A new integrated ad campaign from UK national tabloid The Sun is built around the power of football to bring people together and unite the nation running under the copy line ‘Eur All Invited’. The multi-channel campaign launched in 6 June and runs through the tournament until 11 July and spans TV, VOD, radio,… Continue reading The Sun Launches Integrated ‘Eur All Invited’ Campaign Leveraging UEFA Euro 2020
Tag: VoD
Pringles European Euro 2020 Campaign Uses Real Time Reactions To Bring The Fun Back To Football
At the start of June, Pringles launched an integrated pan-European campaign to leverage spiking excitement around UEFA Euro 2020 which aims to put the ‘playful’ back into football after last season’s setbacks called ‘Keeping Football Fun’. The ‘Keeping Football Fun’ campaign, created by Grey London, comprises multiple assets including TV and VOD, social films,… Continue reading Pringles European Euro 2020 Campaign Uses Real Time Reactions To Bring The Fun Back To Football
New Balance Campaign Declares ‘Impatience Is A Virtue’ In Star-Powered Gen-Z Targeted Campaign
New Balance’s new generation of celebrity ambassadors – led by tennis sensation Coco Gauff, actor/musician/activist Jaden Smith and Olympic sprinter Sydney McLaughlin (with references to LA Clippers basketball star Kawhi Leonard and Senegalese and Liverpool forward Sadio Mané, as well as pro skateboarders Margielyn Didal and Tiago Lemos) – front a new global campaign targeting… Continue reading New Balance Campaign Declares ‘Impatience Is A Virtue’ In Star-Powered Gen-Z Targeted Campaign
Team GB Partner Müllerlight Repositions Via Athlete-Fronted ‘Have It All’ Campaign Ahead Of Tokyo 2020
On 3 May Müllerlight rolled out its latest wave of Team GB marketing in the form of an integrated campaign called ‘Have It All’ champions and empowers British athletes and which also introduces a new strategic positioning. The multi-channel activation, created in harness with agency VCCP, is led by a series of films fronted… Continue reading Team GB Partner Müllerlight Repositions Via Athlete-Fronted ‘Have It All’ Campaign Ahead Of Tokyo 2020
JD Sports ‘JD Wonderland’ Christmas Campaign Moves From Shop Mannequins To Sports Celebrity Shangri-La
6 November saw the online and television debut of JD Sports Christmas campaign, called ‘JD Wonderland’, which features a team of famous sport and entertainment faces and challenges viewers to spot them all. The sports retailer worked with Manchester’s The Chase Creative Consultancy (and its partner production company The Chase Films) to create a campaign… Continue reading JD Sports ‘JD Wonderland’ Christmas Campaign Moves From Shop Mannequins To Sports Celebrity Shangri-La
Littlewoods IE ‘It’s Championship: Style Meets Substance’ Backs GAA All-Ireland Hurling Return
Running under the retailer’s ongoing ‘Style Meets Substance’ GAA sponsorship platform, Littlewoods Ireland’s celebrates the return of the GAA All-Ireland Hurling Championship via a campaign called ‘It’s Championship’. Launched on 23 October, the ATL activation celebrates the nation’s anticipation and excitement for the Championship 24 hours ahead of its long-awaited return. Created in… Continue reading Littlewoods IE ‘It’s Championship: Style Meets Substance’ Backs GAA All-Ireland Hurling Return
Rugby League World Cup 2021 ‘Squads Assemble’ Promotes Start Of Public Ticket Ballot
Timed to promote the opening of the tournament’s public ticket ballot on 23 October, the RLWC21 organising committee launched a new campaign called ‘Squads Assemble’ on 19 October. The campaign – which was conceived by creative agency McCann Manchester, with PR agency Hatch and Data and insight specialists Goodform – promotes a message of… Continue reading Rugby League World Cup 2021 ‘Squads Assemble’ Promotes Start Of Public Ticket Ballot
Fresh ‘This Girl Can’ Phase Fuels Energetic Comeback Supporting More Women Being Active During Covid
Sport England’s ongoing and award-winning ‘This Girl Can’ platform returned in September with a fresh campaign celebrating the inventive ways women have stayed active during the pandemic which aims to inspire other women to do the same through uplifting real-life stories. The latest work, by FCB Inferno (the agency behind the original campaign creative… Continue reading Fresh ‘This Girl Can’ Phase Fuels Energetic Comeback Supporting More Women Being Active During Covid
Hulu Leverages NFL Kickoff With ‘Deepfake’ Spots Starring Scrawny Mayfield, Barkley & Embiid
A new ad for Hulu launched to leverage the start of the 2020 NFL season on 10 September starts with the Cleveland Browns’ Baker Mayfield and the New York Giants’ Saquon Barkley on the field ready to start the season, but as the quarterback passes to the running back the ball travels an embarrassingly short distance… Continue reading Hulu Leverages NFL Kickoff With ‘Deepfake’ Spots Starring Scrawny Mayfield, Barkley & Embiid
Coca-Cola Partners Sky Sports For New Mo Gilligan Premier League ‘Mockumentary’ Campaign
The week ahead of the Premier League’s 20/21 season kickoff saw league sponsor Coca-Cola Great Britain team up with Sky Media to launch a new content marketing ‘mockumentary’ starring comedian Mo Gilligan. The creative showcases Gilligan’s transformation of his home into a serious soccer sofa screening experience and the comic proudly states “if I’m… Continue reading Coca-Cola Partners Sky Sports For New Mo Gilligan Premier League ‘Mockumentary’ Campaign
‘It’s Anyone’s Game’ Spot Promotes Empowering Online Hub ‘Parasport Powered By Toyota’
Mid March saw auto giant Toyota roll out a UK campaign, called ‘It’s Anyone’s Game’, that leverages its partnership with Paralympics GB with the launch of ‘Parasport powered by Toyota’: an online hub to empower disabled people to become more active. The digital platform (https://parasport.org.uk/) is promoted by a hero film that focuses the dramatic… Continue reading ‘It’s Anyone’s Game’ Spot Promotes Empowering Online Hub ‘Parasport Powered By Toyota’
Carling Extends #MadeLocal Big Idea Via LGBTQ+ ‘Black Country Fusion FC’ Sponsorship
Carling launched the second phase of its new 2019 ‘Made Local’ UK campaign with a TV spot and long-form docu-film focused on its support for LGBTQ+ inclusive amateur football team Black Country Fusion FC. The campaign is spearheaded by a television commercial that introduces the team and its players and managements: ‘This is Wednesfield. Meet… Continue reading Carling Extends #MadeLocal Big Idea Via LGBTQ+ ‘Black Country Fusion FC’ Sponsorship
