Mid March saw auto giant Toyota roll out a UK campaign, called ‘It’s Anyone’s Game’, that leverages its partnership with Paralympics GB with the launch of ‘Parasport powered by Toyota’: an online hub to empower disabled people to become more active. The digital platform (https://parasport.org.uk/) is promoted by a hero film that focuses the dramatic… Continue reading ‘It’s Anyone’s Game’ Spot Promotes Empowering Online Hub ‘Parasport Powered By Toyota’
