The start of October saw the Local Organising Structure (LOS) responsible for delivering the UEFA Women’s EURO England 2022 appoint a leading group of marcoms agencies to promote and support the tournament led by M&C Saatchi Sport and Entertainment, MATTA, Threepipe Reply, Two Circles and Heart Productions. This multiple agency group will be responsible… Continue reading UEFA Women’s Euro 2022 ‘Show Your Heart’ Campaign & Tournament MarcComms Agency Appointments
Tag: Awareness
Laureus Launches ‘Everyone Wins’ Campaign To Address Social Challenges Through Sport
The start of June saw Laureus launch a new campaign called ‘Everyone Wins’ which acts as a call for funding and communications partners to join it in celebrating the inspirational power of sport as a force for good by supporting its programmes and initiatives. Led by a hero film, the ‘Everyone Wins’ campaign is… Continue reading Laureus Launches ‘Everyone Wins’ Campaign To Address Social Challenges Through Sport
Giant Davis Cup ‘We Are Right/Left’ Madrid Banner Uses Site & Copy Controversy To Drive Viral Spread
A huge banner promoting the 2021 Davis Cup in Madrid’s Gran Via which includes copy reading ‘In Madrid We Are Right And Left’ spearheads a Spanish campaign by rights holder the International Tennis Federation (ITF) and Kosmos Tennis Holdings has become a controversial hot topic amongst the nation’s sporting fraternity. The OOH campaign, created by independent Barcelona… Continue reading Giant Davis Cup ‘We Are Right/Left’ Madrid Banner Uses Site & Copy Controversy To Drive Viral Spread
Australia’s Football Fields To Turn Purple For Pancreatic Cancer #PlayInPurple Campaign
Football fields across Australia are set to be turned purple to raise awareness for a disease that is now the third most common cancer killer in Australia this year. During June, football players from clubs and codes across Australia will pull on purple socks to help raise awareness for pancreatic cancer in the annual… Continue reading Australia’s Football Fields To Turn Purple For Pancreatic Cancer #PlayInPurple Campaign
Salla 2032 / Save Salla – House of Lapland (Africa)
Leveraging excitement around and interest in the late running Tokyo 2020 Games, a January ecology and sustainability campaign from the House of Lapland (a Finnish regional tourist board) and Fridays For The Future (a youth-led, non-profit ecology movement) initially called ‘Salla 2032’ and later evolving into ‘Save Salla’ saw the Finnish town of Salla (population… Continue reading Salla 2032 / Save Salla – House of Lapland (Africa)
BlueCross BlueShield ‘The Check Ball’ Cancer Campaign Gets Costa Rican Men Talking About Balls
A campaign by BlueCross BlueShield in Costa Rica revolved around a specially created football which sought to get men talking about and checking their balls, as well as to promote the brand’s new cancer insurance. The global insurer worked with agency Havas Cost Rica to create an integrated campaign called ‘The Check Ball’ which… Continue reading BlueCross BlueShield ‘The Check Ball’ Cancer Campaign Gets Costa Rican Men Talking About Balls
Star Sports 2021 IPL Promo Positions Tournament As Refection Of India’s National Inventive Spirit
Launched on 14 March, a pair of new commercials fronted by Mahendra Singh Dhoni from Indian TV network Star Sports marked the BCCI official broadcaster’s first promotional work for the 14th edition of the Indian Premier League (IPL). The campaign, which begins building excitement ahead of the 9 April start of the 2021 VIVO… Continue reading Star Sports 2021 IPL Promo Positions Tournament As Refection Of India’s National Inventive Spirit
‘Game Changers’ – Electric Ireland & Irish Football Association (Irish FA)
Electric Ireland’s community-focused ‘Game Changers’ women’s grassroots initiative with The Irish Football Association (IFA) in Northern Ireland was an always on, multi-channel three-year programme with linked advertising campaigns which targeted female home decision makers and increased brand awareness, affinity and acceptance and drove sales via supporting and growing women’s football across the province. Territory:… Continue reading ‘Game Changers’ – Electric Ireland & Irish Football Association (Irish FA)
‘Team Of Us: Everyone In’ – Vodafone & IRFU
Launched at the start of 2019 immediately ahead of their Six Nations defence and running through to the autumn and World Rugby’s 2019 Rugby World Cup in Japan, the multi-channel and multi-phase ‘Everyone In’ campaign was the latest iteration of Vodafone Ireland’s long running ‘Team Of Us’ Ireland Rugby activation as the telco sponsor sought… Continue reading ‘Team Of Us: Everyone In’ – Vodafone & IRFU
UNICEF Leverages ICC T20 Women’s Cricket World Cup 2020 In Australia With ‘For Every Girl’
21 February saw UNICEF launch a new ‘For Every Girl’ campaign which leveraged the start of the ICC Women’s T20 Cricket World Cup 2020 (arguably the biggest women’s sports event ever to be held in Australia) in order to raise funds for UNICEF programs (in a tie-up with the ICC) which empower girls and advance… Continue reading UNICEF Leverages ICC T20 Women’s Cricket World Cup 2020 In Australia With ‘For Every Girl’
YMHM/Opening Up Cricket’s ‘The Lost Ashes’ Art Work Drives Awareness Of Mental Health & Suicide
Following the final weekend of The Ashes 2019, Youth Mental Health Matters and Opening Up Cricket teamed up with agency TBWA/MCR to collaborate on an art installation in order to drive awareness of mental health and suicide in the cricket world and beyond. The two non-profits leveraged the end of the UK’s biggest summer… Continue reading YMHM/Opening Up Cricket’s ‘The Lost Ashes’ Art Work Drives Awareness Of Mental Health & Suicide
Cricket Australia Launches ‘League Of Heroes’ Campaign To Drive Buzz & Ticket Sales For Big Bash League 08
Late October saw Cricket Australia roll out an integrated new campaign led by a series of spots to generate excitement and to drive ticket sales ahead of the start of the KFC Big Bash League. The integrated campaign, called ‘League of Heroes’, runs across Australia and is spearheaded by a set of 60-, 30-… Continue reading Cricket Australia Launches ‘League Of Heroes’ Campaign To Drive Buzz & Ticket Sales For Big Bash League 08
