Reliance Communications, India’s largest telecoms provider, bases its marketing on enhancing its customers experience of India’s three passions – cinema, music and cricket. ICC global partner Reliance Communications’s status as a key player in the 2011 ICC 50-Over Cricket World Cup was reflected in a raft of innovative activation initiatives across India. The… Continue reading Reliance Signs Biggest Ever Bat At Cricket World Cup
Tag: CSR
MLB & Budweiser’s Heroes Home Run Programme
Each and every home run in this year’s baseball season will see the Anheuser-Busch beer brand Budweiser donate $100 to the military charity Folds Of Honor Foundation. The ‘Here’s To Heroes’ initiative launched with the first game of the 2011 MLB season and aims to show the brand’s (and its consumers’) gratitude to ‘those… Continue reading MLB & Budweiser’s Heroes Home Run Programme
Coke’s CSR Super Bowl Virtual Cheers
Coca-Cola tied-in a CSR elements to its Super Bowl ad buy in 2011 in the form of its ‘Coke Cheers’ initiative. The idea is to leverage the popularity and interest in America’s biggest sports day of the year by asking fans to help make a positive difference to their communities via a health and… Continue reading Coke’s CSR Super Bowl Virtual Cheers
Levi’s Ready To Make Braddock Work
Levi’s ‘Ready To Work’ commitment to revitalising and redeveloping the Pennsylvania town of Braddock is part of the brand’s wider ‘Go Forth’ idea. Whilst not officially a sponsorship, Levi’s partnership with Braddock sees it provide two years of financial and legal support that spans support for a community centre, an urban farm, as well as… Continue reading Levi’s Ready To Make Braddock Work
Olympus’ Eco Experience In National Parks Tie-In
A highly committed outdoor eco initiative sees Olympus link up with the US National Parks Service for two sponsorship initiatives – ‘Air Web Camera’ and ‘Share The Experience’ initiatives. The former programme tracks and analyzes air quality in 16 national park locations including the Grand Canyon, Yosemite, the Great Smokey Mountains, and the Washington… Continue reading Olympus’ Eco Experience In National Parks Tie-In
MAG & Brother Back Halle’s Adopt-A-Player CSR Scheme
In 2011 Manchester Airports Group (MAG) worked closely with the local Hallé Orchestra and venue Bridgewater Hall on the Halle ‘Adopt a player’ programme. This education initiative enables children, mainly from inner-city primary schools, to attend a Hallé concert at The Bridgewater Hall and to take part in a creative music project connected to… Continue reading MAG & Brother Back Halle’s Adopt-A-Player CSR Scheme
Hurley/Nike Support Rose’s Waves For Water
Nike is collaborating with the Waves For Water charity initiative to help bring clean water to Haiti. Via its Hurley International subsidiary, Nike is backing the Gamechanger Bucket – a container, which provides access to both clean water and sport. Waves For Water was founded by recently retired professional surfer Jon Rose and… Continue reading Hurley/Nike Support Rose’s Waves For Water
Miller Sponsors ‘You’: CSR Scheme Focuses Brand On Everyman
In stark contrast to its major US competitors such as Budweiser and Coors, Miller tends to steer clear of heavyweight sports sponsorship (both events and stars) and focus on the everyday Average Joe. Its latest ‘Official Beer Of You’ positioning certainly helps its carve out a strong, independent position with its programme of… Continue reading Miller Sponsors ‘You’: CSR Scheme Focuses Brand On Everyman
Ikea Goes Interactive Online for Social Soft Toy Aid Choir
In the footsteps of Band Aid and Live Aid, comes Soft Toy Aid. The latest educational initiative from Ikea sees the furniture behemoth launch a cuddly, web-led singing campaign as it once again partners with UNICEF and Save The Children to support Schools For Africa. The Swedish brand will donate €1 from… Continue reading Ikea Goes Interactive Online for Social Soft Toy Aid Choir
adidas’ World Cup Educational Initiatives
Official World Cup sponsor adidas aligned with South Africa’s Education Department to generate interest in education amongst South African kids. The brand leveraged its tournament rights to try link education and sport together in a positive and tangible way. The idea was to use World Cup to spark interest in education amongst South African… Continue reading adidas’ World Cup Educational Initiatives
Pedigree Partners With Battersea Dogs & Cats Home
June 2010 saw Pedigree expand its sponsorship of London’s famous Battersea Dogs & Cats Home. The deal sees Pedigree become the official dog food supplier of the 150-year-old rescue centre for stray animals. The sponsorship introduces a new eye-catching branding in place at Battersea’s London site and it also sees the animal home… Continue reading Pedigree Partners With Battersea Dogs & Cats Home
Puma Launches Africa Unity Kit In ‘Play For Life’ Initiative
With a heritage of supporting selected African teams at big competitions, Puma’s ‘Play For Life’ World Cup CSR campaign was inspired by Africa’s sun, sky and soil. At the core of the initiative, the brand created an ‘Africa Unity Kit’ – the world’s first pan continental football kit, to be worn by Puma’s African… Continue reading Puma Launches Africa Unity Kit In ‘Play For Life’ Initiative
