As March Madness 2012 approaches, Nike has launched a new campaign revolving around the NCAA basketball tournament called ‘Rise As One’. This is an integrated initiative spanning multiple platforms, but at its heart the apparel maker has constructed an innovative social media centre that aims to amplify college basketball pride. To reflect the… Continue reading Nike’s ‘Rise As One’ March Madness Activation
Tag: Web film
Nike’s England Kit Colour Controversy Targets Youth
‘New Blood, New Skin’, the Nike campaign based around the new England kit for the upcoming Rugby World Cup in New Zealand, is an attempt to engage with a more youthful and urban target. Launched in August, a month before the competition kicks off, the initiative aims to consolidate Nike’s position in the… Continue reading Nike’s England Kit Colour Controversy Targets Youth
BA Stars In Next Phase Of 2012 Great Britons Initiative
British Airways, official airline of the London Olympics and Paralympics, has launched a new phase of its Great Britons sponsorship initiative with a new media campaign. The new work sees the airline feature its 2012 ambassadors in paid for media for the first time. The launch coincides with the next phase of the… Continue reading BA Stars In Next Phase Of 2012 Great Britons Initiative
BudLime Sponsors Web Romance To Target Young Chinese Women
To push its launch in China, BudLime is sponsoring a romance web series called ‘That Loves Comes’ to target young, largely female drinkers. AB InBev’s BudLime, a lime-flavoured light beer, hits the Chinese market in August, the brewer is backing this made for internet web series which will also be rolled out on mobile… Continue reading BudLime Sponsors Web Romance To Target Young Chinese Women
