A 2014 cricket campaign in India from Nike, called ‘Make Every Yard Count’ invited young players from across the country to celebrate their passion for the game by taking and sharing selfies of where and how they play. The initiative was a response to a brief that posed the challenge that while cricket is… Continue reading Nike Cricket Initiative In India Urges Young Players To ‘Make Every Yard Count’
Tag: T20 World Cup
Nissan Cricket Web Film Unveils Ambassadors For ICC World Twenty20
Led by a new online film, late February sees ICC partner Nissan unveil its new line up of cricket ambassadors who will spearhead its ICC World Twenty20 tournament activation. Rolled out across its social platforms and led by a webfilm posted on YouTube on 24 February, Nissan introduces India batsman Rohit Sharma, West Indian… Continue reading Nissan Cricket Web Film Unveils Ambassadors For ICC World Twenty20
