As UEFA’s Euro 2012 got underway, Beiersdorf skincare brand Nivea rolled out further activation leveraging its sponsorship of the England football team ahead of the Euro 2012 tournament. The most recent work promoting its ‘Sensitive’ range sees Nivea roll out a new TV spot starring players from the Euro 1996 England squad –… Continue reading England Sponsor Nivea Uses Boys of 96 In Euro 2012 Ad
Tag: Website
Visa’s ‘Difference’ TVC Leads Go Global Olympic Campaign
Following this year’s earlier UK ‘Flow Faster’ London 2012 work from Saatchi & Saatchi (featuring Usain Bolt), Visa and agency TBWA is now rolling out its global ‘Legends’ campaign within its ‘Go World’ Olympic programme. Unlike the earlier ‘behavioural change’ aims of the previous UK Olympic work, this global campaign has more of… Continue reading Visa’s ‘Difference’ TVC Leads Go Global Olympic Campaign
Mountain Dew’s ‘Dark Knight’ Tie-In Sees NASCAR Makeover
Fans of NASCAR racing, The Dark Knight film franchise and Mountain Dew start your engines. A collaboration between PepsiCo’s Mountain Dew, Warner Bros ‘The Dark Knight’ and NASCAR star Dale Earnhardt Jr offers fans the chance to give Earnhardt’s No 88 car a Batman makeover for the 15 June race at Michigan. … Continue reading Mountain Dew’s ‘Dark Knight’ Tie-In Sees NASCAR Makeover
Allianz’s ‘Hoam Sweet Hoam’ UEFA CL Final Semi-Ambush
Allianz has launched a semi-ambush marketing campaign to promote its title sponsorship of the stadium that will host this year’s UEFA Champions League – the Allianz Arena. The German-based financial services giant has been the name sponsor of the stadium (home to be both Bayern Munich and 1860 Munich) since it opened in 2005.… Continue reading Allianz’s ‘Hoam Sweet Hoam’ UEFA CL Final Semi-Ambush
Mars’ FA Euro 2012 Work Based On Penalty Miracle
Mars, official sponsor of the Football Association (FA), has launched its Euro 2012 campaign with a TV ad that leverages England’s ‘penalty-shootout’ history at major international tournaments. The creative stars a Mars bar chomping steward who steps in for England’s injured keeper and reverses the historical norm by producing heroic saves to defy the… Continue reading Mars’ FA Euro 2012 Work Based On Penalty Miracle
Hairy Hockey As NHL’s Play Off ‘Beard-A-Thon’ Begins
The NHL Playoffs are approaching so it’s time for this season’s ‘Beard-A-Thon’ to begin. The campaign, which leverages the long-standing ice hockey tradition of players not shaving during the playoffs to demonstrate team unity, is entering its fourth year and for the time has a national sponsor. The background for the tradition… Continue reading Hairy Hockey As NHL’s Play Off ‘Beard-A-Thon’ Begins
Miller’s Beer For The People QR Code Starts SXSW Work
South By Southwest Super Sponsor Miller Lite has revived last year’s ‘Beer for the People’ campaign at the 2012 festival. The Super Sponsor has been providing beer and badges for attendees for over a decade and its annual SXSW badge and wristband giveaway Beer For The People initiative is becoming something of a SXSW… Continue reading Miller’s Beer For The People QR Code Starts SXSW Work
Pepsi’s SXSW ‘What If? Unconference’ Brainstorms
PepsiCo, in its fourth year as platinum sponsor of South By Southwest (SXSW), is spearheading its festival activation with its ‘What If? Unconference’ Reflecting the creative thinking and cutting edge technology that lie at the heart of SXSW, the idea is create a brand-owned, rich, engaging festival goer thinking experience. Attendees at the… Continue reading Pepsi’s SXSW ‘What If? Unconference’ Brainstorms
Sharp’s Euro 2012 FanLabs Explores Behaviour/Culture
Sharp is leading its pre UEFA’s Euro 2012 activation with an insight project into fan behaviour called FanLabs. The objective behind this project is to discover more about European football fan culture and passion through biometric data and surveys. To gather the data, the FanLab truck (a mobile laboratory) is a big screen… Continue reading Sharp’s Euro 2012 FanLabs Explores Behaviour/Culture
Adidas Tango 12 Launches Euro 2012 Activation
Adidas leveraged its marketing rights with UEFA with a launch campaign for the tournament matchball – the Tango 12. Vincent Del Bosque, manager of holders Spain, unveiled a giant version of the new ball at a ceremony in the Olympic Stadium in Kiev. The launch also included a new web video (which… Continue reading Adidas Tango 12 Launches Euro 2012 Activation
Poland’s Team Sponsors Gear Up For Euro 2012
Next June Poland (and Ukraine) will host the 2012 UEFA European Football Championship, the second biggest international football tournament in the world, but according to a recent poll by Puls Biznesu many Poles aren’t crystal clear who is sponsoring the competition. The February research shows that 24% of respondents said they had no idea who… Continue reading Poland’s Team Sponsors Gear Up For Euro 2012
Dulux & UNICEF Partner On ‘Own A Colour’ Project
An interesting celebrity-backed charitable cause campaign saw paint giant Dulux link with UNICEF on a fundraising project based around the idea of owning a colour. Revolving around a campaign website, visitors could buy one of the 16.7 million colours that computer, laptop, tablet and smartphone screens can display for just £1. The… Continue reading Dulux & UNICEF Partner On ‘Own A Colour’ Project
