Lidl Ireland launched its latest wave of activation leveraging its sponsorship of the Ladies Gaelic Football Association (LGFA) under the title ‘Levelling The Playing Field’ which runs as part of the brand’s ongoing #SeriousSport platform. The integrated initiative acknowledges and pays tribute to the generations of players who have battled for equality and also… Continue reading Lidl Ireland Activates To Further ‘Level The Playing Field’ For Ladies’ Gaelic Football Association
Tag: Fundraising
The Real Heroes Project – AdWeek & Sports United (ATP, MLB, MLS, NASCAR, NBA, NFL, NHL, NWSL, USGA, WNBA, WTA, WWE, Activision & EA)
Running through Spring and Summer 2020, The Real Heroes Project was an alliance of 14 different North American sports brands, major sports leagues and partners, plus sports marketers and advertising professionals which harnessed the scale, power and positivity of sports to bring awareness and generate support for individual healthcare workers on the frontlines in the… Continue reading The Real Heroes Project – AdWeek & Sports United (ATP, MLB, MLS, NASCAR, NBA, NFL, NHL, NWSL, USGA, WNBA, WTA, WWE, Activision & EA)
Papa John’s Promotes New Paralympics GB Partnership Via ‘We Are Limitless’ Campaign
The last week of August saw US pizza brand Papa John’s unveil a new partnership with ParalympicsGB through a new digitally-led campaign called ‘We Are Limitless; focusing on the team as it prepares for the rescheduled Paralympics next summer in Tokyo. The sponsorship, which will run until the end of 2021, will see the… Continue reading Papa John’s Promotes New Paralympics GB Partnership Via ‘We Are Limitless’ Campaign
Putt At Home & Raise Dough: Perfect Practice’s Lockdown Tournament For No Kid Hungry
Golf brand Perfect Practice and its flagship Perfect Practice Putting Mat product leveraged the COVID-19 pandemic’s shelter-in-place rules which kept Americans confined to their homes and unable to play golf outdoors with the charity fundraising ‘Perfect Practice Invitational’ on Instagram Stories. The initiative aimed to leverage the brand, its products, customers and the wider… Continue reading Putt At Home & Raise Dough: Perfect Practice’s Lockdown Tournament For No Kid Hungry
COVID Solutions: How To Fill An Empty Stadium? > B. Monchengladbach ‘Be There Still’ Avatars
Borussia Monchengladbach and its FPMG supporters club are running a scheme for fans which enables them to have cardboard cut-outs of themselves put into their seats in the stadium for a fee in order to both raise funds for the club foundation and to ensure that if the Bundesliga resumes behind closed doors there will… Continue reading COVID Solutions: How To Fill An Empty Stadium? > B. Monchengladbach ‘Be There Still’ Avatars
‘Athletes for Relief’ by Octagon USA Helps Launch Spprts Memorabelia Covid-19 Fundraising Platform
The Athletes for Relief initiative, hubbed around a bespoke site at athletesrelief.org, was recently launched in the USA with the help of sport and entertainment agency Octagon with 100% of profits raised going to the Center for Disaster Philanthropy’s Covid-19 Response Fund. The project, which launched with the copy “This affects all of us.… Continue reading ‘Athletes for Relief’ by Octagon USA Helps Launch Spprts Memorabelia Covid-19 Fundraising Platform
Dick’s Sporting Goods Foundation Challenges School Sports Cuts With ‘To Whom It May Concern’
Sports retailer Dick’s Sporting Goods set out to challenge the widespread trend for school sports programme cuts with a national US campaign aimed at offering access to sports for one million young athletes by 2024. Through its Dick’s Sporting Goods Foundation, the national retailer launched an initiative across the country promoted through a multi-channel… Continue reading Dick’s Sporting Goods Foundation Challenges School Sports Cuts With ‘To Whom It May Concern’
Club Legend Vinnie Jones Fronts AFC Wimbledon’s ‘Lead Us Home’ New Stadium Crowdfunding Campaign
Early August saw club icon Vinnie Jones appear as the face of AFC Wimbledon’s new #LeadUsHome crowdfunding campaign aimed at helping fund the club’s return to its former south-west London home at Plough Lane. The League One club campaign sees Jones, who played for the previous/original incarnation of Wimbledon FC between 1986-89 and 1992-97,… Continue reading Club Legend Vinnie Jones Fronts AFC Wimbledon’s ‘Lead Us Home’ New Stadium Crowdfunding Campaign
Costa Rica National Amputee Soccer Team Raises World Cup Funds With ‘My Spare Boot’
To mark the first time in history that the Costa Rica National Amputee Soccer Team qualified to the Amputee’s World Cup and to raise funds for the tournament the squad sold off the football boots they don’t use through an initiative called ‘My Spare Boot’. After securing a brilliant qualification, its first ever, the… Continue reading Costa Rica National Amputee Soccer Team Raises World Cup Funds With ‘My Spare Boot’
NFL Lifts Player Cleat Restrictions For Week 13’s ‘My Cause My Cleats’ Campaign
During early December’s Week 13 games players right across the NFL wore custom cleats reflecting their commitment to charitable causes under the league’s #MyCauseMyCleats Campaign. With the objective of raising awareness for charities specific to each individual players, the NFL encourages its stars to express themselves with custom cleats and raise funds for the… Continue reading NFL Lifts Player Cleat Restrictions For Week 13’s ‘My Cause My Cleats’ Campaign
Toyota’s 3rd Cricket Australia ‘Celebrating Celebrations’ Invites Fans To Share The Jubilation
November sees Toyota launch of a new summer, multi-channel campaign activating its Cricket Australia partnership that features players and fans pay humorous homage to the fine art of on-field celebrations. Developed in harness with sports and entertainment agency Gemba and led by a fresh set of comic spots, this is the latest iteration of… Continue reading Toyota’s 3rd Cricket Australia ‘Celebrating Celebrations’ Invites Fans To Share The Jubilation
Australian Paralympic Committee’s #WeBelieve Fundraising & Support Campaign
The Australian Paralympic Committee (APC)’s own core campaign for Rio 2016, ‘Believe And Together We Are Invincible’ is running across multiple platforms (linked via the hashtag #WeBelieve) aims to generate excitement, team support and funding. The campaign, developed by agency MercerBell Sydney (who developed the creative and donated comms & website development), echoes the… Continue reading Australian Paralympic Committee’s #WeBelieve Fundraising & Support Campaign
