TV host/sportscaster and part-time comic Dan Patrick returns to front a new series of hoops themed ads for Continental as the tire brand leverages its 31 university partnerships and 12 tournament sponsorships (and ambushes NCAA March Madness). Following in the footsteps of last year’s college basketball tournament marketing, the 2018 ads blend Patrick’s gravitas… Continue reading Continental Tire Returns With More Dan Patrick Spots Leveraging College Basketball Tie-Ups Around March Madness
Tag: TV Spots
Google Cloud’s NCAA March Madness Work Spans TV, AI-Generated Ads & A Machine-Learning Kaggle Competition
Google leveraged its new multiyear status as ‘The Official Cloud of the NCAA’ with its debut cloud computing campaign – spanning TV ads and a machine-learning competition – during March Madness. The objective behind the new NCAA partnership is part of the company’s new strategy of expanding its reach beyond major client companies by… Continue reading Google Cloud’s NCAA March Madness Work Spans TV, AI-Generated Ads & A Machine-Learning Kaggle Competition
Canadian Paralympic Stars Face The (Frozen) Elements In #GreatnessIsRare PyeongChang 2018 Campaign
Themed around the idea that ‘Greatness Is Rare’, a new brand platform by the Canadian Paralympic Association aims to generate support and boost viewing around the 2018 Paralympic Winter Games through a series of visually stunning spots. The campaign’s objective is not just to forge closer connections between Canadians’ love for winter sports and… Continue reading Canadian Paralympic Stars Face The (Frozen) Elements In #GreatnessIsRare PyeongChang 2018 Campaign
New Guinness Africa ‘Made Of Black’ Spots Celebrate Unexpected Character In The World Of Football
The latest multi-market ‘Made Of Black’ Guinness campaign in Africa tells the stories of four inspirational individuals who demonstrate unexpected character and commitment within the world of football. Connected to the umbrella Guinness ‘Made of More’ platform, the campaign promotes Guinness’ sponsorship of the sub-Saharan Africa television network DSTV’s coverage of English Premier League football. The… Continue reading New Guinness Africa ‘Made Of Black’ Spots Celebrate Unexpected Character In The World Of Football
New Balance’s New Global Brand Platform Declares It To Be ‘Fearlessly Independent Since 1906’
Early February saw New Balance roll out a fresh brand platform championing its ‘independence’. The 112-year-old company, which has been based on Boston for more than a century, is aiming to differentiate itself from competitors through a new ‘Fearlessly Independent’ positioning. The new messaging, which has been designed as a customer call-to-action to… Continue reading New Balance’s New Global Brand Platform Declares It To Be ‘Fearlessly Independent Since 1906’
Team GB Partner Aldi’s Winter Olympic Activation Fronted By Eddie The Eagle & Torvill & Dean
Retailer Aldi launched its Team GB activation a week ahead of the Winter Olympics with work led by ambassadors and former UK Olympic legends Torvill and Dean and Eddie the Eagle Edwards. The objective behind bringing British snow and ice athlete icons to the fore is to ‘show how the spirit of the Winter… Continue reading Team GB Partner Aldi’s Winter Olympic Activation Fronted By Eddie The Eagle & Torvill & Dean
Alibaba Launches Debut IOC ‘To The Greatness Of Small’ Underdog Campaign Ahead of PyeongChang ’18
Kicking off its 10-year International Olympic Committee partnership, the Alibaba Group rolled out its first Olympic brand campaign with emotional storytelling aimed at driving awareness of its support for small businesses. The strategic and creative concept aims to use sports to reinforce links between the company’s work with small businesses – showcasing just how powerful… Continue reading Alibaba Launches Debut IOC ‘To The Greatness Of Small’ Underdog Campaign Ahead of PyeongChang ’18
Kia Ambassadors Nadal & Hewitt Lead Integrated AO Activation That Spans Social Films Series & Stinger Launch
As the Major Partner of the Australian Open (AO), Kia continues its role in supporting tennis in general and the tournament in particular with a multi-platform activation programme fronted by global tennis ambassador Rafael Nadal and Australian tennis legend Leyton Hewit. As well as providing the tournament’s courtesy car fleet, the work spans on-court… Continue reading Kia Ambassadors Nadal & Hewitt Lead Integrated AO Activation That Spans Social Films Series & Stinger Launch
Three Hockey Stars Front TV Spots Spearheading Official/Authentic NHL Shop Comic Campaign
The National Hockey League has launched a new TV campaign across the USA and Canada to promote Shop.NHL.com and NHLShop.CA – on desktop and mobile – themed around product authenticity and player personality. Led by three commercials, which each carry authenticity messages about the official NHL licensed products, the creative features three current hockey… Continue reading Three Hockey Stars Front TV Spots Spearheading Official/Authentic NHL Shop Comic Campaign
Heineken Activates Past/Present/Future UEFA Champions League With Cinematic #ShareTheDrama
On 11 September, to activate around the first group 2017/18 UEFA Champions League matches, long-time partner Heineken launched an integrated #ShareTheDrama campaign fronted by footballing legends Ronaldinho, Ruud van Nistelrooy and Jerzy Dudek. The tournament’s long-time beer sponsor leveraged the start of the group stages with a campaign spearheaded by a set of three… Continue reading Heineken Activates Past/Present/Future UEFA Champions League With Cinematic #ShareTheDrama
Mobile-enabled Touchdown Glasses Lead Bud Light’s New NFL Season Multi-Platform Activation
Bud Light, the official beer of the National Football League, kicked off the new season by debuting its ‘Touchdown Glass’ – which connects to a mobile app and lights up whenever a fan’s favourite team scores. The NFL’s partner beer brand launched the new glasses on 7 September by handing them out to fans… Continue reading Mobile-enabled Touchdown Glasses Lead Bud Light’s New NFL Season Multi-Platform Activation
NFL Stars Front Wonderful Pistachios’ Deadpan Comic ‘Put A Smile on Your Snackface’ Spots
Wonderful Pistachios leveraged football fever with a set of deadpan comic commercials starring Seattle Seahawks cornerback Richard Sherman and Green Bay Packers linebacker Clay Matthews and several ‘lovable loser’ football fans. The $55m campaign, called ‘Put A Smile on Your Snackface’, revolves around a silly series of dark, deadpan ads featuring football fans with… Continue reading NFL Stars Front Wonderful Pistachios’ Deadpan Comic ‘Put A Smile on Your Snackface’ Spots
