In the days ahead of Super Bowl LVII, the Philadelphia Eagles leveraged National Gun Violence Survivors Week and launched a new film promoting the team’s ‘A Fan Of Change‘ campaign. Created by Philadelphia-based agency The Perception, the campaign is part of the Eagles’ ongoing efforts to combat the city’s gun violence crisis and the… Continue reading Philadelphia Eagles ‘A Fan Of Change’ Call To End Gun Violence Once & For Prior To Super Bowl LVII
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‘NFL Explained For Actual Football Fans’ Digital Cards Help Soccer Supporters Understand Super Bowl LVII
The first week of February saw a pair of agency creatives roll out of a new deck of digital cards hosted on a bespoke microsite which aim to explain the rules of the NFL in a way that ‘actual football (soccer) fans will understand’. ‘The NFL Explained for Actual Football Fans’ initiative was developed… Continue reading ‘NFL Explained For Actual Football Fans’ Digital Cards Help Soccer Supporters Understand Super Bowl LVII
Heinz Big Game ‘LVII Meanz 57’ Campaign Lobbies NFL To Swap Roman Numerals For Traditional Numbers
Every year plenty of American Football fans feel a little confused by the Roman numerals linked to the Super Bowl, so Heinz leveraged the link between 2023’s LVII Big Game and its own familiar ’57 (Varieties)’ label tagline through a campaign called ‘LVII Meanz 57’. The brand’s famous tomato ketchup has had the number… Continue reading Heinz Big Game ‘LVII Meanz 57’ Campaign Lobbies NFL To Swap Roman Numerals For Traditional Numbers
Scotiabank’s Inclusive ‘The Hockey Jersey’ Book Inspires Young Players From All Backgrounds
Scotiabank launched a new ice hockey campaign in January – running under its #HockeyForAll platform – built around a new children’s book called ‘The Hockey Jersey’ which seeks to help close the sport’s diversity gap and help all kids see themselves both on the ice and on the page. A long-time hockey supporter, the financial brand’s campaign… Continue reading Scotiabank’s Inclusive ‘The Hockey Jersey’ Book Inspires Young Players From All Backgrounds
Eleven Sports Belgium & Pro League Launch ‘The Ultimate Goal’ Fan Vote Campaign
On 5 December Hincha, the digital division of sport and entertainment agency Sportizon launched a campaign called ‘Pro League Ultimate Goal’ for Eleven Sports Belgium which enables Belgian football fans to vote for ‘the most beautiful goal in Pro League history’. The initiative – built around thrilling skill, historic wins and fan passion – aims to drives awareness… Continue reading Eleven Sports Belgium & Pro League Launch ‘The Ultimate Goal’ Fan Vote Campaign
The Athletic’s ‘Emergency Football Hotline’ Offers Hope & Solace For UK World Cup Fans
Sports media publisher The Athletic is offering advice, hope and solace to UK football fans in the form of a 2022 FIFA Men’s World Cup engagement initiative titled the ‘Emergency Football Hotline. Devised in tandem with creative agency Harbour, the US/UK focused subscription-based sports website, offers soccer supporters an outlets for their tournament-linked anguish,… Continue reading The Athletic’s ‘Emergency Football Hotline’ Offers Hope & Solace For UK World Cup Fans
England Players Back UK Homeless Charity Centrepoint’s ‘Not Coming Home’ Campaign
Launched to leverage the start of the 2022 FIFA Men’s World Cup, a line-up of stars from England’s national team linked with football pundits and fans to front UK homeless charity Centrepoint’s #NotComingHome campaign. The marketing push aims to raise awareness of homeless young people who are ‘not coming home’ this winter. Indeed, Centrepoint… Continue reading England Players Back UK Homeless Charity Centrepoint’s ‘Not Coming Home’ Campaign
‘Football Blackout For Human Rights’ Qatar 2022 Protest Campaign Calls For World Cup ¼ Final Blackout
A group of human rights organisations have called on fans to boycott the FIFA Men’s World Cup quarter-final – which takes place on United Nations’ ‘International Day of Human Rights’ on 10 December – through a Qatar 2022 protest campaign called ‘Football Blackout For Human Rights’. Created by Berlin-based creative agency Heimat, the campaign… Continue reading ‘Football Blackout For Human Rights’ Qatar 2022 Protest Campaign Calls For World Cup ¼ Final Blackout
NFL Stars Team Up With RealTruck For ‘The Trucket List’ Veterans Dream Truck Surprise Gifts
US manufacturer and online retailer of aftermarket truck parts RealTruck teamed up with a trio of NFL super stars to honour the player’s veteran hometown heroes by surprising them with a dream truck. Part of a market initiative called ‘The Trucket List’, RealTruck teamed up with agency Tombras for a three-episode giveaway series with… Continue reading NFL Stars Team Up With RealTruck For ‘The Trucket List’ Veterans Dream Truck Surprise Gifts
Kia ‘Every Four Years’ Celebrates World Cup Rituals & Traditions To Activate FIFA Partnership
FIFA partner and official automotive partner Kia acted its rights around the 2022 Men’s World Cup with the late October launch of ‘Every Four Years’ – an integrated campaign based around World Cup rituals from all around the globe. Created with agency Innocean (Berlin), the activation celebrates Kia’s FIFA partnership by paying tribute to… Continue reading Kia ‘Every Four Years’ Celebrates World Cup Rituals & Traditions To Activate FIFA Partnership
Miami Sports Stars Back The Miami Foundation’s ‘Jersey For Miami’ Fundraising Campaign
Players from five of Miami’s biggest sports franchises – Dolphins (NFL), Heat (NBA), Marlins (MLB), Inter Miami (MLS) and the Florida Panthers (NHL) – teamed up to promote the cause and donate their autographs on a jersey in exchange for donations in aid of The Miami Foundation’s ‘Give Miami Day’. In a campaign called… Continue reading Miami Sports Stars Back The Miami Foundation’s ‘Jersey For Miami’ Fundraising Campaign
Guinness’ Multi-Market African ‘Brothers’ Campaign Celebrates The Unity & Power of Football Fandom
Weeks ahead of the 2022 FIFA Men’s World Cup, Guinness launched a pan-African football-themed campaign called ‘Brothers’ which celebrates how football fans find inventive ways to make the experience of watching the game accessible for everyone. Launching at the start of November and leveraging building excitement around Qatar 2022 (which runs from 20 November… Continue reading Guinness’ Multi-Market African ‘Brothers’ Campaign Celebrates The Unity & Power of Football Fandom
