Blending retro TV with a twist and real time marketing, classic Kraft mustard brand Grey Poupon was a surprise marketing winner at the 2013 Oscars. The premium mustard brand, and its agency Crispin Porter+Bogusky, revived its classic ‘Pardon me’ commercials which first aired more than 30 years ago with an updated ad. The… Continue reading Grey Poupon’s Retro & Real-Time Work Is Oscar Winner
Tag: TV Spots
‘Unicorn Apocalypse’ Series For Samsung’s Oscar Ads
Samsung’s Oscar’s ad buy was so huge it seemed as close as any brand could get to actually sponsoring the 85th Academy Awards. The giant South Korean conglomerate ran no less than six TV spots during ABC’s live ceremony broadcast – including a 90-second flagship commercial featuring film legend Tim Burton. All… Continue reading ‘Unicorn Apocalypse’ Series For Samsung’s Oscar Ads
Pepsi Links With Vevo For Grammys New Artist Series
Pepsi links with The Recording Academy and entertainment platform Vevo for its ‘Best New Artist’’ video series to provide music lovers with a richer Grammy’s experience through a behind-the-scenes, in-depth look at the nominees. The Pepsi-backed ‘5 Questions With’ series, which runs on www.grammy.com and across Vevo’s web-based mobile/tablet/connected TV platforms, aims to give fans… Continue reading Pepsi Links With Vevo For Grammys New Artist Series
Standard Chartered Unifies Runners/Fans With ‘Are You Ready?’ HK Marathon Work
In a local sponsorship activation of an ongoing multinational campaign, 2008 saw Standard Chartered Bank leverage its corporate sponsorship of the Hong Kong Marathon to engage and support both the runners and the public that ranged from supportive TV and outdoor creative, to cheering buses, social media work and branded fluid cups. The partnership,… Continue reading Standard Chartered Unifies Runners/Fans With ‘Are You Ready?’ HK Marathon Work
