To leverage college hoops interest around the climax of March Madness, Intel’s ‘Final Four’ campaign is fronted by LeBron James and focuses on the brand’s 360-degree replay technology used through the tournament. Intel’s True VR is the ‘official virtual reality provider of the NCAA’ and the campaign supports Intel as it ups its virtual… Continue reading LeBron James Fronts Intel’s True VR ‘March Madness / Final Four’ 360-Degree Campaign
Tag: National Collegiate Athletic Association
AT&T Urges Fans ‘Not To Miss A Thing’ In March Madness DirecTV Live Streaming Campaign
NCAA sponsor AT&T is rolling out an integrated March Madness campaign promoting its DirecTV tournament streaming service and centered around comic reworkings of the famous Aerosmith hit ‘I Don’t Want To Miss A Thing’. The various creative assets in a campaign developed with agency BBDO’s New York and Atlanta offices are led by a set… Continue reading AT&T Urges Fans ‘Not To Miss A Thing’ In March Madness DirecTV Live Streaming Campaign
Gaynor Joins Barkley, Jackson & Lee For Capital One’s Multi-Faceted NCAA ‘This Is March Madness’
NCAA corporate champion partner Capital One has again teamed up with Charles Barkley, Samuel L Jackson and Spike Lee (and guest star Gloria Gaynor) for a comic multi-platform ‘This Is March Madness’ campaign. Spanning television, digital, social, games and at-event on-site events and experiences, this is the fourth year that the original trio have fronted… Continue reading Gaynor Joins Barkley, Jackson & Lee For Capital One’s Multi-Faceted NCAA ‘This Is March Madness’
Allstate’s ‘Mr Mayhem’ & ‘Jeer-Leaders’ Spread March Mayhem At The NCAA Hoops Tournament
Allstate invites college hoops fans to join the ‘Jeer Team’ and socially spread March Mayhem across the NCAA men’s Division One basketball championship. Allstate, the Official Corporate Partner of NCAA March Madness and the Final Four, has brought back its infamous ‘Mayhem’ pitchman backed by a team of ‘Jeer-leaders’ to socially sling hoops insults… Continue reading Allstate’s ‘Mr Mayhem’ & ‘Jeer-Leaders’ Spread March Mayhem At The NCAA Hoops Tournament
Coca-Cola’s ‘Your Team. Your Coke’ March Madness Marketing Extends Bracket & Share-a-Coke Bottles
Coca-Cola has been leveraging NCAA March Madness for 15 years and its 2017 activation, which includes TV ads, experiences and a brackets strand, is led by a product phase that links its ongoing ‘Share-a-Coke’ campaign to university hoops in a way that enables college fans show and share their pride. While the brand’s multi-platform… Continue reading Coca-Cola’s ‘Your Team. Your Coke’ March Madness Marketing Extends Bracket & Share-a-Coke Bottles
NCAA Mascots Raid Refrigerators & Washers In New LG NCAA March Madness Campaign
A series of new TV spots featuring college hoops’ team mascots, supported by game-related social media content, showcase appliance innovations in a new LG ‘Life’s Not Perfect. Life’s Good’ campaign launching during March Madness. The white goods brand is using its NCAA rights around the Division 1 Men’s University Basketball championship to show off… Continue reading NCAA Mascots Raid Refrigerators & Washers In New LG NCAA March Madness Campaign
March Madness 2017 Spawns Social Media Brackets & Marketing Madness
March Madness is one of the USA’s most valuable sports properties: an estimated 185 million people tune into March Madness through the tournament and with that kind of passionate fan base it is little wonder then that it generates cumulative ad spend worth $1.25bn. The 2017 NCAA Division 1 Men’s College Basketball Championships, which… Continue reading March Madness 2017 Spawns Social Media Brackets & Marketing Madness
‘Real Strength Manifesto’ Sees Dove Men+Care (&JJ Redick) Strive For Kinder, Gentler March Madness
NCAA sponsor Dove Men+Care partners with NBA star JJ Redick to publish a ‘Real Strength Manifesto’: a good sportsmanship proclamation based around encouraging fans to keep their rivalries respectful. As college hoops fans across the USA sweat over the brackets at the start of the NCAA Division 1 national championships, the brand- and star-backed… Continue reading ‘Real Strength Manifesto’ Sees Dove Men+Care (&JJ Redick) Strive For Kinder, Gentler March Madness
Inifiniti/CBS #Unbustable Hardwood Heroes March Madness Brackets Back ‘Coaches v Cancer’
Early March sees NCAA automotive partner Infiniti align with broadcaster CBS Sports to invite fans to support the #Unbustable spirit of the Hardwood Heroes with a round-by-round March Madness bracket initiative that benefits its ‘Coaches vs Cancer’ cause campaign. The initiative, which becomes active on 12 March, urges consumers to ‘make your bracket matter’… Continue reading Inifiniti/CBS #Unbustable Hardwood Heroes March Madness Brackets Back ‘Coaches v Cancer’
Apps & Geolocation See Pizza Hut ‘Pie Top’ Shoe Stunt Activate NCAA March Madness
To leverage March Madness, NCAA partner Pizza Hut has created a limited edition pair of hi-tech basketball sneakers called ‘Pie Tops’ that enable the wearer to order simply by hitting a button on the tongue. So hoops fans and pizza lovers are no longer restricted to the traditional online and telephone ordering platforms and… Continue reading Apps & Geolocation See Pizza Hut ‘Pie Top’ Shoe Stunt Activate NCAA March Madness
Dos Equis Activates ESPN College Playoff Tie-In Via ‘Game Day Greatness’ Ads, Experiences & Sweepstakes
Dos Equis activates the inaugural year of its College Football Playoff (CFP) rights with a multi-platform ‘Game Day Greatness’ campaign that aims to premiumize the game day fan experience through ads, a ticket giveaway, Snapchat integrations and a tailgating helicopter. As the build up towards the College Football National Championships gets under way, Dos… Continue reading Dos Equis Activates ESPN College Playoff Tie-In Via ‘Game Day Greatness’ Ads, Experiences & Sweepstakes
NBA’s ‘Dance Never Ends’ Play-Off Promo Leverages NCAA March Madness
It’s impossible for Americans to resist the lure of ‘March Madness’, even the NBA, which could technically be described as the NCAA basketball tournament’s biggest competitor, has embraced college hoops with its own campaign leveraging the 2015 tournament called ‘The Dance Never Ends’. The National Basketball Association (NBA) might well be a direct competitor of… Continue reading NBA’s ‘Dance Never Ends’ Play-Off Promo Leverages NCAA March Madness
