Official UEFA partner Vivo expanded its Euro 2020 activation at the start of June with the launch of a social activation called #vivoSuperTime which calls on football fans across Europe to create, capture and share beautiful moments from the tournament. The activation strand sees the Chinese headquartered smartphone brand seeks to help fans create,… Continue reading UEFA Partner Vivo Expands Euro 2020 Work With Owen Led #vivoSuperTime Social Activation
Tag: Consumer created
Buick’s March Madness Activations Spans TVCs, Bumpers, And In-Vehicle App & the #BuickDribble
Buick, one of 15 Official Corporate Partners of NCAA Men’s Basketball, is activating around the 2021 tournament through an integrated campaign which is led by a series of television commercials as well as Buick’s NCAA March Madness In-Vehicle App. The TV work, developed in harness with agency Engage M-1, is led by spots for… Continue reading Buick’s March Madness Activations Spans TVCs, Bumpers, And In-Vehicle App & the #BuickDribble
ASICS (& Mind) #SunriseMind Project Promotes & Explores Sport’s Positive Mental Health Benefits
As the planet faces rising mental health challenges due to the Covid-19 pandemic, sportswear brand ASICS teamed up with charity Mind to launch an initiative called ‘Sunrise Mind’ which renews its commitment to sport’s transformative power to support the mind as well as the body. Launched in January and running through 2021, the running… Continue reading ASICS (& Mind) #SunriseMind Project Promotes & Explores Sport’s Positive Mental Health Benefits
Pizza Hut HK Releases ‘Out Of The Box’ Foosball Pizza Box European Soccer Season Campaign
An early October campaign from Pizza Hut Hong Kong saw the quick service restaurant chain roll out the ‘Foosball Pizza Box’ – specially designed with a fully playable ‘foosball table’ integrated into the lid of the classic cardboard pizza box. The initiative, developed by agency Ogilvy Hong Kong, aims to drive app downloads and… Continue reading Pizza Hut HK Releases ‘Out Of The Box’ Foosball Pizza Box European Soccer Season Campaign
AELTC ‘Wimbledon Recreated’ Asks Fans To Recreate Memorable Tournament Moments
The world’s most famous tennis tournament may have been cancelled this year, but the All England Club (AELTC) launched a campaign on 10 June aimed at maintaining engagement with an interest in ‘Wimbledon’ despite the absence of on court action. Rights-owner AELTC’s initiative is built around some of the most memorable moments and traditions… Continue reading AELTC ‘Wimbledon Recreated’ Asks Fans To Recreate Memorable Tournament Moments
La Liga Spearheads Spanish League’s #BackToWin Restart Initiative Via ‘Applause To Infinity’
An initiative from Spain’s top two divisions – La Liga Santander and La Liga SmartBank – asks football fans to send applause ahead of the behind-closed-doors season re-start. The rights-owner’s campaign aims to bring the sound of the fans back into the stadiums by applauding in the 20th minute of every LaLiga Santander & LaLiga SmartBank match played from the… Continue reading La Liga Spearheads Spanish League’s #BackToWin Restart Initiative Via ‘Applause To Infinity’
Buffalo Wild Wings Says ‘Sports Live On’ Via User-Generated Feel-Good Clips Amidst Covid-19
Buffalo Wild Wings, which was forced to axe its March Madness campaign and activation (arguably its biggest annual sports marketing initiative) due to the coronavirus pandemic has released a consumer-created commercial called ‘Sports Live’. The hero video celebrates people around the world showing off their sports skills while staying home. The initiative was… Continue reading Buffalo Wild Wings Says ‘Sports Live On’ Via User-Generated Feel-Good Clips Amidst Covid-19
Acura Launches The Tongue-In-Cheek ‘Acura Less Talk Sports Network’ For March Madness
March saw ESPN basketball analyst Jay Williams and comedian Seaton Smith step up to host the ‘Acura Less Talk Sports Network’ to leverage the auto brand’s March Madness college basketball rights. The idea is that Williams and Smith use as few words as possible to comment on the brackets, upsets and highlights of March… Continue reading Acura Launches The Tongue-In-Cheek ‘Acura Less Talk Sports Network’ For March Madness
Burger King Seeks To Turn Stevenage FC Into The World’s Biggest Club Via ‘The Stevenage Challenge’
Stevenage FC and partner Burger King launched a new campaign to turn the League Two side into the ‘biggest online club in the world’ through ‘The Stevenage Challenge’: a series of online challenges for football fans around the world to tackle and earn free Burger King menu items. The EFL club initially announced the… Continue reading Burger King Seeks To Turn Stevenage FC Into The World’s Biggest Club Via ‘The Stevenage Challenge’
Ralph Lauren Turns To TikTok For Shoppable US Open #WinningRL Campaign & Contest
Late August saw US Tennis Association apparel partner Ralph Lauren activate around the 2019 US Open through an integrated, digital-first #WinningRL campaign led by short form spots on TikTok which aims to engage a new generation of consumers. The campaign, which began at the end of August and runs until 8 September, features a range… Continue reading Ralph Lauren Turns To TikTok For Shoppable US Open #WinningRL Campaign & Contest
Gatorade ‘Highlights App’ Provides A Platform For High School Athletes To Show Their Skills
Summer 2019 saw Gatorade launch a new app to ignite amateur athlete imaginations by enabling young athletes to showcase their sports skills. Gatorade gave teen athletes the tools to out-highlight and out-hype each other: to make sure everybody notices. This US grassroots sports initiative, which was developed in partnership between Gatorade’s Digital… Continue reading Gatorade ‘Highlights App’ Provides A Platform For High School Athletes To Show Their Skills
Liverpool’s Gomez & EA Sports Back Pupil-Created Premier League Primary Stars ‘Ultimate PE Lesson’
Late June saw EA SPORTS reward the winners of its Premier League Primary Stars ‘Ultimate PE Lesson’ competition by giving them the chance to film their lesson alongside Liverpool and England defender Joe Gomez. The initiative mechanic used the very same motion capture technology that is used to create player movements in EA SPORTS… Continue reading Liverpool’s Gomez & EA Sports Back Pupil-Created Premier League Primary Stars ‘Ultimate PE Lesson’
