Tag: CSR

Sydney Swans Stars Front ‘Mobile Phone Distraction’ Road Safety Initiative From NSW Transport

A new educational initiative in Australia sees Transport For New South Wales team up with the Sydney Swans to urge younger drivers to forgo mobile distractions and keeps their hands off their phones when behind the wheel.   The regional transport organisation and the Australian rules football club link up on a campaign highlighting the… Continue reading Sydney Swans Stars Front ‘Mobile Phone Distraction’ Road Safety Initiative From NSW Transport

Shirt Logo Switch, Klopp Spot & Auction Lead Liverpool & Standard Chartered’s ‘Seeing Is Believing’ CSR Campaign

For the biggest annual fixture in Liverpool FC’s match calendar, the 17 October home game against fierce rivals Manchester United, the club and its shirt sponsor Standard Chartered again teamed-up to promote ‘Seeing Is Believing’ – the financial services multinational’s community programme tackling avoidable blindness.   The initiative, developed in harness with a team from… Continue reading Shirt Logo Switch, Klopp Spot & Auction Lead Liverpool & Standard Chartered’s ‘Seeing Is Believing’ CSR Campaign

Heineken Blends F1 & UEFA CL Sponsorship Via Monza GP 5-A-Side Earthquake CSR Activation

Heineken, the new Formula 1 exclusive global beer partner, begins its new sponsorship at the recently renamed Formula 1 Gran Premio Heineken D’Italia 2016 with an ‘F1 All Stars v Football Legends’ charity five-a-side match in the Monza pit straight in an Italian earthquake CSR activation.   While the core global programme within the beer… Continue reading Heineken Blends F1 & UEFA CL Sponsorship Via Monza GP 5-A-Side Earthquake CSR Activation

NRL’s State Of Origin ‘Instabilia’: World’s First Real-Time Memorabilia Auction

The NRL ‘Instabilia’, based around July’s Holden State Of Origin series, was the world’ first real-time memorabilia auction: a unique initiative offering Australian rugby league fans a instant, live chance to own a piece of tournament memorabilia.   The items – which range from headgear, shirts, shorts, posts and kicking tees – are all encased… Continue reading NRL’s State Of Origin ‘Instabilia’: World’s First Real-Time Memorabilia Auction

Product Personalisation, Tech-Wear, Social, CSR & TV Lead Ralph Lauren’s Team USA Rio Activity

Team USA sponsor and official outfitter Ralph Lauren has launched its first ever TV spot activating its Olympic related rights   The 30-second anthemic and patriotic commercial is fronted by six Team USA athlete ambassadors: including swimmer Ryan Lochte, beach volleyball player April Ross and freestyle wrestler Jordan Burroughs.   Ttitled ‘My Time to Be… Continue reading Product Personalisation, Tech-Wear, Social, CSR & TV Lead Ralph Lauren’s Team USA Rio Activity

3 Gives €1m IRFU 6 Nations Rights To Focus Ireland’s ‘Tackle Homelessness’

In a serious and brave CSR move, Ireland Rugby’s principal partner and shirt sponsor is leveraging its rights around the 2016 RBS 6 Nations tournament by giving homeless charity Focus Ireland a €1million marketing campaign called ‘Let’s All Tackle Homelessness’.   The mobile telecoms business aims to ‘harness the goodwill, enthusiasm and passion of rugby… Continue reading 3 Gives €1m IRFU 6 Nations Rights To Focus Ireland’s ‘Tackle Homelessness’

Microsoft Expands Real Madrid ‘Passion Powers’ Tie-Up Via ‘Do You Want More?’

January sees a new activation wave – called ‘Do You Want More’ – in Microsoft’s ‘Passion Powers’ campaign leveraging its partnership with Real Madrid CF.   Continuing a campaign that revolves around how the sponsor’s technology is helping the team – focusing on ‘power’, ‘purpose’ and ‘preparation’ – this latest initiative is spearheaded by an… Continue reading Microsoft Expands Real Madrid ‘Passion Powers’ Tie-Up Via ‘Do You Want More?’

Short Film Fronts Leeds Rhinos Foundation’s ‘Changing Lives Through Sport’ Programme

‘Changing Lives Through Sport’ is not just the philosophy behind the not-for-profit Leeds Rhinos Foundation but also the subject of an emotional new film showcasing the club-linked charity’s work.   Directed by Jason Fisher-Jones, it is fronted by Leeds Rhinos player and Foundation trustee Jamie Jones-Buchanan and captures how the lives of children and adults… Continue reading Short Film Fronts Leeds Rhinos Foundation’s ‘Changing Lives Through Sport’ Programme

SC Internacional’s Ambient ‘Side by Side’ Brings Brazil Soccer Rivals Together

Brazilians are passionate about the beautiful game, but unfortunately some of the county’s biggest games – especially its major city derbies – are marred by violence.   But this season saw south Brazil’s biggest team, Sport Club Internacional, take action against such violence with an admirable ambient initiative called ‘Side By Side’ that was based… Continue reading SC Internacional’s Ambient ‘Side by Side’ Brings Brazil Soccer Rivals Together

Santander Family -Led ‘Goals CSR’ & ‘Player Escort’ At #Chile2015

In 2015 Copa América host nation Chile, top tier sponsor Santander has taken a family focused approach built around parents and kids and expressed through a flagship pre-tournament TV commercial launched in the first week of June.     The spot, which has quickly racked up 543,244 YouTube views, runs with the tagline ‘In the… Continue reading Santander Family -Led ‘Goals CSR’ & ‘Player Escort’ At #Chile2015

AT&T Links Endorser Spieth & Masters Sponsorship For ‘It Can Wait’ CSR Initiative

AT&T hit the jackpot in early April when it blended its two major golf partnerships – its sponsorship of The Masters tournament and its endorsement of Jordan Spieth – to launch a safety campaign about the dangers of texting whilst driving called ‘It Can Wait’.   The added bonus for the US telco was that… Continue reading AT&T Links Endorser Spieth & Masters Sponsorship For ‘It Can Wait’ CSR Initiative