March saw Guinness celebrates its debut as the first ever official partner of the Women’s Six Nations with a new campaign based around the rivalry between two rugby playing sisters on opposing national teams. ‘Sisters’, a campaign developed in harness with agency AMV BBDO and released on 4 march (ahead of the game between… Continue reading New Sponsor Guinness Celebrates Women’s 6 Nations With England v Scotland ‘Sisters’ Spot
Tag: VoD
AJ’s New Lynx Ad & Brand Brotherhood Salutes Men Who Love Hot Sauce & First Person Shooters
Anthony Joshua’s latest film for Lynx sees the World Heavyweight Champion invite men to join him as part of the ‘Lynx Gold Brotherhood’. The Lynx Brotherhood is a branded community that aims to encourage men to celebrate who they are and to be their best and most confident selves – no matter what (including… Continue reading AJ’s New Lynx Ad & Brand Brotherhood Salutes Men Who Love Hot Sauce & First Person Shooters
Lidl’s Integrated, Multi-Phase ‘Dream Big’ Young England Russia 2018 Campaign Activates FA Tie-Up
Late May saw German retailer Lidl launched a UK-wide campaign, called ‘Dream Big’, activating its rights as the official supermarket of the England football team and which leverages Russia 2018 to get more youngsters playing football. Lidl’s activation of the partnership, one that has been previously held by rival British supermarket giants Sainsbury’s and… Continue reading Lidl’s Integrated, Multi-Phase ‘Dream Big’ Young England Russia 2018 Campaign Activates FA Tie-Up
#InterWall – Mediaset Premium & Football Club Internazionale Milano
Inter Milan teamed up with partner Mediaset to create an outdoor, digital and social campaign called #InterWall which saw fans celebrate the club’s 110-year anniversary by choosing their 11 favourite players/moments (one from each decade) which were then turned in to a giant mural. Territory: Italy Agency: DUDE Milano Objectives … Continue reading #InterWall – Mediaset Premium & Football Club Internazionale Milano
Beats #BeHeard ‘AJ Fight Of The Century’ Leverages Joshua vs Klitschko World Heavyweight Title Fight
BeatsBy Fre teamed up with media partner Sky Media and athlete ambassador Anthony Joshua for a campaign, called ‘AJ Fight Of The Century’, based around exclusive training and pre-fight locker room live footage. This week long campaign, developed in harness with agency Havas S&E, PMG & Anomaly, ran in the days immediately before the… Continue reading Beats #BeHeard ‘AJ Fight Of The Century’ Leverages Joshua vs Klitschko World Heavyweight Title Fight
BT Vs Sky: Big 2 UK Football Broadcasters Resume Marketing Battle
With the new Premier League 2016/17 season two weeks away, BT and Sky are once again locked in a multimillion pound marketing dogfight for broadcaster bragging rights as they aim to convince consumers that each is the pre-eminent football channel of choice. Sky’s Beckham-fronted ‘It Could Happen’ campaign is built around the Premier League’s… Continue reading BT Vs Sky: Big 2 UK Football Broadcasters Resume Marketing Battle
BT Sport ‘4 Competitions, 1 Venue’ Football Campaign Blends Rights Via Composite Creative
A new football campaign for the upcoming season sees BT Sport promote itself as broader, more complete competitor to Sky Sports for UK soccer supporters with creative blending four core competitions: Premier League, Champions League, FA Cup and Europa League. This initiative marks the first time BT has combined its tournament rights into a… Continue reading BT Sport ‘4 Competitions, 1 Venue’ Football Campaign Blends Rights Via Composite Creative
Stella Artois’ Work For Wimbledon Spans TV, OOH, Theatre, VoD, Digital, Social & Trade
Stella Artois is leveraging its status as the Official Beer of The Championships through a new 360° Wimbledon campaign inspired by the personal journeys and modest beginnings of those behind the origins of the beer and of the tennis tournament. The integrated campaign, which launched on 13 June, celebrates the legacy of the legendary… Continue reading Stella Artois’ Work For Wimbledon Spans TV, OOH, Theatre, VoD, Digital, Social & Trade
