Amidst fear and speculation surrounding empty stadium and unfilled seats ahead of the Rio 2016 Paralympics, a global fundraising response initiative called #FillTheSeats aimed to generates funds to send 10,000 Brazilian kids to the Paralympics. Pushed through an integrated set of promotional assets – including online video and social content across a
Tag: Fundraising
Ambassador Andy Murray Continues WWF Sniffer Dog Campaign At US Open
Former champion Andy Murray continues to endorse the World Wide Fund For Nature at this year’s US Open through an endorsement campaign led by the UK number one sporting the NGO’s panda on his shirt. The WWF global ambassador will wear the iconic WWF logo on his sleeve throughout the US Open as he… Continue reading Ambassador Andy Murray Continues WWF Sniffer Dog Campaign At US Open
Adidas Product & Endorser ‘All In: Movember’ Campaign
Adidas is ‘all in’ for Movember as 2014 sees the German sportswear giant join the movement as an official partner with The Movember Foundation and raise awareness and funds for the men’s’ health charity through a limited edition collection, promotions across its own media channels, an adidas fundraising team and a set of initiatives in… Continue reading Adidas Product & Endorser ‘All In: Movember’ Campaign
McBean/Vodafone 1sts GPS Participatory ‘Poppy Run’
Royal Marines veteran Ben Mcbean linked with the ongoing Vodafone Firsts programme to run a giant poppy outline across the map of central London to raise funds for the British Legion. Inspired by the thought of wounded soldiers like himself and those who never made it home, and guided by his mobile, in October McBean ran 31… Continue reading McBean/Vodafone 1sts GPS Participatory ‘Poppy Run’
BMW Digital Art Auction At Contact Photo Festival
BMW Canada blends its cars with art as its activates its sponsorship rights at the annual Scotiabank Contact Photography Festival with an online art auction. The premium auto brand seeks new, young, aspirational consumers through its ties to the Toronto photography festival and its auction showcases a set of unique prints featuring BMW vehicles taken… Continue reading BMW Digital Art Auction At Contact Photo Festival
