Running through Spring and Summer 2020, The Real Heroes Project was an alliance of 14 different North American sports brands, major sports leagues and partners, plus sports marketers and advertising professionals which harnessed the scale, power and positivity of sports to bring awareness and generate support for individual healthcare workers on the frontlines in the… Continue reading The Real Heroes Project – AdWeek & Sports United (ATP, MLB, MLS, NASCAR, NBA, NFL, NHL, NWSL, USGA, WNBA, WTA, WWE, Activision & EA)
