benfica Sponsor Emirates Gives Fans An On-Pitch, Pre-Game Spoof Safety Show
#FeelWimbledon Jaguar’s Biometrics/Sociometrics Showcase Live Fan Mood
Jaguar, the official car of Wimbledon, is using biometrics and sociometrics in a campaign called #FeelWimbledon that provides real-time mood analysis. The official partner of the self-styled ‘Greatest Grand Slam’ has dished out wristbands with biometric sensors to tennis fans at the All England Lawn Tennis Club to explore and showcase their emotional disposition.… Continue reading #FeelWimbledon Jaguar’s Biometrics/Sociometrics Showcase Live Fan Mood
NHL’s Sharks’ At-Home. Real-Time, Sofa Shake Sensation
First we had Foxtel’s ‘Alert Shirt’, then came the Atlanta Falcons in stadium ‘Rumble Seats’ and now the NHL’s San Jose Sharks ‘Shake My Couch’. Just feel the hockey pain….from the comfort of your home settee! The Sharks are partnering with Comcast SportsNet California and The Guitammer Company on a new pilot programme… Continue reading NHL’s Sharks’ At-Home. Real-Time, Sofa Shake Sensation
Lady Gaga’s Doritos’ #BoldMissions SXSW Sponsored Show
Doritos returned to the South By Southwest (SXSW) Festival with a campaign built around a superstar headline act – Lady Gaga. Working in tandem with Gaga’s own Born This Way Foundation, the singer headlined the Doritos #BoldStage on 13 March with a concert that fans could on;ly attend if they obtained a ticket by… Continue reading Lady Gaga’s Doritos’ #BoldMissions SXSW Sponsored Show
