Budweiser is one of several beer brands using their sponsorship rights to help consumers and football fans a chance to get closer to the action by aggregating their collective output and turning it into image and video creative. The FA Cup with Budweiser is the ultimate tournament for optimists, the competition where dreams can… Continue reading Budwesier’s FA Cup ‘To The Dream’ Fan Film
Tag: Consumer created
Coachella Hangout & Music Track Launch Fruttare In US
Unilever’s is putting music sponsorship at the heart of its US launch campaign for ice cream product Fruttare with a Coachella Festival partnership combining with consumer-created music track collaboration with product ambassadors Ne-Yo and Cher Lloyd. The FMCG giant’s sponsorship of the Palm Springs based Coachella Valley Music and Arts Festival saw it launch… Continue reading Coachella Hangout & Music Track Launch Fruttare In US
Samsung’s Sydney Opera House Sails Imaging Initiative
Samsung is activating its recent partnership with the Sydney Opera House by offering Australians a chance to interact with the nation’s flagship architectural gem by having their own photo projected onto the sails of the country’s most iconic building. The competition is designed to ‘hand the Opera House sails over to the public for… Continue reading Samsung’s Sydney Opera House Sails Imaging Initiative
Puma Offers UGC Cash For Nature Of Performance Ads
Puma hopes 2013 will be a pioneering year as it aims to re-energise the brand via a fresh platform – The Nature Of Performance – which underpins a new inspirational position, creative approach and marketing campaign One of its first new innovative steps is to offer consumers cash to create user generated content to… Continue reading Puma Offers UGC Cash For Nature Of Performance Ads
Taco Bell Consumer-Created SXSW Music ‘Rockumentary’
Taco Bell is turning its own fans and South By Southwest festival goers into music video directors for its ‘Feed The Beat’ SXSW 2013 project. Continuing its marketing strategy based around leveraging user-generated content in its marketing campaigns, the Mexican-based fast food chain has partnered with Passion Pit and Wildcat! Wildcat! to create a… Continue reading Taco Bell Consumer-Created SXSW Music ‘Rockumentary’
Mofilm’s 2.59@OldTrafford Activates Chevy/ManU Deal
Chevrolet has marked the announcement of its new Manchester United partnership with a fan-created short film competition in partnership with Mofilm called 2:59@Old Trafford. The idea behind the consumer-created initiative is for supporters to make short, 60-second videos that that capture the excitement and traditions of that last minute before kickoff. The brand… Continue reading Mofilm’s 2.59@OldTrafford Activates Chevy/ManU Deal
McDonald’s ‘We All Make The Games’ UK Olympic Campaign
McDonald’s has finally unveiled some of the first outdoor executions of its everyman-focused London 2012 activation called ‘We All Make The Games’. Unlike most of sponsors, McDonald’s has waited much longer before launching its campaign. Perhaps to ensure that the fast food giant’s UEFA Euro 2012 sponsorship activation has enough breathing space of… Continue reading McDonald’s ‘We All Make The Games’ UK Olympic Campaign
BA’s ‘Home Advantage’ Team GB Integrated Campaign
British Airways ran a flagship TV spot during Euro 2012’s England v Ukraine match on 13 June to promote its Team GB Olympic partnership campaign ‘Home Advantage’. The patriotic spot, which strikingly shows a BA plane taxiing through London streets and past London landmarks bringing supporters to the Olympic Park, features the The… Continue reading BA’s ‘Home Advantage’ Team GB Integrated Campaign
Coke Cheer Truck Amplifies Argentina Team Sponsorship
Coca-Cola, an official sponsor of the Argentine National Team, is running a truck tour campaign as the core of a campaign that aims to bring the brand closer to the country’s football fans and show combined support the national side. The idea, developed by the soft drinks giant and agency Del Campo Nazca… Continue reading Coke Cheer Truck Amplifies Argentina Team Sponsorship
P&G’s Olympic Mother’s Day Digital Thank You Campaign
Missed out on Olympic tickets? Haven’t bought a Mother’s Day card yet? Why not kill two bird with one stone and leverage P&G’s latest piece of London 2012 activation. A new element in its ongoing ‘Thank You Mum’ campaign, the FMCG giant has launched a new digital Olympic initiative to coincide with… Continue reading P&G’s Olympic Mother’s Day Digital Thank You Campaign
Adidas All Blacks RWC 2011 3D Fan Mosaic Projection
Perhaps the most compelling element of adidas’ multi-faceted Rugby World Cup 2011 campaign promoting its partnership with the All Blacks is this ‘All As One / Stand In Black’ video projection on the eve of the tournament final. The outdoor ambient event was screened on the rear wall of Auckland’s St James Theatre.… Continue reading Adidas All Blacks RWC 2011 3D Fan Mosaic Projection
