Leveraging the latest round of the Champions League (and 100 days to the start of the World Cup), official UEFA partner Pepsi launched a multi-platform ‘Love It. Live It. Football’ campaign that aims to connect art with sport to bring the beautiful game to life both on and off the pitch. The 360-degree creative… Continue reading Pepsi’s Global ‘Love It. Live It. Football’ Links Sport & Art To Leverage UEFA CL (& 100 Days To The World Cup)
Tag: Art
Majestic Brings Back ‘My Team My Colours’ Campaign In A Blend Of Sport & Art For New MLB Season
To spearhead the latest iteration of its ‘My Team My Colors’ campaign, Major League Baseball kit supplier Majestic Athletic invited a team of its star baseball ambassadors to each paint a canvas depicting their MLB city using only their own team colours and the tools of their trade. The pitchers hurled paint-spattered baseballs at… Continue reading Majestic Brings Back ‘My Team My Colours’ Campaign In A Blend Of Sport & Art For New MLB Season
Kit Partner Canterbury’s #CommittedToIreland (& England, Japan & Australia)
Kit supplier Canterbury activated several of its shirt supply sponsorships through an umbrella #CommittedTo big idea that adopts a hub and spoke strategy where #CommitedToRugby sits at the centre and various #CommittedToINSERTCOUNTRYHERE spokes stretch out from the core. This strategy saw several rugby-themed central spots run through the Rugby World Cup such as #CommittedToSpeed,… Continue reading Kit Partner Canterbury’s #CommittedToIreland (& England, Japan & Australia)
Skins’ RWC ‘My Other Team’ Backs Pacific Island Underdogs (Via Twibbon)
Sportswear manufacturer Skins leverages the Rugby World Cup and its official partnerships with some of the tournament’s minnows via a crafty campaign – ‘My Other Team’ – which plays on fans’ underdog sympathies. ‘Rugby fans love their home team, but every fan needs another team to cheer on when theirs isn’t playing. This is… Continue reading Skins’ RWC ‘My Other Team’ Backs Pacific Island Underdogs (Via Twibbon)
Gatorade Celebrates ’21 Serena Slams’ Via TV, Art, Outdoor & Digital Campaign
Coinciding with the start of the US Open, Gatorade has launched an integrated campaign celebrating Serena Williams’ 21 grand slams that spans TV, outdoor art and digital. Leveraging her attempt to win an all-time record-tying 22nd major win at the 2015 tournament in Queens (New York), the campaign celebrates her career to date: charting… Continue reading Gatorade Celebrates ’21 Serena Slams’ Via TV, Art, Outdoor & Digital Campaign
Tate & Minecraft Build Game Virtual Art Collaboration
Who hasn’t dreamed of stepping inside a painting and exploring its world? A new art/gaming alliance will now make that dream possible. In an unlikely creatively partnership between the UK’s Tate Gallery and the construction game Minecraft has resulted in ‘Tate Worlds: Art Re-imagined For Minecraft’ – a set of Minecraft ‘maps’ that… Continue reading Tate & Minecraft Build Game Virtual Art Collaboration
EE Glastonbury ArtCows, 4G Power Bars & Cashless App
Cows have long been part of the landscape at Glastonbury home Worthy Farm and this year sees the festival’s telecom’s partner EE create a heard of fibreglass cows to act as the hotspots for its on-site 4G network. The life-size, 4G-powered ‘Highspeed Heard’ have been modelled on Worthy Farm’s own famous dairy herd by… Continue reading EE Glastonbury ArtCows, 4G Power Bars & Cashless App
Royal Ascot ‘Great British Drama’ Collage Mixes Art & Social
The summer season has arrived in the UK and that means Royal Ascot and this year’s meeting was celebrated (and marketed) when the racecourse owners commissioned artist David Mach to create a collage work to bring to life the wonderful stories of world-class racing, pageantry and fine dining which together create the ‘Great British Drama’… Continue reading Royal Ascot ‘Great British Drama’ Collage Mixes Art & Social
Ice Cream Brand Kibon’s Rio Favela Rooftop Art Show
Running guerrilla work around major sports properties isn’t a bottom-line driven tactical response to a direct competitor’s official sponsorship activation. Indeed, it isn’t always about competitive marketing at all. Or even sport for that matter. Consider ice cream outfit Kibon’s Brazilian rooftop art project in a Rio favela – a project that… Continue reading Ice Cream Brand Kibon’s Rio Favela Rooftop Art Show
Pepsi FutbolNow WC Ambush Via Song, Stars & Portraits
Pepsi ambushes Coca-Cola’s official World Cup sponsorship with its ‘Now Is What You Make It’ initiative leveraging excitement around the planet’s biggest sporting event. The campaign’s title is a play on the brand’s umbrella ‘Live For Now’ big idea and the work launched on the same day great rival and official FIFA sponsor Coca-Cola’s… Continue reading Pepsi FutbolNow WC Ambush Via Song, Stars & Portraits
BMW Digital Art Auction At Contact Photo Festival
BMW Canada blends its cars with art as its activates its sponsorship rights at the annual Scotiabank Contact Photography Festival with an online art auction. The premium auto brand seeks new, young, aspirational consumers through its ties to the Toronto photography festival and its auction showcases a set of unique prints featuring BMW vehicles taken… Continue reading BMW Digital Art Auction At Contact Photo Festival
MLS Kicks Off With ‘Jersey Week’ & ‘March To Soccer’
MLS ‘Jersey Week’ is being positioned as a league tradition, but is actually the latest marketing experiment in the form of an alliance between the league, its franchises, the players and equipment supplier Adidas. The league and its kit partner have co-ordinated a series of kit launches (12 to be precise) in late February… Continue reading MLS Kicks Off With ‘Jersey Week’ & ‘March To Soccer’
