Leveraging the Rugby World Cup, All Blacks shirt sponsor AIG (American International Group) kicked off its tournament-led campaign when the team assembled on London’s South Bank for the launch of the Haka 360° Experience. The financial brand, the major global sponsor of the All Blacks, hosted a live event to launch the Haka 360°… Continue reading AIG’s ‘Haka 360°’ All Blacks Experience, Event, Headset & Mobile App Leverages RWC
Tag: VR
American Express Activates US Open Via ‘You Versus Sharapova’ VR Experience
Maria Sharapova, the face of sponsor American Express at this year’s US Open, fronts a virtual reality gaming experience that offers fans a chance to return her services using ‘live action and computer generated imagery’. ‘You vs Sharapova’ sees AmEx craft a VR experience enabling tennis lovers and amateur players to square off on… Continue reading American Express Activates US Open Via ‘You Versus Sharapova’ VR Experience
