The Ladies Professional Golf Association (LPGA), the US governing body for female golfers which runs the LPGA Tour, teamed up with agency Accenture Song (in collaboration with partner Early Spring) on an immersive virtual initiative exploring the intense pressures on women golfers called ‘In Her Head’. The project initially seems to be an immersive, virtual… Continue reading LGPA ‘In Her Head’ Immersive Virtual & Experiential Installation Highlights Female Golfer Pressures
Tag: VR
Vodafone Serves Up Tech-Led #FeelTheConnection Wimbledon Activation Fronted By Ambassador Emma Raducanu
At the start of June, one month ahead of the first service at Wimbledon 2022, Emma Raducanu fronted a campaign called #FeelTheConnection leveraging Vodafone’s status as the Official Connectivity Partner of The Championships. The summer-long, multi-platform activation, developed in harness with agency Ogilvy UK, seeks to encourage tennis fans and consumers to ‘Feel The… Continue reading Vodafone Serves Up Tech-Led #FeelTheConnection Wimbledon Activation Fronted By Ambassador Emma Raducanu
Chipotle Mixed Realty Half Time Projection Gives Colorado Avalanche Fans New Game Ad Experience
NHL and Colorado Avalanche partner Chipotle debuted a new, on-ice mixed-reality ad during half-time of the Avalanche’s second-round Stanley Cup playoff game against the St Louis Blues which depicted a Chipotle-branded Zamboni bringing out a huge burrito bowl onto the ice. As the bowl is dropped down towards the playing surface, a VR giant… Continue reading Chipotle Mixed Realty Half Time Projection Gives Colorado Avalanche Fans New Game Ad Experience
NBA Rolls Out Virtual Version Of 75th Anniversary ‘NBA Lane’ Campaign On Meta Quest
The National Basketball Association (NBA) launched a new virtual reality (VR) ‘NBA Lane’ campaign on partner Meta’s Quest’s headset platform to engage fans during the end-of-season Playoffs and the NBA Finals. ‘NBA Lane’, the league’s multi-platform, multi-stage 75th anniversary campaign, rolled out to Meta Quest 2 users aged and older in the US and… Continue reading NBA Rolls Out Virtual Version Of 75th Anniversary ‘NBA Lane’ Campaign On Meta Quest
Vodafone Serves Up New Partnership With Emma Raducanu Introduced Via ‘Play Your Way To Wimbledon’ Campaign
The start of March saw Vodafone team up with US Open champion Emma Raducanu in an endorser deal which sees the 19-year-old British tennis star become its grassroots tennis ambassador following the brand’s recent, multi-year deal tennis partnership with The Lawn Tennis Association (The LTA), Wimbledon and the All England Club (AELTC) as Official Connectivity… Continue reading Vodafone Serves Up New Partnership With Emma Raducanu Introduced Via ‘Play Your Way To Wimbledon’ Campaign
Vodafone #FeelTheConnection Online Spot Serves Up New Elite & Amateur Wimbledon/AELTC/LTA Partnership
In mid January mobile telecommunications provider Vodafone marked its new status as the Official Connectivity Partner of the Wimbledon Championships and the All England Lawn Tennis & Croquet Club (AELTC) through an online, tennis-fuelled video built around its #FeelTheConnection platform. Deployed across the brand’s digital and social channels, the ‘Wimbledon #FeelTheConnection’ spot rolled out… Continue reading Vodafone #FeelTheConnection Online Spot Serves Up New Elite & Amateur Wimbledon/AELTC/LTA Partnership
Sportsbet.Io Creates New VR Hospitality Experience For Southampton Fans
Early February saw Southampton FC partner Sportsbet.io launch a club VIP experience using virtual reality to recreate the match day magic and offer unique behind-the-scenes teams insights for fans at home. The crypto sportsbook, which seeks to leverage its Southampton rights to inform, educate and engage football fans around the topic of cryptocurrency, also… Continue reading Sportsbet.Io Creates New VR Hospitality Experience For Southampton Fans
Sir Geoff Hurst Launches The Wayback 1966 World Cup Experience On World Alzheimer’s Day
Football legend Sir Geoff Hurst fronts the launch of The Wayback project which uses Virtual Reality (VR) to bring the experience of watching England’s famous 1966 World Cup victory back to help people with Alzheimer’s Disease. The VR experience captures excitement of England’s iconic football victory – complete with raucous pubs, enraptured sitting rooms… Continue reading Sir Geoff Hurst Launches The Wayback 1966 World Cup Experience On World Alzheimer’s Day
Cadbury Leverages Footie Tie-Ups & Ambassadors With ‘Win The Captain’ Experience Contest
May saw Cadbury and Maynards Bassetts launch ‘Win the Captain’ an experiential initiative running until July which offers players a chance to spend the day with some of the world’s leading international captains. The summer campaign, which covers more than 60 different products (including tablets, bags, singles, multipacks, large bags and biscuits ranges), is… Continue reading Cadbury Leverages Footie Tie-Ups & Ambassadors With ‘Win The Captain’ Experience Contest
Asics Hosts First Ever Virtual-Reality Shoe Launch Via Oculus Quest & 360-Degree Video
When a global pandemic hits, how does a sportswear brand keep things running, keep communicating and launch new products when no one can physically attend? Asics and its partners Solarflare Studio and Edelman faced this dilemma when Covid-19 swept the globe, countries went into social distancing and lockdowns and yet Asics had planned to… Continue reading Asics Hosts First Ever Virtual-Reality Shoe Launch Via Oculus Quest & 360-Degree Video
Amex Partner With Murray To Launch Integrated On-Site Experiences & Ad Campaign For Wimbledon
American Express teamed up with Andy Murray to unveil an integrated suite of on-site activations and an above-the-line advertising campaign leveraging its Official Payment Partner of The Championships rights for Wimbledon 2019. Spearheading its on-site work at the American Express Fan Experience in the Southern Village at the All England Lawn Tennis Club, is… Continue reading Amex Partner With Murray To Launch Integrated On-Site Experiences & Ad Campaign For Wimbledon
Bud Light ‘Seats Of Glory’ Offers LA Fans A Live Liga MX VR Immersive Azteca Experience From Mexico
Mid May saw Bud Light launch a VR football initiative called ‘Seats Of Glory’ that offered US soccer supporters in Las Vegas an opportunity to virtually experience a game 1500 miles away. Using immersive, virtual reality technology, the beer brand procured four seats from Mexico City’s famed Estadio Azteca (a world famous football ground that is… Continue reading Bud Light ‘Seats Of Glory’ Offers LA Fans A Live Liga MX VR Immersive Azteca Experience From Mexico
