Early August saw Cricket Australia roll out a powerful new marketing campaign for women’s cricket called #WATCHME. The creative aims to be both a bold celebration of Australian women’s cricket, an exploration of how much work and effort it takes to be an elite female cricketers, a rallying cry for Australians to get behind… Continue reading Cricket Australia Rolls Out #WatchMe Women’s Cricket Campaign Ahead Of New International Season
Tag: Awareness
Chevrolet Activates Man Utd Partnership Via Twitter-Led ‘Everything But Football Show’ Season 2
Late October saw Chevrolet launch the second season of its innovative, Twitter-only ‘Everything But Football Football Show’ to continue its bid to drive awareness and generate engagement through its Manchester United primary partnership. This social experience, framed around an episodic talk show starring Manchester United players aims to provide fans with an insider view… Continue reading Chevrolet Activates Man Utd Partnership Via Twitter-Led ‘Everything But Football Show’ Season 2
Rugby League World Cup 2017 Launches ‘Nobodies’ Promoting Lesser Known Players To The Hosts Fans
To leverage upcoming Rugby League World Cup, the organising committee has launched a new campaign promoting the global sporting event with a focus players less well known to fans of the host nations Australia, New Zealand and Papua New Guinea. The Rugby League World Cup 2017 (RLWC2017) initiative, developed in tandem with agency Clemenger… Continue reading Rugby League World Cup 2017 Launches ‘Nobodies’ Promoting Lesser Known Players To The Hosts Fans
NFL Lifts Player Cleat Restrictions For Week 13’s ‘My Cause My Cleats’ Campaign
During early December’s Week 13 games players right across the NFL wore custom cleats reflecting their commitment to charitable causes under the league’s #MyCauseMyCleats Campaign. With the objective of raising awareness for charities specific to each individual players, the NFL encourages its stars to express themselves with custom cleats and raise funds for the… Continue reading NFL Lifts Player Cleat Restrictions For Week 13’s ‘My Cause My Cleats’ Campaign
Europcar ‘Road Trip’ Spot Extends Comic Arsenal Sponsorship Viral Series
Europcar activates its Arsenal FC sponsorship by rolling out its latest comic player-led promotional video called ‘Road Trip’. Starring Arsenal players Petr Cech, Theo Walcott and Danny Welbeck, the creative story follows the trio travelling to a game – in one of the auto hire outfit’s vehicles – after having missed the team coach… Continue reading Europcar ‘Road Trip’ Spot Extends Comic Arsenal Sponsorship Viral Series
CSA’s Proteas & Commercial Partners Go Pink For World Cancer Day
World Cancer Day, 4 February, is a global event aimed at uniting the world in the fight against cancer and this year Cricket South Africa (CSA) urged its commercial partners, broadcasters and opponenets to join the team’s campaign against the disease for the Pink One Day International against England. Held at Johannesburg’s Wanderer’s Stadium… Continue reading CSA’s Proteas & Commercial Partners Go Pink For World Cancer Day
Liverpool & Standard Chartered’s ‘Around The World’ AIDS Day Initiative
Liverpool FC has linked with shirt partner Standard Chartered on the financial giant’s World AIDS Day initiative – ‘Positive Living Around The World’ – with a football trick focused campaign that sees the stars show of their skills to mimic the shape of the World AIDS Day ribbon logo. Ahead of 1 December’s World… Continue reading Liverpool & Standard Chartered’s ‘Around The World’ AIDS Day Initiative
NBA’s New Season #ThisIsWhyWePlay Global Work Targets New Fans
The NBA gears up for the new season with a fresh multi-media campaign – ‘This Is Why We Play’ – uniting current super stars, legendary players, big name coaches, fans and schoolyard ballers to target both core and casual fans and capture the emotions behind basketball’s universal appeal. Launched two weeks ahead of the… Continue reading NBA’s New Season #ThisIsWhyWePlay Global Work Targets New Fans
ECB Cider Stowford Press Runs ‘Message In A Bottle’ Online Ashes Game
In July, Stowford Press Cider, the official cider of the English cricket team, launched an online game – ‘Message In A Bottle’ – offering fans a chance to win Ashes tickets. Challenged to a social media ‘Name The Player’ quiz (based on a graphic/picture clue), the successful players were entered into a draw to win… Continue reading ECB Cider Stowford Press Runs ‘Message In A Bottle’ Online Ashes Game
Tube Colours & Le Tour Yellow In TfL Poster Push
In France yellow is synonymous with the Tour de France, while in London its known as the colour of the Tube’s Circle Line – little surprise then that it features prominently in a colourful new poster-led campaign from Transport for London (TfL) designed to prepare the UK capital for the arrival of the world’s greatest… Continue reading Tube Colours & Le Tour Yellow In TfL Poster Push
Barclaycard’s Twitter-Led Mercury Music Sponsorship
Barclaycard activated its sponsorship of the 2012 Mercury Music Award by encouraging music fans to “voice their support” for the nominated artists by turning their supportive tweets into speech. A digital, Twitter-based campaign, created by Dare, converts tweets by users who register on a dedicated website and used the hashtag #voice and the hashtag… Continue reading Barclaycard’s Twitter-Led Mercury Music Sponsorship
Ford Music Videos Star In 2011 American Idol Deal
The longevity of this partnership alone is a testament to its success. After all, Ford was an original American Idol season 1 show sponsor back in 2002. Indeed, for the first series it is believed to have paid a bargain $10m for the ‘lead partnership’ deal (similar to the sum Coca-Cola paid in… Continue reading Ford Music Videos Star In 2011 American Idol Deal
