Tag: Office Technology

Intel & Gaga Activative Recording Academy / The Grammys Partnership

The Consumer Electronics Show (CES) in Las Vegas, Nevada, seems an unlikely place to kick off a music sponsorship campaign, nevertheless that’s just what Intel did when it activated its Grammys sponsorship via a teaser video for a mysterious music campaign revolving around Lady Gaga.   In the middle of Intel’s CES tech innovation keynote… Continue reading Intel & Gaga Activative Recording Academy / The Grammys Partnership

Ricoh’s #2PoliteForBusiness ATP World Tour Finals Ticket Giveaway

ATP Platinum Partner Ricoh despatched a street team of suited-and-booted ‘Polite Businesspeople’ to walk the streets of London and offer tennis fans a chance to win tickets to the sold-out ATP World Tour Finals at the O2 Arena.   The traditionally-dressed City-style brand ambassadors – wearing bowler hats and pin-stripe suits – walked the streets… Continue reading Ricoh’s #2PoliteForBusiness ATP World Tour Finals Ticket Giveaway

IBM’s US Open ’Slamtracker’ Evolves Data-Led Tennis Fan Experience

IBM’s ‘Slamtracker’ continues to play a major role at this year’s US Open (as it has at all the Grand Slam tournaments in 2015), but while the engine behind the data collation and delivery is essentially the same, the way it is customised to suit various experiences and different consumers is evolving.   As well… Continue reading IBM’s US Open ’Slamtracker’ Evolves Data-Led Tennis Fan Experience

Lenovo Kicks-Off New NFL Football Season With Fantasy College Campaign

In its fourth year as an NFL sponsor Lenovo is opening its football season marketing with a comic campaign focusing on Fantasy Football and starring some of the sports’ biggest names.   At a time of year when many are heading off to college, the Chinese computer maker has launched an online video series based… Continue reading Lenovo Kicks-Off New NFL Football Season With Fantasy College Campaign

IBM’s ‘Track’ Leads A Reworked Digital Experience At The 2015 Masters

Sensors, lasers and tracking linking to analytics and algorithms lay at the heart of IBM’s The Masters activation, as the US-based multinational technology and consulting giant reimagined The Masters’ digital experience through a set of internet-connected devices to capture golf ball trajectories and enable users of its app to follow the on-course action from smartphones,… Continue reading IBM’s ‘Track’ Leads A Reworked Digital Experience At The 2015 Masters

Apple iPad Scorsese-Voiced Oscars Ad Inspires Filmmakers

Apple’s commercial in ABC’s Academy Awards telecast positioned its iPad as the ultimate tool for independent filmmakers with an inspirational ‘Male A Film With iPad’ spot voiced by none other than Oscar winner Martin Scorsese.     Built on the message that the product is changing film by enabling young movie makers to work hard… Continue reading Apple iPad Scorsese-Voiced Oscars Ad Inspires Filmmakers

Adobe Photoshop’s Oscars Movie Montage Ad Lionizes Film Partnerships

As part of Photoshop’s 25th anniversary promotions, parent company Adobe ran a movie-themed  Oscars campaign called ‘Dream On’ to celebrate the role its software package plays in the film business.   During Sunday’s Oscar telecast on ABC (22 February), Adobe launched the initiative with a spearhead TV spot built around work by Photoshop artists and images… Continue reading Adobe Photoshop’s Oscars Movie Montage Ad Lionizes Film Partnerships

Samsung’s Youth-Led AFCON ‘I See Your Dreams’ Campaign

A TV spot called ‘I See Your Dreams’ spearheaded Samsung’s activation of its Orange Africa Cup of Nations 2015 (AFCON) as it extended its umbrella ‘The Dream Must Go On’ campaign through the tournament.     Directed by Liukh, the commercial’s title – ‘I see your dreams’ – means that the ‘I’ implies both the… Continue reading Samsung’s Youth-Led AFCON ‘I See Your Dreams’ Campaign

IBM’s Australian Open Social Leaderboard/CrowdTracker

IBM, the Australian Open’s Official Technology Partner, not only provides match score statistics but also collates a huge spectrum of tournament data which it serves up to officials and fans in a variety of formats and notable stat-led activation strands from 2015 included its ‘Social Leaderboard’ and ‘CrowdTracker’.   The approach runs under the brand… Continue reading IBM’s Australian Open Social Leaderboard/CrowdTracker

IBM’s Australian Open Real Time 3D Oculus Rift Game

IBM extended its usual predictive data tools at the Australian Open by adding social analytics and a new virtual reality game ‘Return Serve’.   At the core of its fresh 2014 Australian Open work is a real time virtual reality game where the player wears a 3D Oculus Rift headset and is challenged to return… Continue reading IBM’s Australian Open Real Time 3D Oculus Rift Game

MAG & Brother Back Halle’s Adopt-A-Player CSR Scheme

In 2011 Manchester Airports Group (MAG) worked closely with the local Hallé Orchestra and venue Bridgewater Hall on the Halle ‘Adopt a player’ programme.   This education initiative enables children, mainly from inner-city primary schools, to attend a Hallé concert at The Bridgewater Hall and to take part in a creative music project connected to… Continue reading MAG & Brother Back Halle’s Adopt-A-Player CSR Scheme