DHL’s vision is to be the ‘Logistics Company for the World’ and company purpose is ‘Connecting People. Improving Lives.’: connecting people is at the heart of what DHL does and its ‘United Delivered’ activation brings this mission to connect people and businesses around the world to life and ensures that DHL plays an important role… Continue reading DHL’S CAMPAIGN ‘DHL UNITED. DELIEVRED.’ & PARTNERSHIP WITH MANCHESTER UNITED FC
Tag: VR
INFOSYS Activates THE 2018 NITTO ATP FINALS Via TECHNOLOGY INNOVATION EXPERIENCEs
As Global Technology Partner of the ATP, Infosys is reinventing the game of tennis for players and fans through advanced digital technology and AI platforms and this initiative provided the foundation for and culmination of the transformation of their B2B and B2C activation programme at ATP tournaments. Through the integration of emerging and new… Continue reading INFOSYS Activates THE 2018 NITTO ATP FINALS Via TECHNOLOGY INNOVATION EXPERIENCEs
Infosys Australian Open Activation Sees AR, VR & AI Fan Experiences Drive Digital Transformation
In its first year as an official digital innovation partner of the tournament, the Indian based multinational business consulting, information technology and outsourcing services corporation rolled out an integrated activation programme utilizing virtual and augmented reality, data analytics and artificial intelligence which enabled fans to watch, experience, play, shop all at once. The new… Continue reading Infosys Australian Open Activation Sees AR, VR & AI Fan Experiences Drive Digital Transformation
SPN India Launches #MeriDoosriCountry Campaign To Promote Its Russia 2018 Coverage
A month ahead of the 2018 FIFA World Cup kick-off saw Sony Pictures Networks India (SPN) launch a multi-platform, 30-day ‘Doosri Country’ campaign aimed at leveraging football fan frenzy in India. The campaign, which is being cross-promoted across the SPN network, runs under the title hashtag ‘#MeriDoosriCountry’ and promotes the broadcaster’s tournament telecast. … Continue reading SPN India Launches #MeriDoosriCountry Campaign To Promote Its Russia 2018 Coverage
Real Madrid Claims SportING First With The Launch Of ‘The Dream’ 360º VR App Experience
April saw Spanish LaLiga behemoth Real Madrid launch a Virtual Reality app – which the club claim is the first for a sports team. Titled ‘Real Madrid Virtual World’, it is a multi-device application developed with technology of Astosch in collaboration with Microsoft. The objective is to provide an immersive, fresh way for… Continue reading Real Madrid Claims SportING First With The Launch Of ‘The Dream’ 360º VR App Experience
QBE & AFL Side Sydney Swans Launch First-Of-A-Kind ‘Swans360⁰’ VR Fan Match Day Experience
Insurance outfit QBE activated its alliance with long-term partner the Sydney Swans of the AFL through an immersive, 360- degree virtual reality AFL match day experience. The new tech, leading edge activation was pitched as the first of its kind. Working with sports and entertainment agencu Octagon Australia, as well as with Rapid… Continue reading QBE & AFL Side Sydney Swans Launch First-Of-A-Kind ‘Swans360⁰’ VR Fan Match Day Experience
Jeep & WSL Release Virtual Reality ‘Jeep Sessions: A Surfing Journey In 360’ Experience
Jeep, the official global automotive partner of the World Surf League, has rolled out a new virtual reality video-based experience called ‘Jeep Sessions: A Surfing Journey in 360’. The Jeep Sessions initiative shines a spotlight on WSL Championship Tour surfers Jordy Smith and Malia Manuel as they set out on their own Jeep brand adventure… Continue reading Jeep & WSL Release Virtual Reality ‘Jeep Sessions: A Surfing Journey In 360’ Experience
IOC’s Olympic Channel Brings The Games To Life Via Virtual Reality/360 ‘Trending Gold’ Film Series
In early January 2018 the International Olympic Committee (IOC)’s own Olympic Channel launched a new virtual reality series, called ‘Trending Gold’, designed to help sports fans develop a greater appreciation of the behind-the-scenes work. Launched ahead of PyeongChang 2018, the series, produced by VR specialist Jaunt, is filmed entirely in 360-degree virtual reality. The ‘Trending… Continue reading IOC’s Olympic Channel Brings The Games To Life Via Virtual Reality/360 ‘Trending Gold’ Film Series
Burger Chain Wendy’s Sponsors Fox Sports’ New NCAA College Football VR App & Social Suite
Fast food restaurant chain Wendy’s has partnered with Fox Sport’s college football coverage’s virtual reality social live-stream app to help fans get closer to the action. Developed as an two-screen football fan experience – the idea is that supporters can explore the virtual environment on a second whilst simultaneously watching the game on linear… Continue reading Burger Chain Wendy’s Sponsors Fox Sports’ New NCAA College Football VR App & Social Suite
American Express Blends VR & AI In Experience Spearheading Its ‘Ace The (US) Open’ Activation
American Express’ ‘Ace The Open’ tennis leverage programme at the 2017 US Open was spearheaded by an immersive virtual reality experience that allowed fans on-site to play VR tennis facing an AI opponent. The game, called ‘Air Tennis’, aimed to create a better experience for tennis fans in a live gaming installation by using… Continue reading American Express Blends VR & AI In Experience Spearheading Its ‘Ace The (US) Open’ Activation
ICC & Intel Unveil Revolutionary Cricket Tech (Inc Drones, Sensors & VR) For The Champions Trophy
A day ahead of the start of the Champions Trophy tournament, the International Cricket Council (ICC) and tech partner Intel are rolling out a campaign promoting a set of revolutionary cricket technologies which are being launched during the competition. The 2017 Champions Trophy, held in England and beginning on 1 June, sees the debut… Continue reading ICC & Intel Unveil Revolutionary Cricket Tech (Inc Drones, Sensors & VR) For The Champions Trophy
LeBron James Fronts Intel’s True VR ‘March Madness / Final Four’ 360-Degree Campaign
To leverage college hoops interest around the climax of March Madness, Intel’s ‘Final Four’ campaign is fronted by LeBron James and focuses on the brand’s 360-degree replay technology used through the tournament. Intel’s True VR is the ‘official virtual reality provider of the NCAA’ and the campaign supports Intel as it ups its virtual… Continue reading LeBron James Fronts Intel’s True VR ‘March Madness / Final Four’ 360-Degree Campaign
