Cadbury Dairy Milk’s #CheerForAllSports campaign, which rolled out from March through May, aimed to bring Indians together by celebrating the country’s athletes in all (underrepresented) sports in a country obsessed by cricket. The marketing burst, which was conceptualised by agency Ogilvy India and which took on the nation’s sporting behemoth by rolling out during the… Continue reading Cadbury Dairy Milk India ‘Cheer For All Sports’ Champions Non-Cricket Athletes
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Big Brothers & Big Sisters Activative NFL Tie-Up To Recruit Mentors Via #TheBigDraft
As part of its #InspireChange social justice programme, the NFL continued to activate and support its non-profit partnership with Big Brothers & Big Sisters Of America (BBBSA) around the 2023 Draft through an integrated initiative titled #TheBigDraft which seeks to recruit new mentors across the country for its programmes. Youth mentoring non-profit Big Brothers… Continue reading Big Brothers & Big Sisters Activative NFL Tie-Up To Recruit Mentors Via #TheBigDraft
Pabst Blue Ribbon Launches ‘Boggs Is Blue’ Comic Wade Boggs Mascot Campaign
Leveraging spiking baseball interest around the opening phase of the MLB 2023 season, Pabst Blue Ribbon teamed up with former Boston Red Sox slugger and baseball Hall of Famer Wade Boggs on a campaign combining comedy and nostalgia called ‘Boggs Is Blue’. The marketing initiative is based around an unbranded BoggsisBlue.com website which pertains… Continue reading Pabst Blue Ribbon Launches ‘Boggs Is Blue’ Comic Wade Boggs Mascot Campaign
The GIST Donates Tampons For Every Stroke Tiger Woods Takes At The Masters in ‘Tiger Tamponathon’
Women’s sports media brand The GIST teamed up with Canadian agency Rethink leveraged spiking golfing interest around the 2023 The Masters with an initiative that saw it donate tampons to United Way (British Columbia’s) Period Promise programme for every shot Tiger Woods took during the tournament. The idea sought to highlight period poverty by… Continue reading The GIST Donates Tampons For Every Stroke Tiger Woods Takes At The Masters in ‘Tiger Tamponathon’
MLB ‘Baseball Is Something Else’ New 2023 Season Campaign Celebrates Quirky Charm & Pop-Culture Appeal
To build buzz ahead of the new season and generally broaden the game’s popular appeal and its place in the cultural conversation, Major League Baseball (MLB) teamed up with the League’s new agency of record Wieden+Kennedy (Portland) to launch an integrated campaign called ‘Baseball Is Something Else’ and a new digital platform titled ‘MLB Life’.… Continue reading MLB ‘Baseball Is Something Else’ New 2023 Season Campaign Celebrates Quirky Charm & Pop-Culture Appeal
Castrol & Peter Crouch Celebrate ‘30 Years Of Premier League Game Changers’
Castrol, the official engine oil partner of the Premier League, teamed up with former player turned brand ambassador Peter Crouch to celebrate three decades of England’s elite football division with the roll out of an activation titled ’30 years Of Premier League Game Changers’. The 2023 Premier League Season marks 30 years since the… Continue reading Castrol & Peter Crouch Celebrate ‘30 Years Of Premier League Game Changers’
PlayerLayer Launch Female-Focused ‘Girls Belong’ Collaborative Campaign
Sportswear company PlayerLayer teamed up with end-to-end sports consultancy 6EZ Group for the first chapter of its ‘Girls Belong’ collaboration campaign which builds on the Nottingham based apparel brand’s underlying #Belong marketing platform and aims to encourage girls to participate in sport by creating an environment where everyone belongs. The partnership, which adds two… Continue reading PlayerLayer Launch Female-Focused ‘Girls Belong’ Collaborative Campaign
Barilla Bespoke Pasta Celebrates Skier Mikaela Shiffrin’s Record FIS World Cup Win With ‘A Sign Of Love In 87 Seconds’
Italian pasta giant Barilla shaped pasta into ‘8’ and ‘7’ to leverage its partnership with the greatest skier of all time – Mikaela Shiffrin – to raise money for charity and to celebrate the US skier’s 11 March win which saw her break Swedish skier Ingemar Stenmark long-held 86 victory world record. It was… Continue reading Barilla Bespoke Pasta Celebrates Skier Mikaela Shiffrin’s Record FIS World Cup Win With ‘A Sign Of Love In 87 Seconds’
Xylem & Pep Guardiola Unite In ‘Take The Waste Out Of Water’ Worsening Wastewater Crisis Wake-up Call
US water technology provider Xylem leveraged its partnership with City Football Group by teaming up with Manchester City FC Manager Pep Guardiola and several players for a wake-up call campaign to spread awareness of the worsening wastewater crisis and to urge viewers and fans to join the brand in taking collective action ahead of the… Continue reading Xylem & Pep Guardiola Unite In ‘Take The Waste Out Of Water’ Worsening Wastewater Crisis Wake-up Call
Buick’ #SeeHerGreatness March Madness Campaign Challenges Sports Fans to ‘Watch Me’
NCAA partner Buick’s 2023 March Madness activation brings to life the brand’s commitment to investing in an equal number of paid ads in the men’s and women’s tournaments by building on its existing ‘See Her Greatness’ women’s sports platform and challenging hoops fans to ‘Watch Me’ through integrated content starring a team of five female… Continue reading Buick’ #SeeHerGreatness March Madness Campaign Challenges Sports Fans to ‘Watch Me’
Corona Teams Up With Obsess To Launches Virtual Golf Clubhouse Experience & Store
Corona partnered with creative agency Upshot and e-commerce AR platform Obsess to launch a virtual golf clubhouse experience and store in March called ‘The Corona Premier Virtual Clubhouse’. The golf-centered digital initiative is hosted on the beer brand’s US site and launched to leverage spiking interest around the sport as the 2023 PGA Tour moves… Continue reading Corona Teams Up With Obsess To Launches Virtual Golf Clubhouse Experience & Store
Aston Martin F1 Launch New Car, Team & Visual Identity Via ‘New Energy’ Campaign Spanning All Assets
Aston Martin Aramco Cognizant Formula 1 Team (AMF1) introduced its new team positioning and visual identity with the launch of its 2023 car – the AMR23 – through an integrated campaign titled ‘New Energy’. The British based AMF1 racing team partnered with global communications agency Havas for the season-long ‘New Energy’ brand platform which,… Continue reading Aston Martin F1 Launch New Car, Team & Visual Identity Via ‘New Energy’ Campaign Spanning All Assets
