June saw The All England Lawn Tennis Club (AELTC) launch a flagship, multi-platform excitement and engagement campaign – ‘In Pursuit Of Greatness’ – to deepen loyalty and broaden Wimbledon’s global fan base by focusing on how the legendary tournament balances tradition and modernity. This objective is reflected both in the campaign’s messaging and its… Continue reading AELTC Balances Tradition & Modernity In Wimbledon ‘In Pursuit of Greatness’ Campaign
Tag: Web film
Dash & Jason Day Front PGA Tour/Taylor Made Father’s Day Social Spot
Timed to leverage interest in the US Open, PGA Tour Superstore and Taylor Made have teamed up to launch a Father’s Day campaign starring Dash (the three-year-old son of world number one Jason Day). This cutesy, heart-warming social media campaign focuses on the fact that Father’s Day falls on the same date as the… Continue reading Dash & Jason Day Front PGA Tour/Taylor Made Father’s Day Social Spot
LTA’s Integrated ‘Go Hit It’ Aims To Get More Brits Playing Tennis More Often
The Lawn Tennis Association (LTA) rolled out its first-ever brand campaign, called ‘Go Hit It’, as it aims to move tennis beyond its middle-class stereotype and boost tennis participation across the UK. Looking to build on the sport’s momentum following 2015’s historic Davis Cup by BNP Paribas win, the 20 May launch also leverages… Continue reading LTA’s Integrated ‘Go Hit It’ Aims To Get More Brits Playing Tennis More Often
Under Armour’s ‘Break The Game’ 3-Sec Social Spots Leverage NBA Playoffs & Steph Curry 3-Pointers
Reigning (and designate) NBA MVP Steph Curry is not just currently basketball’s best player and Under Armour’s most influential US athlete ambassador, but he is also the best 3-point shooter the game has ever seen – little wonder then that the brand is leveraging interest in the NBA season’s climax and celebrating Curry’s talents with… Continue reading Under Armour’s ‘Break The Game’ 3-Sec Social Spots Leverage NBA Playoffs & Steph Curry 3-Pointers
Kellogg’s Team GB Rio Work Opens With #GreatStarts Classic Film Recreations
With 100 days to go before the start of Rio 2016, Team GB partner Kellogg’s has launched an eight-month ‘Great Starts’ campaign leveraging pre/during/after Olympic excitement and featuring a set of British Olympic stars. The campaign, which has been developed in harness with agency Taylor Herring, runs with the #GreatStarts hashtag and aims to… Continue reading Kellogg’s Team GB Rio Work Opens With #GreatStarts Classic Film Recreations
Man Utd Stars In Skills Viral Spot To Amplify Expanded Swissquote Sponsorship
Several Manchester United stars go head-to-head in an online video challenge to promote the club’s latest global partnership with Swissquote To webfilms revolve around a special, brand-backed challenge event that sees United players Daley Blind, Michael Carrick, Matteo Darmian, Morgan Schneiderlin and Chris Smalling compete against one another at the club’s AON training complex… Continue reading Man Utd Stars In Skills Viral Spot To Amplify Expanded Swissquote Sponsorship
Chandon Shows Speed In Activating McLaren F1 Alliance Via Unorthodox Vineyard Driver Race
As the New Formula One (F1) season gets under way, Australian sparkling wine Chandon activates its new McLaren F1 partnership with a videos featuring the team’s two drivers competing in unorthodox race and running under the tagline ‘Enjoy The Spark’. The debut ‘A Friendly Race’ film, which launched on 18 March and promoted the… Continue reading Chandon Shows Speed In Activating McLaren F1 Alliance Via Unorthodox Vineyard Driver Race
Europcar ‘Road Trip’ Spot Extends Comic Arsenal Sponsorship Viral Series
Europcar activates its Arsenal FC sponsorship by rolling out its latest comic player-led promotional video called ‘Road Trip’. Starring Arsenal players Petr Cech, Theo Walcott and Danny Welbeck, the creative story follows the trio travelling to a game – in one of the auto hire outfit’s vehicles – after having missed the team coach… Continue reading Europcar ‘Road Trip’ Spot Extends Comic Arsenal Sponsorship Viral Series
Barclays Champions Fans In ‘I Am One’ Premiership Title Sponsor Work
As it prepares to leave behind its 15-year flagship Premier League title sponsorship, Barclays is rolling out its final campaign, ‘I Am One’, which leverages the excitement around the season’s climax by showcasing the generation of fans who have helped shape the Barclays Premier League and offers one fan a chance to hand over the… Continue reading Barclays Champions Fans In ‘I Am One’ Premiership Title Sponsor Work
Subway’s ‘Late For Training’ Surprise Stunt Leverages Liverpool FC Sponsorship
Fast food sandwich giant Subway’s ‘Late For Training’ stunt astonishes unsuspecting Liverpool FC fans with a surprise Daniel Sturridge training experience. The Anfield club’s official food partner’s new campaign, developed in harness with sponsorship agency Prism, ensured four competition-winning fans had a day to remember. The sandwich giant whisked the supporters away from… Continue reading Subway’s ‘Late For Training’ Surprise Stunt Leverages Liverpool FC Sponsorship
Carlsberg & F2 Freestylers Kick Off Euro 2016 Work With Best Goal Film Recreations
Carlsberg, the official beer of UEFA Euro 2016, is leveraging its tournament rights through a campaign based around the ideas that the Euros have seen some of the best goals ever scored in soccer. From Van Basten in 1988 and Brolin in 1992, to Shearer in 1996 and Ibrahimovic in 2012 – the competition… Continue reading Carlsberg & F2 Freestylers Kick Off Euro 2016 Work With Best Goal Film Recreations
Nissan Cricket Web Film Unveils Ambassadors For ICC World Twenty20
Led by a new online film, late February sees ICC partner Nissan unveil its new line up of cricket ambassadors who will spearhead its ICC World Twenty20 tournament activation. Rolled out across its social platforms and led by a webfilm posted on YouTube on 24 February, Nissan introduces India batsman Rohit Sharma, West Indian… Continue reading Nissan Cricket Web Film Unveils Ambassadors For ICC World Twenty20
